The document discusses a system called DMS Intelligence that enhances customer engagement through targeted multi-channel marketing campaigns, effectively reducing costs by 50% and increasing sales by 25%. It utilizes online shopping behavior and dealership data to create targeted profiles, delivering relevant messages to customers at critical buying phases. By automating marketing efforts and leveraging consumer analytics, it aims to revolutionize how car dealerships connect with potential buyers, drive loyalty, and optimize ROI from marketing efforts.

1. GENERATING MORE CUSTOMERS IN SERVICE AND SALES | WE ANALYZE, WE ENGAGE, YOU SELL, WE
PRESERVE!!
DMS INTELLIGENCE™ INTELLIGENT CUSTOMER ENGAGEMENT
MULTI-CHANNEL CAMPAIGNS THAT LOWER COST 50% AND DRIVE UP SALES 25%

2. CONSUMERS ARE CHANGING THE WAY THEY SHOP, BUY,
SERVICE !
Analyze
EngageSELL
Preserve Analyze
EngageSELL
Preserve

3. What we do ……Use the intelligence of online automotive shopping behavior and a
marketing engine to give insights to Increase Sales:
Promote 1:1
Enable cross channel
Marketing
Generate intelligent
Leads
Track , analyze,
monitor

4. LIVE MARKETING: THE ENGINE THAT KEEPS THE SALES WHEEL TURNING
LIVE
MARKETING
SALES
PRESERVE
INTELLIGENT DATA TO DELIVER
RELEVANT MESSAGES
BEHAVIOR
DMS
DATA
The engine connects existing consumer records from dealerships DMS, as well as intelligent online
shopper behavior data- builds profiles, markets a vehicle to those buyers and in turn creates
showroom activity to drive sales up!

5. HOW DOES IT WORK?
“Studies show, the more times your customer sees your relevant message, whether it be
through, Direct Mail, email, or phone call, THE CLOSER THEY ARE TO MAKING A DECISION
TO BUY FROM YOUR DEALERSHIP!”
MESSAGE
In Equity
Loyalty driver
Website Action
From the perimeters set in the sign-up stage, Automation is the word! The system sends messages
and campaigns monthly to In Equity customers, drives loyalty, and captures and builds profiles for
web visitors.
E

6. LIVE MARKETING INtelligence has cracked the code between your current customer, or future customer and
their buying behavior. No need to guess where they are in the buying phase or ownership cycle. We have
We have built a system that has Unique Identifiers, to advise your dealership of any behavior or shopping
shopping phase, and immediately deploy a campaign, a relevant message, to gain a sale or to keep loyalty.

7. LIVE Spend Sense matches your website visitors, and website activity to the sending site, such as Autotrader,
Cars.com, or other third party vendors, to help you determine if your ROI for each vendor is worth the cost.

8.  The Intelligence product delivers shopper analytics Data, combined
with DMS, and observed behavior to identify live targets
 LIVE MARKETING is the engine that finds the target and pulls the trigger,
deploying automated marketing to in market shoppers!
Analyze
Engage
SELL
Preserve

9. EXAMPLE OF DAILY INTELLIGENCE PROVIDED: HIT LIST

10. CONSUMER DEMAND : REPORTING FOR CONQUEST/ NEW CUSTOMERS

11. CUSTOMER PROFILES BUILT FROM WEB TRAFFIC

12. DEALER NUMBER BOARD: COMPILED

13. EXAMPLE OF REPORTING AFTER CAMPAIGN END DATE (
DOWNLOADED)

14. Example Dealer Stats ( sales )
Toyota, Hyundai, Ford, Subaru and Chevrolet
4 month campaign - sold 129, average of 32 per month.
4 month campaign – sold 165, average 41 units per month.
3 month campaign – sold 123, average 41 units per month
2 month campaign – 26 units so far ( problem with DMS data
)

15. LIVE MARKETING seeks to revolutionize the way car dealers market to consumers, delivering relevant
messages at a relevant moment! Therefore, eliminating waste, reducing cost and improving sales month
over month.
DMS Intelligence™ Intelligent customer Engagement
Common
Questions…
Doesn’t my CRM do this?
Your CRM, activates reports on a calendar cadence, LIVE MARKETING uses a
behavior cadence.
What about automated emails that CRM sends?
Normally, these emails do not spark a call to action, as an email customer receives
from a behavior target.
Can I continue to use my CRM as usual?
Yes, we suggest business as usual in your BDC, we take care of all the heavy lifting
and all the call to actions that stem from behavior or equity.