This document discusses experimenting with different live text effects, fonts, colors, and backgrounds for a horror film production or trailer. The author tests various textures, colors, effects like apparition and wobble, and movement to see what looks eerie or ghost-like. They ultimately choose a red slot machine text over a moving brick wall background to symbolize luck and match the film's theme, and red decks of cards that flip over to reveal the text as one of the best effects that ties into the trailer.