The document describes LiveMarketer, a real-time data visualization tool that analyzes site visitors and their interests to convert. It allows marketers to follow customers in real-time through the purchase funnel by product or content category. LiveMarketer profiles prospects beyond static reports to see dynamic visualization of real-time interest and actions on a site. It also identifies referral details of each website visitor's cross-channel exposures that led them to the site.

1. www.IgnitionOne.com | info@IgnitionOne.com | 888.744.6483 | ©2015 IgnitionOne, Inc. All Rights Reserved.
Adapt to customer interests by following their real-time digital behavior on your website.
LiveMarketer® is the real-time data visualization tool within IgnitionOne’s Marketing Automation capabilities
that analyzes site visitors and their affinity to convert.
LiveMarketer®
: One-to-One Real-Time Marketing
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SEE USER BEHAVIOR & INTERESTS IN REAL TIME
Follow the Money: Track the customer journey in real time and see where each
website visitor is within the purchase funnel by product or content category.
Profile Prospects: Look beyond static reports and analytics to get a dynamic
visualization of the real-time interest and actions on a marketer’s site.
Identify referrals: See details of each website visitor over the cross-channel
exposures that led them to the site.
Target prospects in real-time
with the Web Personalization
as well as Engagement Scoring
to be more efficient and
effective in display ads and
other marketing.
Retarget hot prospects across
channels with IgnitionOne's
Engagement Scoring.
Plug in IgnitionOne's
Engagement Scoring to your
entire CRM data to identify
your audience.

2. www.IgnitionOne.com | info@IgnitionOne.com | 888.744.6483 | ©2015 IgnitionOne, Inc. All Rights Reserved.
LIVEMARKETER INCLUDES NEW
FILTERS TO DRILL DEEPER INTO
VISITOR CHARACTERISTICS:
USE THE DMP TO CONVERT
REAL-TIME DATA TO
LIFETIME DATA
Category Mapping
Device Type
Navigational Behavior
Known Visitors
Visitors Lifetime
Traffic Source
Visitor Search
Which sites or product
category user is on
Desktop or mobile users
User navigation on site
Identify user with CRM data
Active users with Visitor ID
Media channels of entry
Track by user's visual ID
BehaviorsInterests
Filters Track
IgnitionOne's DMP centralizes your visitors'
real-time data so you can easily:
• Build out audience identities
• Retarget these visitors into audience segments
• Automate specialized cross-channel campaigns
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