The document provides details on the design of movie posters for an upcoming film release. It includes mood boards, mind maps, and color boards exploring design elements and concepts for a teaser poster, theatrical poster, and quad poster. Key elements discussed are establishing the horror genre through use of darker colors like red, black, and grey. Neon colors are also considered to reflect the 1980s setting. Font styles are selected to pair bold titles with sharper edged text to clearly convey the film's genre while standing out on the posters.

1. Title
Release date
Image
(Setting)
Tagline
Teaser Poster

Theatrical Poster

Release date
Title
Main Image
Billing block
Tagline
Name
Surname
Name
Surname Name
Surname
(Protagonist)
Name
Surname
Name
Surname
Netflix Logo
Netflix Logo

2. Title
Main Image
(Protagonists)
Main Image
(Antagonist)
Release Date
Billing Block
Tagline
Setting Image
(Arcade)
Netflix Logo
Name
Surname
Name
Surname
Name
Surname
(Protagonist)
Name
Surname
Name
Surname

3. Image
(Setting)
Title
Tagline
Release date Netflix Logo
Teaser Poster

Name
Surname
Name
Surname
Name
Surname
(Protagonist)
Name
Surname
Name
Surname
Release date
Billing block
Netflix Logo
Main Image
Tagline
Title
Theatrical Poster


4. Title
Release Date
Billing Block
Tagline
Netflix Logo
Name
Surname
Name
Surname
Name
Surname
(Protagonist)
Name
Surname
Name
Surname
Main Image
(Protagonists)
Main Image
(Antagonist)

5. Final poster designs sketches
Teaser Poster Theatrical Poster Quad Poster

6. Mood Board
EERIE
VIBRANT
HIDDEN
STYLED
LOST
AGED

7. Mind Map
Poster Teaser
Theatrical
Quad
Colour pallet:
Red, Black, White, Grey
Colour pallet:
Red, Black, White, Grey
Colour pallet:
Red, Black, White, Grey
Images:
 Full body picture
of Protagonists
 Close up of
Antagonists
head looking
down slightly –
visuals blocked
by shadow
 Long shot of
setting (Arcade)
looking dirtier
Images:
 Long shot of
setting (Arcade)
Images:
 Full body picture of Protagonists or side profile picture looking towards
center of poster
 Close up of Antagonists head looking down slightly or side profile
looking towards center of poster – visuals blocked by shadow
 Long shot of setting (Arcade) looking dirtier

8. Colour Board
Colour Palettes:
 Red, Black, Greys, White – Show horror genre and fit common horror features and ideas
 Neon – Yellow, Orange, Purple, Blue – Show time period and common ideas within my film
Adjectives:
 Dark, cold, gloomy, danger, fear, death,
 In your face, appealing, luminescent, happy,
I will be using the darker pallet consisting of red, black and grey as they are common colours used in horror and they will help show
genre, and these colours can help create the off-putting and frightening mood I intend to have through all my posters.
I will use the lighter colour pallet to help show time period as these colours are very common in things within the 1980s like arcades
and clothes.

9. Font Board For my billing block I will be using
universal accreditation from DaFont
as it looks very similar to the font
that professional posters use for it.
The Horror Retrowave font and
Another Danger font look very close
to what I want to use for the titles as
it is bold and easy enough to read
and have sharper edges which
would work well to show genre.
The Wolfs Bane font if less bold
would work for the sort of font I
want for the star names on the
theatrical and quad posters and the
release date on all 3 posters as once
again it has sharper edges which will
help show genre and will stand out
because of the difference in look
and style.