Juan José Maass Moreno is a digital marketing executive seeking a new opportunity. He has over 25 years of experience in marketing, sales, and business development roles in industries including banking, insurance, entertainment, and technology. His resume highlights achievements developing social media strategies at Banamex and generating over $1 billion in annual insurance sales. He holds various diplomas in digital marketing, content marketing, and financial certifications.

1. Juan José Maass Moreno
Phone: (55) 5812 6012 Mobile: 55 2271 5655
Office: (55) 2262 3792 Office Mobile: 55 2317 2656
em@il: jjmaassm@gmail.com
SKILLS
• Creative & starategy
generator
• Innovation
• Teamwork
• Results oriented
• Leadership
• Negotiation
• Conflict Management
OBJECTIVE
Continue advancing into a leading and dynamic company inside digital marketing, commu-
nication, or commercial areas; applying my knowledge and skills generating marketing stra-
tegies, trade & acquisition, innovation and teams work, implementing action plans, training,
monitoring projects, campaigns, products development and services.
My experience within an institution, leadership, abilities, and enthusiasm generate the proper
environment to make things to happen.
INTEREST AREAS
Digital Marketing, social media, institutional communication, bank, insurance, commerciali-
zation, markets development.
ACHIEVEMENTS
• I developed and positioned Banamex’s social networks as a leader within the Mexican
financial sector, and the most impportant at the Citi Global 22 territories.
Evaluating the managing strategy, work frame, community size, engagement, listening and
crisis management, their impact on major social platforms, reach and frecuency.
• I have been recognized, several times, as a leader innovator on platforms as Facebook,
Twitter and Linkedin in the sector, participating as an exhibitor in digital forums.
• I achived Banamex’s recognition by the Global Financing NY / “2016 World’s Best Awards
Digital Bank in Latin America”, in the category of “Best in Social Media”.
• I participated in the “Citi Global Excellence in Digital Marketing Training Session” exposing
Banamex best practices in Social Networks Mexico for the 22 Citi territories.
• I developed some of the best strategies in digital marketing for generating engagement,
reach, leads and traffic to Banamex’s web pages and commertial partners; conversational
containment crises, and acquisition campaigns in social digital marketing area.
• I accomplished 100% of the annual budget Corporate Business area Seguros Banamex, for
three consecutive years despite of bank recession, reaching 1.000 billion dollars in annual
turnover.
• I obtained savings on the insurance of the different Bank´s products; by restructuring and
incorporating benefits. Returning back these savings into incomes through new products
selling in telemarketing and through branches.
• I developed one of the most successful products sold via telemarketing for Personal Loans,
that reach sales of 500 insurances policies in the first three weeks and nearly 2 thousand
monthly in the following months.
• I structured an efficient annual marketing plan and campaigns to sale out the surplus inven-
tories of Sony Pictures, of more than 1 million units annually.
• I opened new channels for video marketing that generated 11 million pesos of additional
profits and surpassed the annual budget of 600M units.
• I achieved to set a long term relationship with key clients in very specific operational and
problematic issues such as Columbia Tri-Star, Warner Home Video and Taycoon for Distrimax.
• I increased the Procter & Gamble, Mars and Joyco products in new channels such as sell-
through and convenient stores.
• I introduced in Distrimax the use of Licenses for products and DVD merchandizing ir order to
reach new marketing segment.
STUDIES
Universidad Anahuac del Sur
B.A. degree in Industrial Relations 1985 -1990

2. WORK EXPERIENCE
MEDIACCESS SAPI de CV
Industry: Health Management May 2010 - September 2010
Area: Commercial Position: Commercial Director Boss: Ing. Eduardo Castillo M.
Responsibilities: Generation of Sales and Marketing Strategy 2010-2011. Structure and Recruitment of the new sales force. Restruc-
turing ares as Marketing, Medical Services.
GRUPO FINANCIERO BANAMEX - Seguros BANAMEX
Industry: Financial and Insurance March 2007 - May 2010
Area: Commercial Position: Corporate Sales Sub Director Boss: Lic. Luis Portilla Poulliot
Responsibilities: Restructuring the insurance benefits in the Bank’s products. Opening new channels of sales outside the financial
group. Participation in development of new products. Administration and maintenance of the employees Insurance Polices.
SONY PICTURES Home Entertainment México SA de CV
Industry: Entertainment April 2006 - March 2007
Area: Commercial Position: Marketing and Sales Coordinator Boss: Lic. Germán Lance
Responsibilities: Annual Marketing, Trade Marketing and Sales Budgets. Design and implementation of advertising and promotio-
nal campaigns. Promotional Bundles for companies and advertising agencies. In charge of Sale to retail chains.
MAXELL CORPORATION OF AMERICA - Movama SA de CV
Industry: Technology August 2005 - April 2006
Area: Commercial Position: Professional Products Sales Director Boss: Lic. Mónia Valdez
Responsibilities: Development of the strategy for the introduction of the Maxell brand in the market. Marketing channels of TV
Manufacturers and Specialized. Import Coordination and preparation of cost analysis, pricing and market research.
GRUPO VIDEOMAX - DISTRIMAX SA de CV
Industry: Entertainment and Video, Theatrical and TV Distribution May 1993 - December 2004
Area: Commercial & Marketing Position: Marketing and Commercial Manager Boss: Lic. Fernando Cañibe
Responsibilities: National Sales Management for Retailers chains and Departmental stores. Direction of the sales force and mer-
chandizing. Customer Service in Distribution. Marketing and new product generation. Opening of new markets.
OTHER ABILITIES AND KNOWLEDGE
Accounting and Financial, Insurance, Banking Products, Licenses, fees and Graphics and Industrial Properties.
COURSES, CERTIFICATIONS AND DIPLOMAS
Diploma Content Marketing iab méxico June 2016
Diploma SEA, SEO, SEM Digital Media iab méxico May 2016
Diploma Digital Marketing Univerisdad Banamex September 2012
Certification Stock Market financial Certification 200 Series AMIB March 2010
Diploma Insurances and Risks Instituto Tecnológico Autónomo de México November 2008
Diploma Marketing and Commercial Strategy Universidad Iberoamericana June 2005
Diploma Management in Sales Instituto Tecnológico Autónomo de México February 2004
Diploma Costumer Relationship Management TEC Monterrey Lago Guadalupe March 2000
Delivery of references and documentation will be provided if required.
Mexico City, August 2016
BANCO NACIONAL DE MEXICO SA Citi Banamex
Industry: Banking and Financial Services March 2012 - To date
Area: Digital Marketing Position: Digital Marketing VP Boss: Ing. Isabelle Castelain
Responsibilities: Responsible for the administration, planning, strategies generation, advertising and promotion for digital and
social media campaigns.
Additionally, managing public affair comunications and crisis management in social media channels.
BANCO NACIONAL DE MEXICO SA BANAMEX
Industry: Banking and Financial Services February 2011 - February 2012
Area: Banamex Alliances Position: Commercial Alliances Coordinator Boss: Lic.Javier Cedillo Lamoglia
Responsibilities: Coordination of business partnerships between our corporate clients and Banamex different areas in order to
generate significant and sustainable value for both.
QUALITY FILMS S de RL de CV
Industry: Entertainment and Video Distribution April 2005 - July 2005
Area: Commercial Position: Commercial Manager Boss: Lic. Luis Calzada
Responsibilities: Sales Management in DVD and VHS formats for promotional and publicity usage. Disney’s products commercia-
lization for door2door distributors.