The distributors of Skyfall were MGM and Sony Pictures Entertainment, two major Hollywood studios. Skyfall had an initial release in the UK and Europe in late October 2012, followed by a US release in early November. The film was then distributed worldwide over the next few months. Skyfall was very successfully marketed through various strategies, including posters in London, a James Bond fragrance tie-in, trailers on YouTube and Sony products, and an Adele soundtrack single. The film was a major commercial success, grossing over $950 million worldwide.

1. Sky fall Research
By Fatima Kadhem

2. What was the impact for marketing and
consumption from the following aspects of
distribution for your film?

3. Who were the distributors?
The distributors were MGM and Sony Pictures Entertainment.
How well known is/was the company?
These distribution companies are two of the biggest and most successful in America -
they have distributed other films such as The Hobbit and 2012.
What is their track record as distributors?
MGM have distributed hundreds of films since the 1920s including some of the most
successful such as Legally Blonde and other films in the Bond franchise such as
Die Another Day. Sony Pictures Entertainment are the same.
All of these questions link into the 1st area of the exam-the issues raised by media
ownership in contemporary

4. Links to 6th area of the exam
What was the eventual release pattern nationally and locally?
Below there is a chronological list of the release dates and countries. You can see
that excluding the premiere, the film was first released in the UK , across Europe
and smaller countries such as Bahrain. I believe this was done as there was
extremely high demand for the film in the UK, and there were also links such as
the fact that the premiere was in UK and also the woman who sang the soundtrack
(Adele) was English. Other countries that saw the release after didn't have to wait
long at all, it was no longer than a week or two - the film was released over a
period of 3 months however most countries saw it in the first week that it was
initially released, it was not a long period of time for people.

5. Linked to the 1st area of our exam
What deals were made for distribution abroad?
Deals to worldwide cinemas were distributed at a later stage.
How easily were these deals secured?
Many film companies have to go to film markets to seek distribution for certain
countries they want to release the film in. For much more popular film companies
they are asked to do lots of interviews talking about the film.
Why did they at any stage change their plans for the release pattern, and if so, why?
There was no stage change of plans for the release pattern as it was clear exactly when
the films would be released in different countries.
What was the marketing and advertising strategy for the film?
Skyfall had many marketing and advertising strategies for the film which included
stretching the bus-side billboards and trailers that have been on rotation since
spring. The dutch beer having stumped up over £28million covering almost a third
of the film's estimated £93.7m production budget in the process.

6. Links to the 1st area of our exam
Was there a premiere, and if so, where?
The film premiered in London at the Royal Albert Hall on 23rd October 2012 and was
released in the UK on the 26th October however in the US on 9th November.
The premiere took place in the Royal Albert Hall and was attended by royalty such as
Prince Charles and Camilla-Duchess of Cornwall.
Was your film distributed to digital cinemas?
Skyfall was the first James Bond film to be screened in IMAX cinemas although it was
not filmed with IMAX cameras. The release of the film was within the 50th
anniversary of the James Bond series which began in 1962.
The film was successfully distributed as grossing $951million in the box office
worldwide and therefore became the highest grossing film in the UK of all time and
also the highest grossing film worldwide for Sony pictures.
When did it go to DVD, HD-DVD and what are the sales figures?
The film was released in the UK on the 18th February 2013 on DVD and Blu-ray.It was
also released in North America on the 12th March 2013 by 20th century fox home
entertainment. Skyfall was the fastest selling blue-ray of all time with 544,000 copies
in the first week, ahead of Avatar's 428,000 and The Dark Knight rises with 285,000
first week totals.

7. Links to the 2nd and 3rd area of our exam
How important are internet downloads and YOUTUBE?
They were very important for viral campaigning, having an internet distribution of the
trailer of the film is a good way to attract wider range of audiences as the majority
of people use the internet in their day-to-day routines.
How does the official film website market the film? Are there any official and blogs,
etc.?
Skyfall created an official website for the movie where updated news and pictures
could be posted about the film for the fans to follow this will allow excitement for
the fans as they count down the days to the release of the film. This website was
powered by Sony and it was a good viral campaign as there was access to all the
news about the film and the official trailer. The website also provided the
information about which cinemas are showing the film, what times and how to
book tickets along with premiere information.
What other marketing schemes did the company employ?
The company created a series of Skyfall posters that were advertised on billboards
around the centre of London, in tube stations and on buses all over London.
Where Londoners could be aware of the film.

8. Links into the 3rd area of our exam
Analysis of Skyfall poster
Title of film Release Date of
film
Information on
the movie (legal
information)
Main image of
the main
character (James
Bond) with a
prop in his hand
(the gun) which
connotes many
things – I will
explain this in
more detail
Black and white
colour scheme
Background
image of main
location of
film(London)

9. Links into the 3rd area of our exam
Title- written in capitalised plain, white and simple font which stands out on the
poster it is also written in contrast to the dark coloured background. Its easy
and clear to read to audiences that have a quick view of the poster as it will
be situated in busy areas in London.
Black and white colour scheme
The simple colours used in this poster are black and white they look very smart
and professional in a way as it doesn't have any bright colours or child-like
backgrounds therefore suggesting that it is a serious film. It symbolises the
colour of James Bond’s suit as it is also black and white.

10. Links to the 3rd area of our exam
Background Image: The image shown in the background is the prime location of the film-the city
of London. It is shown with a black and white filter however the flag of Great Britain is in
colour. This emphasises the main setting and production of the film and British influences.
Main image- The main image of the poster is the main character of the film –James Bond played
by Daniel Craig- he has been part of many of the bond films therefore seeing his face will
attract attention to audience that another bond film is out. He is shown very powerfully on the
poster with as smart suit and looking very professional suggesting the importance of his job in
the film. The prop used is a gun this makes it easy for the audience to establish the genre or
type of film. The connotations of a gun in an action/thriller is being the ‘hero’ of the film and
fighting the enemies.

11. Links to the 3rd area of our exam
Release date: This is the most important feature on a film poster as it is the
thing that the audience look for if they are interested in the film. It is
written in capitalised orange font to stand out and contrast from the black
and white colour scheme this makes it stand out.
Legal Information: This is advertising the production companies and producers
that took part in the making of the film, it is written very small just above
the release date and isn't very important as it doesn't have much of an
impact of the people wanting to see the film, however it legally needs to be
present.

12. Outlets used for film:
Links into the 2nd area of our exam

13. The most popular outlet that I will be focusing on is the James
Bond fragrance it was created to evoke the sensual side of
Bond that his strew of beautiful women adore.
Eon Productions, in charge of all James Bond movies, and
Procter & Gamble Co. launched a new fragrance to celebrate
50 years of the James Bond film franchise and to announce the
23rd Bond movie- Skyfall.

14. TV spots were used for the James Bond 007
Cologne for Men.
TV advert was created:
http://youtu.be/vjBCJl4dp-k

15. The audience for the perfume is targeted at the
male audience as they have created a
aftershave. Mainly for men in their 20s and
30s who love Bond, who love adventure,
gadgets, travel, style and sophistication.

16. Other outlets
The film was advertised in multiple ways, and all of these ways helped it gain
publicity massively. Firstly, Sony were linked with Skyfall as Sony Pictures
Entertainment were it's distributors, and they also released an advert
promoting their own digital products whilst also promoting the film by adding
parts of it into the advert.
http://youtu.be/lsyfm2hVX1k
Aswell as Sony, coke were also linked with Skyfall and although I have no
evidence they were also believed to be an advertising outlet. These
advertisements have millions of viewers and the film would have gained lots
of publicity.
Lastly, Adele sang the soundtrack to the film which was a huge advertising
outlet as it meant that the film was promoted to the whole of the music
industry and also Adele's fanbase.
https://soundcloud.com/melissa-gimeda/adele-skyfall

17. There were other merchandising tie-ins
included such as:
-USB flash drive to obtain secret information in
seconds –the Limited Edition 007 Quantum of
Solace 16GB Micro Vault Click USB
- In celebration of the James Bond film, Sony is
presenting this limited VAIO TT notebook
with engraved 007 Gun Logo.

18. What kind of press stories were released before
and after the film came out?
There were many press stories released after the
film came out about it's substantial success with
awards such as the BAFTAs and also it's box
office success, the success was so amazing that
everyone was talking about it! There were also
press stories released before the film came out
especially about the cast, for example about the
fact that Daniel Craig had landed the role of
James Bond for his third time.