Skyfall was shot all over the world including locations in Shanghai, Scotland, London, Istanbul, and at Pinewood studios in India. It topped DVD/Blu-ray charts for 3 weeks, beating out Argo. Bond Street tube station was decorated for the DVD release with advertisements appearing on billboards, buses, newspapers, magazines and Omega watches were released with the 007 logo. The film was distributed by Metro-Goldwyn-Mayer and Sony Pictures Entertainment and had premieres in London and the US to generate buzz around the film. Product placements and a video game helped further promote and fund the film which went on to become the highest grossing James Bond film of all time, making over $1.1

1. Skyfall information
Rosie Zein

2. locations
• Shot all over the world
– Shangai, Scotland, London, Istanbul, Pinewood
studios, India.

3. Advertisements
Skyfall DVD and Bond St
• SKYFALL topped the DVD/Blu-ray charts for 3 weeks, beating competition
ARGO to the top spot.
• Bond Street Tube station was given a makeover for the DVD release:

4. More advertisements
• Advertisements on
billboards, busses, newspapers and
magazines,

5. Merchandise
• Omega watches with the 007 logo on them.
• Hmv = limited edition - steelbook (DVD package with extra features – reason to
buy DVD)
• Merchandise website:

6. Distribution Company
Metro-Goldwyn-Mayer is an American media company, involved
primarily in the production and distribution of films and
television programs. Once the largest and most glamorous of film
studios, MGM was founded in 1924.
On November 3, 2010, MGM filed for bankruptcy. MGM
emerged from bankruptcy on December 20, 2010, at which time
the executives of Spyglass Entertainment, Gary Barber and Roger
Birnbaum, became co-Chairmen and co-CEOs of the holding
company of Metro-Goldwyn-Mayer.

7. Distribution Company
Sony Pictures Entertainment, Inc. (SPE) is the American television
and film production/distribution unit of Japanese multinational
technology and media conglomerate Sony. It is based in Culver
City, California and serves as Sony's main global film
production/distribution company

8. Premier
• Premiere in London – Royal Albert hall Oct 23
• Prince Charles & wife attended (British icons)
• Nov 9 – American premiere
• Create buzz, attract audiences, following actors (below the
line advertising)

9. Synergy
• Heineken
– To do deal was £28 million (Heineken paid this)
(instead of vodka like in previous films)
• Made commercial with actors
• Product placement
• Helped funding of film

10. Synergy
• Video game = 007 legends by for
Xbox, PS3, wii.
• Different release dates from Oct 16th (part of
marketing)
• Distributed by MGM interactive (subsidiary of
MGM)

11. Box office
• £1.1 billion worldwide
• Only 14 films EVER have made over 1 billion
• Highest grossing film for Sony pictures
• Speed of highest income surpassed avatar (fastest
income ever!!)
• Took a month to make over £100 m in UK
• £20.1 million in UK
• Released in 3, 526 cinemas worldwide
• Opening weekend = £88 million