The document discusses Facebook's Edgerank algorithm changes in late 2013, aimed at prioritizing relevant news content over entertaining posts to enhance the user experience. It emphasizes the importance of frequent content publishing and engaging headlines to increase social traffic, particularly on Facebook, which remains the leading social traffic source. Additionally, it promotes using tools like Mediatoolkit for content discovery and analytics to further optimize Facebook engagement strategies.

1. Facebook for
journalists and media
Tips and tricks regarding the latest Facebook EdgeRank change in late 2013

2. What’s going on with
my Facebook traffic?
In August 2013, Facebook announced changes to their
EdgeRank algorithm that should benefit media websites
Facebook wants to become a source of news for their users
These changes were adopted in the late October 2013

3. Facebook EdgeRank
Average Facebook user has around 280 friends and
40 Facebook Pages they liked
If Facebook would show users every interaction from
these connections, we would end up with too much
content and a lot of noise
This is why they introduced EdgeRank, an algorithm that
helps Facebook determine what is important to each user
In short this means that Facebook prefers content from a
source that you have interacted with in the recent history
(u), content is preferred to likes and comments (w) and
fresh content is preferred to the old (d)

4. EdgeRank update
– October 2013
Priority to highly relevant news content
NOT: memes, photos and other entertaining content
EdgeRank now takes into account how many of Facebook
users’ friends have clicked on the link
To increase total reach of your posts, you should publish
content more often – every 40-50 minutes

5. Facebook is still the social traffic leader
Breakdown of Total Social Referrals by Network
6.6% StumbleUpon
9.1% other
58.2% Facebook
26.1% Twitter

6. And this percentage is growing
Half-life of an Article on Facebook vs Twitter
70%
56%
42%
28%
14%
0%
Facebook
Twitter
StumbleUpon
Other Social
Q1
Q2
Q3

7. Posts on Facebok “live longer”
Half-life of an Article on Facebook vs Twitter
Half-life in hours
8
6
4
2
0
Facebook
Twitter

8. Sites with popular content
have benefited from changes in EdgeRank
200000000
160000000
120000000
80000000
40000000
2011
2012
2013

9. The key is in popular content – TOP 10%
Percent of Social Traffic from Top Content
100%
80%
60%
40%
20%
0%
Top 1%
Top 5%
Top 10%
Bottom 75%
Q1
Q2
Q3

10. So, how to discover the most popular, interesting
and high quality content?

11. Mediatoolkit is an award winning, real-time content
discovery tool that delivers the best articles, trending
news and viral content from all over the web, using
predictive analytics and over one billion editors.

12. Add sites you usually visit, and find out
what’s popular on them in a glance

13. Discover new popular content in your Live Feed

14. Track stories on your site worth sharing
in Best performance
* You can easily see which stories were not yet published
on your Facebook Page

15. Once you’ve published a story, promote it with
Facebook ads, if it’s still performing well

16. A popular story will be among the best
performing ones on multiple sites

17. It’s still important to publish FIRST

18. A popular topic can reach TOP 10 multiple times

19. Track stories with keyword search and Trending list

20. Facebook tips and news

21. Publish content with clickable title and description
* Use images and text links to increase
reach of your posts thus increasing
your engagement and visits

22. Facebook will even promote your site for free
* So make sure you have all the details on your Facebook Page filled in

23. Publish popular articles more than once
* Increase your reach and get even more traffic

24. More from… your site
Once a Facebook user clicks on your content, more
stories from your site will appear in the news feed
This should engage the user again, once they’ve
returned to Facebook

25. Trending now
New type of Facebook preferred posts
Cannot be selected by publisher
Facebook promotes these posts, as the most
popular ones in their parnters’ network

26. Facebook Insights
for Websites
Use Facebook’s tool to determine the right
positions for Share and Like buttons
Easily measure and analyze your Facebook traffic

27. One more time
Fill in all fields on your Facebook Page
Steadily grow your fan base with Page Like ads
– target ads according to your targeted market
Discover new popular content with Mediatoolkit
Find best performing articles and publish them on
Facebook
Post regularly with interesting headlines and
engaging descriptions - every 40-50 minutes
Boost the best posts with Facebook Ads to get even
more traffic

28. TEAM
THINK SOCIAL
entrepreneurial experience
daniel ackermann
CSO + coFounder
tomislav grubišić
CTO + coFounder
ivor bihar
Product Manager
high-standard of excellence
antonio tomac
Software Developer
paško pajdek
Software Developer
tony mrakovčić
Software Developer
mario šestak
Designer
TechCrunch Disrupt
2013 New York
Geeks On a Plane
Zagreb 2012
hrvoje grubišić
Designer
WebFest.Me 2012
startup contest winner
Webit Congress
2012 finalist

29. Head now to
www.mediatoolkit.com
and rediscover content

30. feel free to contact us
www.mediatoolkit.com
info@mediatoolkit.com
facebook.com/mediatoolkit
@mediatoolkit