For quite some time now, Facebook has been trying to become a news source for their users. In August 2013, they announced changes to their EdgeRank algorithm that should benefit media websites. However, when this changes were introduced in the late October 2013, some news and media websites have experienced a drop in Facebook referral traffic. As Facebook traffic now accounts for a major share of visits on every website, this has become one of the top challenges for journalists, community managers and content creators in the beginning of 2014. http://blog.mediatoolkit.com/facebook-edgerank-changes-and-tips/