This document summarizes a social commerce leadership forum held on November 11, 2010. It discusses the history of internet marketing from 1983 to 2010 and how Facebook's Open Graph is reindexing the web around people. It also describes how marketers can leverage the Open Graph to gain visibility and engage with customers by implementing Like buttons on their websites and publishing updates to followers' newsfeeds. The challenges of scaling an Open Graph implementation are also summarized.