Leandro Mercado Díaz has over 20 years of experience in marketing, advertising, and media planning. He has held positions such as Marketing Manager at Grupo Cofares, Advertising Account Executive at Terra Networks España, S.A.U., Media Planning Manager at Direct Media Consulting, and Account Director and Media Buyer Manager at Arelor Comunicación, S.L. He is fluent in Spanish and English and has advanced skills with Microsoft Office programs.

1. LEANDRO MERCADO DÍAZ
Address: Canario 3, 1º A
Getafe - 28904 Madrid
Phone: +0034616993050 / +003416964106
E-mail: leanmercado@gmail.com
Experience
GRUPO COFARES JUL 2004 - Present
Grupo Cofares, pharmaceutical Spanish distributor #1 and leader in complementary
services for pharmacists.
Position: Marketing Manager
Responsibilities:
 Design and development of the marketing plans of the different group companies.
 Design and development of Club Cofares Fidélitas (Program of loyalty for pharmacists).
 Launch of new products (Cosmetics, medicines, food complements and medicinal plants).
 Negotiation with suppliers.
 Management of the budget.
 Advertising, Public Relations and Events.
TERRA NETWORKS ESPAÑA, S.A.U. SEP 2003 – JUL 2004
Telefónica’s Portal (Web advertising and e-comm)
Position: Advertising Account Executive
Clients:
 Media Agencies: Universal Media, Zenith Interactive Solutions, Outrider, On Line Marketing.
 Clients: Coca Cola, General Motors, Saab, Passado Limited, Deal Group Media, El Corte Inglés,
Casadellibro.com…
DIRECT MEDIA CONSULTING OCT 2002 – APR 2003
Direct Marketing Agency, Zenith – Optimedia (Publicis Groupe)
Position: Media Planning Manager
Clients:
 Línea Directa Aseguradora, Active Media Limited, Unísono y Fundación FAES.
ARELOR COMUNICACIÓN, S.L. DEC 1998 – JUL 2002
Advertising Agency
Position: Account Director and Media Buyer Manager
Clients:
 Video & DVD: Paramount Home Entertainment, Dreamworks, Universal Studios, Nickelodeon,
Buena Vista Home Entertainment, Unión Videográfica de España.
 Music: Universal Music, BMG, Sony Music, Tábata Música y Letra, Discos de Arte.
ANTENA 3 TELEVISIÓN MAY 1994 – DEC 1998
Spanish Private Channel Television #2
Position: Marketing Executive
Responsibilities:
 Production and control of the fulfillment of Trade policy of Special Advertising, teletext and internet.
 Control and analysis of profitability of operations royalty.

2.  Development and Investigation of new products for Television and new media.
Education
Universidad Complutense de Madrid …………………………………………………1989 - 1994
Advertising and Public Relations
Skills:
Languages:
Spanish (native language): writes, reads and talks.
English: writes, reads and talks.
MS Office:
Advanced user Excel, Word, Power Point, Outlook
Others:
Advanced user Lotus Notes and knowledge Adobe Acrobat and Siebel.
Hobbies:
Listen to music, reading, cinema, international sports championships and traveling.