This document provides an overview of ADP Dealer Services' social media and reputation management solutions. ADP Dealer Services is a division of Automatic Data Processing (ADP) that provides dealer management systems and other applications to auto dealers. The document discusses the challenges of managing social media presence, and introduces ADP's complete social media management solution which includes dedicated social media professionals, community site development, content generation, and brand monitoring across hundreds of social networks. An example case study highlights the positive results, such as increased positive customer feedback and improved search engine results, achieved by one dealer group that implemented ADP's social media management services.
Social Media Marketing and Internet Reputation Management for Car DealersSocial Media Marketing
Social Media Marketing and Internet Reputation Management for Car Dealers...
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
How to Market to, Sell and Service the Connected Consumer and Grow Your Busin...asTech
The collision repair industry is experiencing rapid consolidation businesses that don't market to, connect with, sell and service the "connected consumer" with the right tools, technologies and techniques are going to struggle to survive.
In these slides, Frank Terlep, CEO and Lead Sherpa of Summit Marketing Sherpas provides detailed statistics as well as dozens of ideas, tools and technologies auto body shops can use to compete in a consolidation collision repair market.
Frank's slides cover the importance of Strategy, a company's web presence, SEO, email and text marketing, social media marketing, the importance of online reviews and reputation management, point of sale marketing technologies, customer relationship management and much more...
How to Market to, Sell and Service the Connected Consumer and Grow Your Busin...asTech
The version of How to Market to, Sell and Service Today's Connected Consumer was presented to the AKZO Acoat group at the Northeast Experts event on May 5, 2016.
Automechanika: How to Use Digital Marketing to Grow Your Business in a Consol...Summit eMarketing Sherpas
Now that almost 90% of consumers search online for local business, almost 70% use a smart phone, almost 75% participate in social media, over 90% check their email and text messages daily and 79% trust online reviews as much as personal recommendation, independent auto body and repair shops can use these tools to increase sales, customer counts and referrals.
Session participants were introduced to how a website, email, text messaging, social media and online reviews can help them grow their business in today’s competitive and consolidating market.
Social Media Marketing and Internet Reputation Management for Car DealersSocial Media Marketing
Social Media Marketing and Internet Reputation Management for Car Dealers...
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
How to Market to, Sell and Service the Connected Consumer and Grow Your Busin...asTech
The collision repair industry is experiencing rapid consolidation businesses that don't market to, connect with, sell and service the "connected consumer" with the right tools, technologies and techniques are going to struggle to survive.
In these slides, Frank Terlep, CEO and Lead Sherpa of Summit Marketing Sherpas provides detailed statistics as well as dozens of ideas, tools and technologies auto body shops can use to compete in a consolidation collision repair market.
Frank's slides cover the importance of Strategy, a company's web presence, SEO, email and text marketing, social media marketing, the importance of online reviews and reputation management, point of sale marketing technologies, customer relationship management and much more...
How to Market to, Sell and Service the Connected Consumer and Grow Your Busin...asTech
The version of How to Market to, Sell and Service Today's Connected Consumer was presented to the AKZO Acoat group at the Northeast Experts event on May 5, 2016.
Automechanika: How to Use Digital Marketing to Grow Your Business in a Consol...Summit eMarketing Sherpas
Now that almost 90% of consumers search online for local business, almost 70% use a smart phone, almost 75% participate in social media, over 90% check their email and text messages daily and 79% trust online reviews as much as personal recommendation, independent auto body and repair shops can use these tools to increase sales, customer counts and referrals.
Session participants were introduced to how a website, email, text messaging, social media and online reviews can help them grow their business in today’s competitive and consolidating market.
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate!
Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s, facilitated this session and helped attendees understand the tools, technologies and techniques today’s auto body and repair shops need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.
Analysis of case study Autobytel.com by Harvard Business School...
To get a copy of this report, share your views about the document with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new uploads don't forget to press the "FOLLOW" and "LIKE" button. You can also mail me at manigarg21@gmail.com
How trailblazers are reinventing
customer relationships from
point A to everywhere
No matter how much design changes, the basic elements of modern transportation have
remained the same for a century. But that’s all changing, fast. In a global marketplace, consumers
have more choices than ever before and the differences between models and manufacturers
is narrowing.
The real innovation in the industry is coming from the technology that’s transforming everything
from the shopping experience to what happens if you experience a breakdown. Global leaders
like Toyota are leveraging technology to engage their customers at every point along their journey.
At the same time, venerable brands like Triumph motorcycles are using apps to reinvent the rider
experience. Even the railroad train is streamlining service with apps that keep passengers moving
faster than ever. Read on to find out how far transportation has come in the Age of the Customer.
Women In Automotive 2016 - Dena Denman & Jessie HochhalterChristina Fowinkle
Digital Roadmap to Purchase - and the Changing Female Shopper
Consumer behavior has changed forever. Today's battle for hearts, minds and dollars is won (or lost) in micro-moments-intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey. It's no surprise that consumers turn to digital - especially mobile - as they shop for a car. We will weave in some data on the female shopper micro-moments.
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate!
Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s, facilitated this session and helped attendees understand the tools, technologies and techniques today’s auto body and repair shops need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.
Analysis of case study Autobytel.com by Harvard Business School...
To get a copy of this report, share your views about the document with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new uploads don't forget to press the "FOLLOW" and "LIKE" button. You can also mail me at manigarg21@gmail.com
How trailblazers are reinventing
customer relationships from
point A to everywhere
No matter how much design changes, the basic elements of modern transportation have
remained the same for a century. But that’s all changing, fast. In a global marketplace, consumers
have more choices than ever before and the differences between models and manufacturers
is narrowing.
The real innovation in the industry is coming from the technology that’s transforming everything
from the shopping experience to what happens if you experience a breakdown. Global leaders
like Toyota are leveraging technology to engage their customers at every point along their journey.
At the same time, venerable brands like Triumph motorcycles are using apps to reinvent the rider
experience. Even the railroad train is streamlining service with apps that keep passengers moving
faster than ever. Read on to find out how far transportation has come in the Age of the Customer.
Women In Automotive 2016 - Dena Denman & Jessie HochhalterChristina Fowinkle
Digital Roadmap to Purchase - and the Changing Female Shopper
Consumer behavior has changed forever. Today's battle for hearts, minds and dollars is won (or lost) in micro-moments-intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey. It's no surprise that consumers turn to digital - especially mobile - as they shop for a car. We will weave in some data on the female shopper micro-moments.
Automotive Digital Advertising for Car Dealers...
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
Over the last few years, automotive retail marketing has changed dramatically. Gone are the days when dealerships could limit advertising to the newspaper and get desirable results. Today’s marketing strategies are much more complex, involving traditional media, the Internet, email, and most recently, social media. Many dealerships are still shifting marketing budgets to digital channels, but more progressive dealerships have begun allocating their digital marketing budgets to social marketing.
Social Media for the Automotive Industry. A digital dealership initiative....
Over the last few years, automotive retail marketing has changed dramatically.
Gone are the days when dealerships could limit advertising to the newspaper and get desirable results. Today’s marketing strategies are much more complex, involving traditional media, the Internet, email, and most recently, social media.
Many dealerships are still shifting marketing budgets to digital channels, but more progressive dealerships have begun allocating their digital marketing budgets to social marketing.
Over the last few years, automotive retail marketing has changed dramatically.
Gone are the days when dealerships could limit advertising to the newspaper and get desirable results. Today’s marketing strategies are much more complex, involving traditional media, the Internet, email, and most recently, social media.
Many dealerships are still shifting marketing budgets to digital channels, but more progressive dealerships have begun allocating their digital marketing budgets to social marketing.
• As the captain, leading the whole team on designing an integrated social strategy plan for the direct marketing company, Valassis, to reach high value markets to increase social awareness.
• Used statistics resources like InfoUSA, and social analysis tools like Radian6, to determine the target markets and did the real-time social monitoring.
• Applied the Social IMC Marketing Strategy to create the empowering concept and total community concept for Valassis in the two target markets, passion market and trigger event market.
• Created the detailed marketing budgets and calculated the ROI for each market.
What the hell are my ads doing? A look into Multi-Touch Attribution - Present...Ian Cruickshank
Many dealers have heard that it’s important to have a good “digital advertising mix” in order to be the most successful. However, SEM, organic and direct sources seem to be consistently at the top of the list when they look at their Google Analytics conversion source reports.
If this is the case, then many dealers may be asking themselves “why do I need to have other marketing channels in my marketing mix?” and, more importantly, “what the hell are my other ads doing?”
Join this session to learn how your marketing mix works as a whole, how to measure its impact, and how to get digital multi-touch attribution without spending additional funds by using your existing Google Analytics.
Primary Learning Objectives:
* Learn how to get multi-touch attribution for FREE using your existing Google Analytics account.
* Learn how your digital advertising works together to help you convert.
* Finally find out what your other ads are doing.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
2. 2
About ADP
Automatic Data Processing, Inc. [NASDAQ: ADP]
Outsourced Human Resources, payroll, tax and benefits
administration
$9 billion in revenue
Over 585,000 clients
Fortune 300 company
One of Fortune’s “Most Admired”
1 of only 4 U.S. companies with AAA-ratings from
both Moody’s and Standard & Poor’s
ADP Dealer Services Division
Dealer management systems and layered applications
such as Digital Marketing, CRM, and IP Telephony
$1.25 billion (F*) in revenue
Over 30 years of experience
6,500 associates worldwide
2,000+ dedicated to client services and
support
*FY’10 Forecast
ADP Dealer Services
Corporate Headquarters
Hoffman Estates, IL
3. 3
ADP Dealer Services – Global Footprint
ADP Presence
Largest Global DMS Provider with nearly 27,000 clients in
over 90 countries
North America | Latin America | Europe | Asia | Africa | Australia / Oceania
4. 4
Truck (buses,
semi’s)
Agriculture and
Heavy
Equipment
Marine, RV
(mobile/trailer),
Motorcycle
North American Dealer Segments
Branded:
Branded:
Auto and Light
Truck
Construction Equipment, Farming/
Ag. Caterpillar, John Deere etc.
Currently Branded:
Currently Branded:
5. 5
Other Companies/Brands ADP-DS Markets
Front end Consultants 20 Groups, Stats
Open Dealer
Exchange:
Joint Venture with our
main DMS competitor,
Reynolds:
Branded: ODE
Digital
MotorWorks:
Provides data and
solutions to OEMs
and Third Parties.
Branded: DMi
Improve
Marketing
Effectivenes
s
Computer Vehicle
Registration:
Joint Venture with our
main DMS competitor,
Reynolds:
Branded: CVR
Improve
Marketing
Effectivenes
s
Dealer Office
Xpress:
Joint Venture with
ADP and Standard
Register.
(Laser, forms, tags
etc.)
Branded: DOX
6. 6
Guiding Principles
Help our clients sell vehicles, parts and
service profitably.
Help our clients sell vehicles,
parts and service profitably.
Bring our clients and their customers
together for life, wherever they are,
by delivering an exceptional experience
with a local touch.
Help our clients sell vehicles,
parts and service profitably.
Bring our clients and their customers
together for life, wherever they are,
by delivering an exceptional experience
with a local touch.
Innovative product, sales and service
leadership that allows us to deliver reliable,
easy-to-use, scalable solutions that transform
the way vehicles are marketed, sold and
serviced.
Help our clients sell vehicles,
parts and service profitably.
Bring our clients and their customers
together for life, wherever they are,
by delivering an exceptional experience
with a local touch.
Innovative product, sales and service
leadership that allows us to deliver
reliable, easy-to-use, scalable solutions
that transform the way vehicles are
marketed, sold and serviced.
Integrity in everything
Expertise
Unrelenting commitment to
client service excellence
Innovations that make a difference
Each person counts
Results-oriented
Social responsibility
Help our clients sell vehicles,
parts and service profitably.
Bring our clients and their customers
together for life, wherever they are,
by delivering an exceptional experience
with a local touch.
Innovative product, sales and service
leadership that allows us to deliver
reliable, easy-to-use, scalable solutions
that transform the way vehicles are
marketed, sold and serviced.
Integrity in everything
Expertise
Unrelenting commitment to
client service excellence
Innovations that make a difference
Each person counts
Results-oriented
Social responsibility
7. 7
Top Dealer Groups in North America
Source: Ward’s Dealer Business
ADP Dealer Services is contracted with 8 out of 10 of the top dealer
groups in the U.S. and is the sole source DMS provider for 7 of the top 10.
AutoNation, Inc.
Penske
CarMax
Sonic Automotive
Group 1 Automotive, Inc.
Van Tuyl
Hendrick
Asbury
Holman Enterprises
Larry H. Miller Group
8. 8
ADP Dealer Services – Breadth of Solutions
Focused on helping dealers and manufacturers use technology to increase
efficiency and driving results throughout every area of the dealership
Segments
Auto MarinePowerSportsHeavy Truck RV Heavy Equip Agriculture
Dealer
Mgmt
Systems
Digital
Marketing
incl Social
Media
Mobile
IP
Telephony
Networking
Business
Intelligence
Business
Process
Outsourcing
Key Solutions
9. 9
GENERATE
TRAFFIC
MANAGE
CUSTOMERS
TRANSACT
BUSINESS
YOU
DO IT
WE
HELP
Desking
Menu F&I
Credit
Digital Contracting
CRM
Campaigns BDCLead Mgmt
Vehicle Mgmt
Websites
Digital Marketing
Websites MarketingLead Mgmt
Hosted Phone
Dir MailDataFresh
Vehicle Online
Business Online
Finance Online Service Online
Quotes Online Trade Online
Managed
Campaigns
Loyalty
Solutions
Digital
Advertising
Call
Tracking
Virtual
Mktg
Rep
eNewsletter
Live Chat
Social Media / Rep Mgt
WE
DO IT
Sell Cars, Parts and Service Profitably – Front-End Solutions
10. 10
Sales Campaigns
Mobile Site
Service CampaignsFinance Campaigns SEM, SEO Social Media
Total Digital Solution
Attract
Digital Advertising
Display, Behavioral,
SEM, SEO
Convert
Website Solutions
Websites, Mobile Sites,
Call Tracking, Chat
Transact
Business Online
Vehicle, Quotes, Trade,
Finance, Service
Retain
Customer Loyalty
BuzzTrack, BuzzMail,
eNewsletter
Vehicle
Online
Finance
Online
Trade
Online
Quotes
Online
Service
Online
Websites
11. 11
Your brand is already out there
…whether or not you choose
to participate
IT’S HUGE
>> Over 400 million users on Facebook
…using it every day
INCREASINGLY DIVERSE
>> Mothers & English-speaking
Hispanic populations are
fast growing user segments
IT’S RELEVANT
>> Google indexes social content
Complements eMail & Search Marketing
IT’S WHERE BUYERS ARE
>> #1 site visited by auto buyers in July ‘09?
…was Facebook
SO…
WHAT’S
YOUR
STRATEGY?
Social Media / Reputation Management
12. 12
1) Lots of Sites Keeping up with all the Social Sites
Knowledge: New sites always pop up. How many should I use? Which ones?
Productivity: How do I effectively participate without affecting productivity?
2) Lots of Content Producing enough quality content in all of the Social Sites
Quality: Stale or irrelevant content turns off users. How do I get good content and control quality?
Productivity: How do I create good content regularly without an impact on employee productivity?
3) Two-Edged Sword Awareness and managing of negative commentary
Awareness: How will I know when negative content is posted?
Skill Set: What should I do when negative content appears?
The Challenges
Companies cite “Lack of Knowledgeable Staff” as #1 impediment to using Social Media more
effectively as part of their advertising mix Marketing Sherpa, Dec 2008
13. 13
Social is Different…
Social users turn away from a site in
droves if they perceive their just being
marketed to
Social users are looking for relevant
information and engagement
Simply putting inventory listings on
your social site page does little to truly
engage social users
…and it may turn them off entirely
There’s a whole universe of social
sites and more emerging all the time
…a single page is hardly enough
Comprehensive Social Media Strategy
14. 14
Social Media / Reputation Management
Complete Social Marketing Team
ADP Social Marketing Professional
Dedicated to your account
Social Marketing Representative (SoMAR)
SoMAR’s role:
AdjustPlan ReportExecute
SoMAR
15. 15
Social Marketing / Reputation Management
Complete Social Marketing Team
Professional Execution
Social Marketing skill set
Complete Social Marketing Team
AdjustPlan ReportExecute
SoMAR
Design Configuration SalesTraining
17. 17
Services Managed For You
Brand registration services
Managing social profiles
Brand monitoring
Social relevancy
monitoring
Reporting and alerts
multiple times per day
100s of social networks
Social Network Management
18. 18
Dealer Message – Dealer Control
Civic activities
Local interests
Vehicle discussions
Dealership happenings
RSS Feeds
Managed by ADP
OEMs
Enthusiast sites
Video / photo feeds
Positive UGC
Systemic process
Lots of positive UGC
Content analysis & syndication
Brand Monitoring
Over 200 Ancira Employees participate in community
Employee Participation
19. 19
DealerRater Certification
Encourage / solicit
consumer feedback at time
of delivery
Post positive reviews to
Dealer’s Community Site
Amplify the message by
publishing to all social sites
Any negative reviews send
alert to dealer and your
social media pro
10-day hold on posting
enabling dealer to engage
and rectify
BZ Social Media Pro
provides Brand Monitoring
service of dealer brand on
all social sites to raise
dealer awareness
Amplify The Positive – Consumer Feedback
20. 20
Birth of a Community
ADP Builds Ancira Auto Community Site
Dealer personnel set-up profiles
Get engaged
1
Case Study: Ancira Auto Group
Registration / Publication
Site Registered in 120 Social Venues
Will you be my Facebook friend?
2
Dealer Information
Ancira Crafts Their Message
3
Syndicated Content
Relevant Info From Other Sources
4
Local Interest
Highlight Ancira’s Civic Leadership
5
User Content
Fun Stuff For Customers
6
21. 21
Results Made Easy
SM
Case Study: Ancira Auto Group – Stellar Results
“I am absolutely blown away that you not only
responded… but that you use social media”
“I will be happy to explain to everyone the
fantastic service I received…”
Positive
customer
feedback
Search
Engine
Results
Brand Name Search Returns
10 pages of
Ancira content
Consumer
response
ancira dodge san antonio
Critical to the success of your Social Marketing strategy is the concept of a Community Site with a Hub & Spoke deployment. The key is to create a place where you can aggregate and consolidate UGC and then push and pull it across the web to…Social media sites like Facebook and,Video sites like YouTube and,News and Information sites like Forbes and,Survey sites like Survey Gizmo and,Reputation/Consumer advocate sites like DealeRater, andThe list goes on and on and on.The winning strategy here is to be everywhere at once with so much positive (and probably some negative) content, that you flood the digital world with your story.In this world, being Viral is a good thing!
Employee and supplier customer interaction is the Secret Sauce to improved CSI, public appreciation, attitude, processes, productivity, profitability for every department, external and internal communications. Your community site easily makes you the center hub for civic activities, local interests, vehicle discussions and dealership happens. While automatically creating and distributing User Generated Content throughout your massive Social Network.