1. The document discusses the product ownership approach used by The Weather Channel for their travel weather case study. 2. It applies design thinking principles like understanding user needs, exploring ideas, validating solutions, and creating plans through an iterative process of diverging and converging. 3. The approach balances discovery with development, focuses on learning from users through techniques like narrative journey maps, and promotes failing and learning quickly through frequent iterations.

1. Passionate Product Ownership
Certified Scrum Product Owner
Course
Travel Weather Case Study
The Weather Channel
LeanUX West, 2013

2. Discovery
release cycle
development
cycle
wraps delivery
Delivery

3. Answers four
questions
1. Do people want
(to buy) it?
2. Can they use it?
3. Can we build it?
4. Do stakeholders
support it?
3

4. Pushes
decisions down
David Chao,
CTO Crimson

5. Too much to ask of
a person, or role

6. Requires a core (balanced) team to own the
product or feature area

7. 1. Understand
the problem
2. Explore
Ideas
3. Refine
and
Validate
4. Create
a plan
Diverges and converges

8. Applies Design Thinking
Frame.

9. “Design by community is not
design by committee.”
-- Leisa ReicheltLeisa Reichelt
www.disambiguity.com
Leah Buley
www.adaptivepath.com/aboutus/leah.php
“Design isn’t something that
designers produce, design is a
process that designers
facilitate.”
--Leah Buley
Practices team collaboration over
organizational consensus

10. Helps solve wicked problems

11. Connects with the user

12. Targets user behavior

13. Sees the experience from the eyes of the user
* Narrative Journey Map
courtesy Duncan Brown of
the Caplin Group

14. Practices team-level user learning

15. Promotes failing (and learning) fast

16. F i n d s t h e b e s t
i d e a s i n t h e
s h o r t e s t a m o u n t
o f t i m e

17. Iterates fast and cheap towards good enough

18. Interacts with users two to three times a week

19. Keeps work visible

20. Discovery Balances Development