presentation for communication class - University of Indonesia 2010

1. Online Marketingand where the copywriter fits inprepared by Miranti Daniar copywriting class Universitas Indonesia 2010

2. What is Online Marketing? BEFORE WE GO TOO FAR..

4. BEFORE WE GO TOO FAR …..

5. Did You Know? 34 millions internet user Internet user 34 M Internet subscriber 31 M 25 M 20 M 16 M 2,1 1,8 1,5 1,1 2008 - 2009 2006 2007 2010 - march 2005 Data source : APJII, Google ad planner

6. Top 5 in the World

8. Lower cost of internet access

9. More consumers are online and the number keeps growing

10. Social media such as facebook & twitter is risingFISHING WHERE THE FISH ARE

11. Other reasons to go online.. It’s always on 24/7 It’s personal – one to one It’s dynamic It’s a web It’s a data mine Interactive – instant feedback Almost everyone is connected – web 2.0 BEFORE WE GO TOO FAR..

12. What we need to understand in online world

13. It’s Dynamic Technology keep evolving. We need to stay updated. Foursquare? Augmented Reality?? To be able to say something relevant & in the right way to the online consumers, we must know what’s happening among them and understand the “manner” in their community BEFORE WE GO TOO FAR..

14. BEFORE WE GO TOO FAR.. Speak their language & be conversational

15. Web 2.0

16. BEFORE WE GO TOO FAR..

17. BEFORE WE GO TOO FAR..

18. BEFORE WE GO TOO FAR..

19. Audrey & Gamaliel BEFORE WE GO TOO FAR..

20. What can brand do about this? BEFORE WE GO TOO FAR.. mystarbucksidea.com

21. BEFORE WE GO TOO FAR.. Coca Cola Facebook (real) Fan Page

24. Email

25. Search

26. Website

27. Viral

29. Search marketing specialist

31. Banner Advertising Rich Media Banner – Video Banner BEFORE WE GO TOO FAR..

32. Banner Advertising Rich Media Banner – Expandable Game Banner BEFORE WE GO TOO FAR..

33. Banner Advertising Rich Media Banner – Expandable Banner BEFORE WE GO TOO FAR..

34. Email Tips to getting the most out of e-mail message FROM ADDRESS Provide clear and consistent "From" address. 1st criterion recipients use in deciding whether to open a message. Reference a URL the individual can easily recognize such as admin@companyname.com SUBJECT LINE Keep subject lines to 50 characters or less (have 12.5% higher open rate than longer subject lines) Use urgency to drive action – “Today Only - Save 20%”, generic subject lines are bland and ineffective, “November 2006 Newsletter” Beware of Spam words, special characters, all-caps e.g Free EMAIL COPY Place key information above-the-fold; below the fold will result in less clicks Keep the body of the message clear and concise; use no more than 5 sentences per paragraph Enable "Click to view as a web page" link; individual will be able to view message in a browser if graphics are rendering properly Message size including should not exceed 60K. Prioritize your content, using bullets, asterisks, graphics, size, color, and placement. Offer unsubscribe link or reply-to mechanism so recipients can opt-off of receiving communication BEFORE WE GO TOO FAR..

35. Email BEFORE WE GO TOO FAR..

36. Search BEFORE WE GO TOO FAR..

37. Website The single most important thing most Web sites can offer to their users is content that those users will find valuable. — The Elements of User Experience Jesse James Garrett BEFORE WE GO TOO FAR..

39. Online sales  sales, repeat sales

41. Use language that people understand

42. Grab visitors with headline & strong lead

43. Be scanable  bullets points

44. Keep it shortCopywriter online is a content writer : Text, Blog, Audio, Pictures, Video, Flash, Games etc BEFORE WE GO TOO FAR..

45. WEBSITE & ONLINE CONTENT IS THE KING

46. WWF www.mybabytree.org BEFORE WE GO TOO FAR..

47. Donate A Meal http://www.donate-a-meal.com BEFORE WE GO TOO FAR..

48. Doritos – Hotel 626 www.hotel626.com BEFORE WE GO TOO FAR..

49. Paso de los Toros (tonic water) Cut Out The Sweetness BEFORE WE GO TOO FAR..

50. Samsung ShakeDown http://www.samsungshakedown.com/demo/ BEFORE WE GO TOO FAR..

51. Earth Hour BEFORE WE GO TOO FAR..

52. Monopoly City Street BEFORE WE GO TOO FAR..

53. French Connection : Chat Roulette BEFORE WE GO TOO FAR..

54. Childline BEFORE WE GO TOO FAR..

55. A box of life BEFORE WE GO TOO FAR..

56. SOCIAL MEDIA

57. Whopper Sacrifice BEFORE WE GO TOO FAR..

58. RirinDumin BEFORE WE GO TOO FAR..

59. Ispy Levi’s Twitter Campaign BEFORE WE GO TOO FAR..

60. Tweet Show BEFORE WE GO TOO FAR..

61. MOBILE IDEAS

62. VW Iphone Apps BEFORE WE GO TOO FAR..

63. Nokia Sign Post BEFORE WE GO TOO FAR..

64. GermanWings BEFORE WE GO TOO FAR..

65. BEYOND THAT..

66. www.islandreefjob.com

67. whysoserious.com

68. Your Task : Your online existence is your personal branding. Say it with you Blog! You may want to ask these questions : What will make my readers read my blog? What will make them stick around and leave some comments? It can be something you good at It can be a specific interest blog Or it can be something new Let your creativity flow  BEFORE WE GO TOO FAR..

69. Raditya Dika http://radityadika.com/ BEFORE WE GO TOO FAR..

70. Diana Rika Sari http://dianarikasari.blogspot.com/ BEFORE WE GO TOO FAR..

71. Bena Kribo www.benablog.com/ BEFORE WE GO TOO FAR..

72. NdoroKakung http://ndorokakung.com// BEFORE WE GO TOO FAR..

73. EvitaNuh http://jellyjellybeans.blogspot.com/ BEFORE WE GO TOO FAR..

74. Navinot http://www.navinot.com BEFORE WE GO TOO FAR..

75. WimarWitoelar http://www.perspektif.net/ BEFORE WE GO TOO FAR..

76. Senova http://photos.sevenova.net/ BEFORE WE GO TOO FAR..

77. Jie http://inijie.com/ BEFORE WE GO TOO FAR..

78. BaleBengong http://www.balebengong.net// BEFORE WE GO TOO FAR..

79. Yours? Blog name? What is it all about? What’s the stickiness factor in your blog which make people will read, hang around and even come back for more? Tips : Write what you love

80. Upload : Namalengkap Screen cap blog URL blog Put Tags : Digital, GaleriKaryaKamu Paling lambatRabu 21 April 2010 jam 24:00 Let your blog keep growing. By end of class we will see how it goes BEFORE WE GO TOO FAR..