LIVE MARKETING, an automation engine that hits the target, and helps dealer sell more vehicles. With Behavioral data provided, and compiled to help dealers identify auto shoppers, as well as their intensity and to three vehicle considerations.
Presentación Andres Angelani - eCommerce Day Santiago 2016eCommerce Institute
Diapositivas presentadas por Andres Angelani - Chief Solutions Officer GLOBANT & Coautor del libro “The Never-Ending Digital Journey: Creating New Consumer Experiences Through Technology” -, en el eCommerce Day Santiago 2016 en la plenaria "ACELERANDO HACIA EL RETAIL DEL FUTURO".
Its that time of the year again. When we see a great amount of predictions of what we will se more of in the new year. Beyond Retail is an ecommerce consultancy firm based in Stockholm, Sweden and this is our view of the ecommerce trends for 2015.
Account based marketing requires an increasing about of data. How is a B2B Marketer to understand this landscape. From targeting to measurement, what is the best road to take?
Take your analytics to the next level with closed-loop marketing! Effective marketers should be able to tie every single lead; customer and dollar back to the marketing initiative that created them. That is the power of closed-loop marketing.
Closed-loop marketing cuts through the widespread vagueness of marketing myths and assumptions and reveals real data about the success (or failure) of your marketing efforts.
Download our "Introduction to Closed-Loop Marketing" guide to take the blindfolds off and focus on actual results rather than fuzzy metrics.
By reading this ebook, you will gain:
A clear understanding of how closed-loop marketing works
6 tips on becoming a better marketer by closing the loop
Details on how to fix your loop if you spot something odd in it
Presentación Andres Angelani - eCommerce Day Santiago 2016eCommerce Institute
Diapositivas presentadas por Andres Angelani - Chief Solutions Officer GLOBANT & Coautor del libro “The Never-Ending Digital Journey: Creating New Consumer Experiences Through Technology” -, en el eCommerce Day Santiago 2016 en la plenaria "ACELERANDO HACIA EL RETAIL DEL FUTURO".
Its that time of the year again. When we see a great amount of predictions of what we will se more of in the new year. Beyond Retail is an ecommerce consultancy firm based in Stockholm, Sweden and this is our view of the ecommerce trends for 2015.
Account based marketing requires an increasing about of data. How is a B2B Marketer to understand this landscape. From targeting to measurement, what is the best road to take?
Take your analytics to the next level with closed-loop marketing! Effective marketers should be able to tie every single lead; customer and dollar back to the marketing initiative that created them. That is the power of closed-loop marketing.
Closed-loop marketing cuts through the widespread vagueness of marketing myths and assumptions and reveals real data about the success (or failure) of your marketing efforts.
Download our "Introduction to Closed-Loop Marketing" guide to take the blindfolds off and focus on actual results rather than fuzzy metrics.
By reading this ebook, you will gain:
A clear understanding of how closed-loop marketing works
6 tips on becoming a better marketer by closing the loop
Details on how to fix your loop if you spot something odd in it
Presentación Roberto L'hospital / Headway Digital - eRetail Day México 2017eCommerce Institute
Diapositivas presentadas por Roberto L’hopital, Director General de México & Centroamérica Headway Digital, en el evento eRetail Day México 2017 el 16 de Mayo de 2017.
Presentación Nicolas Manoiloff | Cisneros Facebook Paraguay - eCommerce Day A...eCommerce Institute
Diapositivas presentadas por Nicolas Manoiloff, Country Manager Cisneros Facebook Paraguay, en el eCommerce Day Asunción 2017 realizado el 16 de Junio en Carmelitas Center, Asunción, Paraguay.
Gamooga is an omni-channel customer engagement platform backed by a powerful predictive analytics engine offering 1:1 Personalization, Marketing Automation, Big Data Analytics for enhanced marketing efficiencies, customer experience and ROI - all combined in a powerful pack
How AXA increased ROI on affiliates by 180%JanSobczak5
Pavel Sima
CEO Roivenue
The case study won prizes at Marketing Grand Prix 2018 and Performance Diamonds CEE. Don't miss it. Separating affiliate partners who bring real value from those who are only cannibalizing your marketing budget can be a nightmare. That's why AXA decided to bring Data-Driven Attribution to shed lights on the matter. Let's see what steps were taken to evaluate real performance of all publishers followed by cutting out bad performers ultimately leading to an 180% increase in ROI.
CEO of a data-driven attribution provider helping market leaders and innovators like Orange, Axa or Secret Escapes increase their marketing ROI; best selling author; marketing podcast producer and an overall marketer in <3
What to Say Next: How B2B Marketers Can Turn Analytics Into Actionable Buyer ...BrightFunnel
In today’s complex marketing landscape measuring your marketing performance is table stakes. How do you take those analytics and actually turn them into insights that inform what message you should send to what person at what time? By layering in key analytics at every point in your sales funnel you can leverage insight to deliver more engaging customer journeys.
Top 10 Marketing Trends that Will Rock 2015Heyday ApS
Top 10 Marketing Trends that Will Rock 2015. How do you get ahead of the competition here in 2015? How can you make sure that the competitors do not overtake you? Here are top 10 marketing trends that will rock 2015
Solving Omni-Channel Transformation with Customer CentricityE-commerce Brasil
Apresentação feita por Lisa Butler durante o Fórum E-Commerce Brasil 2015. Lisa é responsável por orquestrar o suporte de todas as atividades globais de pré-venda pelo eBay Enterprise, incluindo Desenvolvimento, Vendas e Inovação, participando também do planejamento estratégico de toda a companhia. Antes do eBay, ela atuou como líder global de Consultoria de Soluções para a Oracle ATG.
Presentation at the E.N.G. Automotive Retail & Distribution 2015
The future is here: Experience the benefit of real-time data and monitoring of the used car market, used car prices and performance of your dealer network
- Identify opportunities to increase your residual value
- Know the “real” pricing strategies of your dealer network and protect your residual values
- Monitor your market share on the used car market
- Used car KPI reports presenting stock turn, age of stock, pricing strategy
Jörg Höhner, Global Managing Director - Indicata
Autorola Group Holding
"How to build effective cooperation between eRetailers and Vendor?"
Is a true, seamless cooperation between vendors and eRetailers a myth? What are the key areas of common interest? How to build the most effective cooperation model? I will try to answer these question during my talk.
An easy to understand brief pictorial presentation on the topic of dynamic pricing stratergy. The content has been sourced through various blogs and resources on the internet. hope you enjoy it and learn something new from it. :)
Data Driven Dealerships - SELL MORE VEHICLESDani Lunsford
LIVE MARKETING is a data driven marketing engine platform and connects consumer records from the dealerships own data management system, as well as connecting to intelligent online shopper behavior data - builds consumer profiles, markets a vehicle to those buyers, and in turn, creates showroom activity to drive up sales!
Presentación Roberto L'hospital / Headway Digital - eRetail Day México 2017eCommerce Institute
Diapositivas presentadas por Roberto L’hopital, Director General de México & Centroamérica Headway Digital, en el evento eRetail Day México 2017 el 16 de Mayo de 2017.
Presentación Nicolas Manoiloff | Cisneros Facebook Paraguay - eCommerce Day A...eCommerce Institute
Diapositivas presentadas por Nicolas Manoiloff, Country Manager Cisneros Facebook Paraguay, en el eCommerce Day Asunción 2017 realizado el 16 de Junio en Carmelitas Center, Asunción, Paraguay.
Gamooga is an omni-channel customer engagement platform backed by a powerful predictive analytics engine offering 1:1 Personalization, Marketing Automation, Big Data Analytics for enhanced marketing efficiencies, customer experience and ROI - all combined in a powerful pack
How AXA increased ROI on affiliates by 180%JanSobczak5
Pavel Sima
CEO Roivenue
The case study won prizes at Marketing Grand Prix 2018 and Performance Diamonds CEE. Don't miss it. Separating affiliate partners who bring real value from those who are only cannibalizing your marketing budget can be a nightmare. That's why AXA decided to bring Data-Driven Attribution to shed lights on the matter. Let's see what steps were taken to evaluate real performance of all publishers followed by cutting out bad performers ultimately leading to an 180% increase in ROI.
CEO of a data-driven attribution provider helping market leaders and innovators like Orange, Axa or Secret Escapes increase their marketing ROI; best selling author; marketing podcast producer and an overall marketer in <3
What to Say Next: How B2B Marketers Can Turn Analytics Into Actionable Buyer ...BrightFunnel
In today’s complex marketing landscape measuring your marketing performance is table stakes. How do you take those analytics and actually turn them into insights that inform what message you should send to what person at what time? By layering in key analytics at every point in your sales funnel you can leverage insight to deliver more engaging customer journeys.
Top 10 Marketing Trends that Will Rock 2015Heyday ApS
Top 10 Marketing Trends that Will Rock 2015. How do you get ahead of the competition here in 2015? How can you make sure that the competitors do not overtake you? Here are top 10 marketing trends that will rock 2015
Solving Omni-Channel Transformation with Customer CentricityE-commerce Brasil
Apresentação feita por Lisa Butler durante o Fórum E-Commerce Brasil 2015. Lisa é responsável por orquestrar o suporte de todas as atividades globais de pré-venda pelo eBay Enterprise, incluindo Desenvolvimento, Vendas e Inovação, participando também do planejamento estratégico de toda a companhia. Antes do eBay, ela atuou como líder global de Consultoria de Soluções para a Oracle ATG.
Presentation at the E.N.G. Automotive Retail & Distribution 2015
The future is here: Experience the benefit of real-time data and monitoring of the used car market, used car prices and performance of your dealer network
- Identify opportunities to increase your residual value
- Know the “real” pricing strategies of your dealer network and protect your residual values
- Monitor your market share on the used car market
- Used car KPI reports presenting stock turn, age of stock, pricing strategy
Jörg Höhner, Global Managing Director - Indicata
Autorola Group Holding
"How to build effective cooperation between eRetailers and Vendor?"
Is a true, seamless cooperation between vendors and eRetailers a myth? What are the key areas of common interest? How to build the most effective cooperation model? I will try to answer these question during my talk.
An easy to understand brief pictorial presentation on the topic of dynamic pricing stratergy. The content has been sourced through various blogs and resources on the internet. hope you enjoy it and learn something new from it. :)
Data Driven Dealerships - SELL MORE VEHICLESDani Lunsford
LIVE MARKETING is a data driven marketing engine platform and connects consumer records from the dealerships own data management system, as well as connecting to intelligent online shopper behavior data - builds consumer profiles, markets a vehicle to those buyers, and in turn, creates showroom activity to drive up sales!
יום גיבוש לחברה, לקבוצה מאורגנת ולפרטיים
מפיקי אירועים ותיירנים יכולים לשלב את חצר האיכרים ביום הטיול/סיור כתחנה או ליצור יום שלם סביב בנימינה כאשר אסמביה היא מרכז התוכן דרך סיור מודרך בבנימינה ובכרמים, טעימת יינות וארוחה או סדנת בישול
Channel Marketing Management Software offers the advantage of accelerating the scaling of your marketing endeavors and promptly tracking their effectiveness. Any business that engages with its target audience using multiple channel partners can greatly profit from this software. Continue reading to gain a comprehensive understanding of this software and learn how it can be leveraged to establish a strong brand presence while enhancing sales and revenue.
Marketer accepts a 2% conversion rate as ‘good’, ignoring the effect on the 98% who do not convert. The customer is one of hundreds of thousands of targets, and is bombarded with irrelevant marketing. The Hybris Marketing suite enables real-time contextual marketing. Engage customers, delight them, and cultivate brand relationships by marketing to an audience of one.
Advanced digital marketing for Retail for Omnichannel businessesChakrapani Anumula
Advanced digital marketing for Retail for Omnichannel businesses By Dyvik Chenna - Product Marketing Manager (Head) at Clevert
6th Annual Digital Marketing Summit 16th December , 2018. Conducted by iDoneSEO
An Introduction to Axis Business InsightCosine Group
Axis is the Business Insights consultancy division of the Cosine Group, a unique group of brand activation agencies owned by Omnicom that deliver connected consumer experiences from Insight to Implementation.
In a data rich, low growth world, commercial leaders are increasingly prioritising insight to influence their strategic direction. Axis helps commercial leaders maximise ROI by sourcing the right data and then applying industry leading expertise to produce highly actionable insights.
CRM and Marketing Strategy
CRM Marketing initiatives
Sales Force Automation
Campaign Management, Call Centers
Practice of CRM: CRM in Consumer Markets
CRM in Services Sector, CRM in Mass Markets
CRM in Manufacturing Sector
Customer Relationship Management Unit-4 IMBA Osmania University
The most recent product in development at Alliance Sales and Marketing Solutions is scheduled for release later this year. Alliance iTeam is a cloud solution designed specifically for the sales and marketing businesses of the timeshare industry.
The idea was conceived by Heather Guffin and is far beyond any application available in the market for timeshare businesses today, it represents a highly compatible, multi-functional solution that addresses all the major sales and marketing components of a timeshare enterprise. It is the perfect cost effective, high performance solution to quickly streamline your business, increase efficiency and grow revenue.
Help drive business growth and long-term sustainability and infrastructure through:
Connecting the dots between product, sales, marketing, and technology
Defining a strategic product-market fit and go-to-market strategy
Strategic sales enablement
Deploy and maximize use of technology and marketing automation
To increase the website conversion rates a marketer would require a robust, simple, & scalable platform. Here, Sitecore is an excellent web content management tool and also a dynamic marketing tool for marketers.
https://www.raybiztech.com/blog/sitecore/improving-website-conversion-rate-through-sitecore
Similar to How LIVE MARKETING Helps Car Dealer (20)
Fleet management these days is next to impossible without connected vehicle solutions. Why? Well, fleet trackers and accompanying connected vehicle management solutions tend to offer quite a few hard-to-ignore benefits to fleet managers and businesses alike. Let’s check them out!
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
Your VW's camshaft position sensor is crucial for engine performance. Signs of failure include engine misfires, difficulty starting, stalling at low speeds, reduced fuel efficiency, and the check engine light. Prompt inspection and replacement can prevent further damage and keep your VW running smoothly.
What Could Cause The Headlights On Your Porsche 911 To Stop WorkingLancer Service
Discover why your Porsche 911 headlights might flicker out unexpectedly. From aging bulbs to electrical gremlins and moisture mishaps, we're delving into the reasons behind the blackout. Stay tuned to illuminate the road ahead and ensure your lights shine bright for safer journeys.
The Octavia range embodies the design trend of the Škoda brand: a fusion of
aesthetics, safety and practicality. Whether you see the car as a whole or step
closer and explore its unique features, the Octavia range radiates with the
harmony of functionality and emotion
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
Learn why monitoring your Mercedes' Exhaust Back Pressure (EBP) sensor is crucial. Understand its role in engine performance and emission reduction. Discover five warning signs of EBP sensor failure, from loss of power to increased emissions. Take action promptly to avoid costly repairs and maintain your Mercedes' reliability and efficiency.
What Are The Immediate Steps To Take When The VW Temperature Light Starts Fla...Import Motorworks
Learn how to respond when the red temperature light flashes in your VW with this presentation. From checking coolant levels to seeking professional help, follow these steps promptly to prevent engine damage and ensure safety on the road.
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
1. GENERATING MORE CUSTOMERS IN SERVICE AND SALES | WE ANALYZE, WE ENGAGE, YOU SELL, WE
PRESERVE!!
DMS INTELLIGENCE™ INTELLIGENT CUSTOMER ENGAGEMENT
MULTI-CHANNEL CAMPAIGNS THAT LOWER COST 50% AND DRIVE UP SALES 25%
2. CONSUMERS ARE CHANGING THE WAY THEY SHOP, BUY,
SERVICE !
Analyze
EngageSELL
Preserve Analyze
EngageSELL
Preserve
3. What we do ……Use the intelligence of online automotive shopping behavior and a
marketing engine to give insights to Increase Sales:
Promote 1:1
Enable cross channel
Marketing
Generate intelligent
Leads
Track , analyze,
monitor
4. LIVE MARKETING: THE ENGINE THAT KEEPS THE SALES WHEEL TURNING
LIVE
MARKETING
SALES
PRESERVE
INTELLIGENT DATA TO DELIVER
RELEVANT MESSAGES
BEHAVIOR
DMS
DATA
The engine connects existing consumer records from dealerships DMS, as well as intelligent online
shopper behavior data- builds profiles, markets a vehicle to those buyers and in turn creates
showroom activity to drive sales up!
5. HOW DOES IT WORK?
“Studies show, the more times your customer sees your relevant message, whether it be
through, Direct Mail, email, or phone call, THE CLOSER THEY ARE TO MAKING A DECISION
TO BUY FROM YOUR DEALERSHIP!”
MESSAGE
In Equity
Loyalty driver
Website Action
From the perimeters set in the sign-up stage, Automation is the word! The system sends messages
and campaigns monthly to In Equity customers, drives loyalty, and captures and builds profiles for
web visitors.
E
6. LIVE MARKETING INtelligence has cracked the code between your current customer, or future customer and
their buying behavior. No need to guess where they are in the buying phase or ownership cycle. We have
We have built a system that has Unique Identifiers, to advise your dealership of any behavior or shopping
shopping phase, and immediately deploy a campaign, a relevant message, to gain a sale or to keep loyalty.
7. LIVE Spend Sense matches your website visitors, and website activity to the sending site, such as Autotrader,
Cars.com, or other third party vendors, to help you determine if your ROI for each vendor is worth the cost.
8. The Intelligence product delivers shopper analytics Data, combined
with DMS, and observed behavior to identify live targets
LIVE MARKETING is the engine that finds the target and pulls the trigger,
deploying automated marketing to in market shoppers!
Analyze
Engage
SELL
Preserve
14. Example Dealer Stats ( sales )
Toyota, Hyundai, Ford, Subaru and Chevrolet
4 month campaign - sold 129, average of 32 per month.
4 month campaign – sold 165, average 41 units per month.
3 month campaign – sold 123, average 41 units per month
2 month campaign – 26 units so far ( problem with DMS data
)
15. LIVE MARKETING seeks to revolutionize the way car dealers market to consumers, delivering relevant
messages at a relevant moment! Therefore, eliminating waste, reducing cost and improving sales month
over month.
DMS Intelligence™ Intelligent customer Engagement
Common
Questions…
Doesn’t my CRM do this?
Your CRM, activates reports on a calendar cadence, LIVE MARKETING uses a
behavior cadence.
What about automated emails that CRM sends?
Normally, these emails do not spark a call to action, as an email customer receives
from a behavior target.
Can I continue to use my CRM as usual?
Yes, we suggest business as usual in your BDC, we take care of all the heavy lifting
and all the call to actions that stem from behavior or equity.