Overview of the Live Case for this week at the Stockholm School of Economics Master in General Management Program. The students are working with the top management team of Eniro on three strategic challenges.

1. Live Case – Module 1
Master of General Management
Stockholm School of Economics
www.sse.edu
November 11-15, 2013

2. Aims and Objectives
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To develop student abilities to integrate theory with
practice
To integrate and apply knowledge from accounting, marketing,
managerial/organizational, and microeconomic perspectives to
a real business life situation
To explore the application of these theories to practice and the
limitations of doing so
To develop student leadership skills and attitudes
To develop an understanding of a real business organization
and some of the challenges faced by its management -­ in
collaboration with that management
To develop presentation skills through presenting analysis and
conclusions in a real business context -­ to managers
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3. Live Case Schedule: Nov 11-15
Monday
Tuesday
Morning
•Introduction to
•Student work
Live Case
time
•Presentation by
Execs of Company
and Challenges
(9:15-11:45)
Lunch
•Lunch Buffet
(11:45-12:45)
•Questions &
Answers to Execs
(12:45-13:15)
Afternoon
•
Wednesday
Thursday
•Student work
time
•Submit
questions to
Execs by 12:00
noon
•Student
work time
•Free
•Free
•Free
•Student work
time
•Student work
time
•Student
work time
Friday
•Presentations
to SSE Faculty
(8:30 to 11:30)
•Bus to
Company
(11:30)
•Lunch at
Company
(12:00-13:00)
•Company Tour
(13:00-14:00)
•Presentations
and Discussion
with Execs
(14:00-17:00)
•Bus to SSE
(17:15)
All activities to take place at SSE, except Friday afternoon when at Company

4. Group Assignment
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Your group will be assigned one Live Case Challenge presented on
Monday.
Conduct analyses for your Live Case Challenge using accounting,
marketing, microeconomics, and organization theory perspectives = four
separate analyses for your Challenge.
Integrate the “discipline specific” analyses into one meta-analysis, with clear
conclusions supported by analysis for your Challenge .. if possible.
Present analyses of your Challenge and the more theoretical/analytical parts
for Discipline Teachers (max 15 min) on Friday morning. Be prepared to
explain and defend your analyses.
Present (analysis and) conclusions for your Challenge (max 10 minutes) for
Live Case Company Managers on Friday afternoon. Be prepared to
elaborate, explain, and clarify.
Submit on Courseweb a 1200-2000 word memo with main arguments and
conclusions of your analysis, ensuring relevance for Live Case Company
Management by Friday, Nov 15, 8:30 am.
Submit on Courseweb your Challenge Presentation for Eniro by Friday, Nov4

5. What We Expect From You
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Listen carefully to the presentation of the Live Case Company and its
Challenges on Monday morning. Take notes and think about questions to
pose to Managers after lunch.
Do any kind of data collection you need. Use publicly available sources
and social media.
You are allowed to send one email/group with all questions to the Live
Case Contacts before 12:00 pm on Wednesday at the latest. Do not “hunt
down” Live Case Managers or other Live Case employees.
Develop and present theory-driven analyses with consistent conclusions.
Prepare an understandable, relevant - ‘professional’ - presentation and
written memo for Live Case Managers based on your theory driven
analysis. The more theoretical part need not be presented for the Live
Case Company.
You are responsible for running this project, not your teachers.
You are expected to work full time - but not 24h/day!
All students need to be in class for all Live Case sessions.
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6. Monday Schedule at SSE (Prelim)
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09:15-11:45
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Introduction by SSE Faculty
Live Case Presentation by Live Case Company Managers
11:45-12:45
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Lunch buffet
12:45-13:15
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Time for students to ask Live Case Managers questions
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7. Friday Morning Schedule (Prelim)
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8:30 – 11:30 Group presentations to SSE Faculty (15+5 min)
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08:30-08:40 Intro
08:40-09:00 Group 2
09:00-09:20 Group 3
09:20-09:40 Group 5
09:40-10:00 Break
10:00-10:20 Group 1
10:20-10:40 Group 4
10:40-11:00 Group 6
11:00-11:30 Preparation for Afternoon
11:30 – Transport to Live Case Company
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8. Friday Afternoon Schedule (Prelim)
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12:00 to 13:00 Lunch with Live Case Company
13:00 to 14:00 Tour at Live Case Company
14:00 to 17:00 Presentations (10+10min)
 14:00-14:20 Group 5
 14:20-14:40 Group 4
 14:40-15:00 Group 1
 15:00-15:20 Break
 15:20-15:40 Group 2
 15:40-16:00 Group 3
 16:00-16:20 Group 6
16:20-17:00 Wrap-up by SSE Faculty/Live Case Managers
17:15 Bus back to SSE
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9. Grading and Feedback
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“The Eniro Strategy Award” for best
presentation on Friday to be awarded by Eniro
Your group will be assigned one grade for the
Live Case for all courses
Equal to 5% for each of all four courses
Grade is based on 70% content and 30%
presentation skills
Instant qualitative feedback from teachers
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10. Assessment Criteria
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Professional Presentation
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SSE logo, title page, student names, introduction, layout, figures, tables, sources
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Well written and logical storyline
Any props/other media appropriate and integrated in presentations
Well-delivered presentation and strict adherence to time requirements
All sources documented in proper manner - see www.plagiarism.org for more information on how to cite
and document sources
Analysis and Understanding of Theoretical Concepts and Frameworks
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Memo: min 12 pt Times New Roman or equivalent, Presentation: Min 18 pt Times New Roman or equivalent on ppt slides and min 12 pt Times New Roman (or equivalent)
in notes
Understanding of relevant concepts from readings and class discussions, providing definitions when applicable
Ability to incorporate various concepts from four courses in an integrated, comprehensive approach
Analysis clearly related to assignment
Ability to critically conduct consistent and logical analysis - supporting assumptions with sound
argumentation/rationalization
Specific facts from case, external sources, readings, and/or from personal experience analyzed and used to support your
assertions and statements
Conclusions and Recommendations
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Sound and feasible conclusions and recommendations that flow from analysis
Assumptions used to reach conclusions and recommendations presented
Limitations that could impact conclusions and recommendations incorporated in presentation
Ability to answer relevant questions during oral presentations (again using all data you have presented from case study
and other sources)
Originality in your analysis, bringing fresh perspectives
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12. SSE MGM Live Case Contacts
Ciara Sutton
MGM Program Manager
ciara.sutton@hhs.se
Frida Pemer
Live Case Coach –
Organization
frida.pemer@hhs.se
Anja Hjelström
Live Case Coach –
Accounting
anja.hjelstrom@hhs.se
Viktoria Ginolin
MGM Administrative Manager
viktoria.ginolin@hhs.se
Anna Dreber Almenberg
Live Case Coach –
Microeconomics
anna.dreber@hhs.se
Robin Teigland
Live Case Coach - Marketing
robin.teigland@hhs.se
Stockholm School of Economics
08-736 9000
http://www.hhs.se/Education/MSc/MScGM