ExactTarget is a marketing tool that allows users to automate email, mobile, social, and ad campaigns. It integrates with various CRM and analytics platforms and features email sending automation, workflow rules for accounts, opportunities, and leads, and marketing automation capabilities. A key advantage is its email sending automation functionality which is not available from competitors.

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Introduction to
ExactTarget
Marketing Tool

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Research results
• "68% of marketers believe email is core to their business.“
• "86% of marketers believe social efforts provide ROI.“
• "Mobile is driving a second Internet revolution that's even more profound
that the first one."

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Main features:
Email
Mobile
Social
Ads
Web
Marketing Automation
Data & Analytics
Platform

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Integrations
• Web Analytics Connector
• ExactTarget for Oracle CRM On-Demand Integration
• ExactTarget for Microsoft Dynamics CRM 4.0
• ExactTarget Salesforce Integration v5
• ExactTarget for Adobe Genesis
• ExactTarget and Webtrends Behavioral Remarketing
Integration

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Internal project idea
Workflow Rules
Account
Opportunity
Lead
Sending emails

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Advantages
• Sending emails automation
• This feature is not available from competitors
• Easy to use

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Thank you for
your attention