FILM 240 ASSIGNMENT

1. ADVERTISEMENT
BY LIU JUNJUN
Photo by: Thomas Edwards
& Celebrity endorsement

2. You can see ADVERTISEMENT
Everywhere! Everyday!
Photo by Gordon Wrigley

3. On TV
During a movie
By your messages and email
Roadside
Facebook & Ins
Photo by Gordon Wrigley

4. I opened my pantry and counted 214food Brand labels
Photo by Karen
I count 51 product labels within eyesight in medicine cabinet
47 other labels just standing in our bathroom while looking around

5. Most people are exposed to
around 4,000 to 10,000
advertisements each day.
Photo By Matt Squirrel

6. And there are also many
ADVERTISING STRATEGIES
Photo by Leo Reynolds

7. • The Emotion Sell
• The Sexual Sell
• Sell Experiences
• Fear Ads
• Humor
• Celebrity endorsement
Especially the “Celebrity endorsement ”
Photo by Petras Gagilsa

8. Up to 15% of all advertisements that run in
America feature a celebrity endorser.
Photo by DennisM2

9. the use of celebrities was at its highest in
Europe with a rate of almost 40% in 2013.
Photo By Magnus Halsnes

10. In 2013, the use of celebrities is still the highest in Japan
and Korea, where over 40 % of TV ads feature celebrities
Photo by Mike Fleming

11. The lowest in Ukraine, Sweden, and
Canada, where the proportion is under
5%.
Photo by Karen

12. The type of celebrity used varies
significantly by region
■ n Asia Pacific, around half of the ads featuring celebrities use film stars. This drops to
12 percent in Latin America.
■ The second most popular type of celebrity is TV presenters, this is 35 percentin
Latin America, but drops to 10 percent in Africa.
Photo by Mroach

13. ■ And in the U.S the split between local vs. international
celebrities is closer to 50:50Photo by Tyne& Wear Archievs

14. Five Advantages to Using Celebrities in
AdvertisingPhoto by: RooDY

15. 1.Influence Consumer Purchases
“If the product is good enough for her, it's
good enough for me.”
Photo by Allan Lorde

16. 2.Build brand equity
Prior to Michael Jordan, Nike primarily
sponsored tennis and track athletes. Nike
wanted expand into new markets. The Nike-
Jordan partnership has blossomed into its own
multibillion dollar subsidiary company, Air JordaPhoto by Bungo77

17. 3.Help people remember ads.
■ Celebrity endorsements can improve ad recall, according to
researchers Jagdish Agrawal and Wagner Kamakura.
Photo by Anders Sandberg

18. 4. Make people believe the product
contributes to superstar status.
Photo by Clive Darra

19. 5.Stand Out
■“celebrities may help advertising stand out
from the surrounding clutter” ---------Charles Atkin and
Martin Block
Photo by Clive Darra

20. Citations
■ Images: all photos are from Flicker, author’s names are listed in the order they appear in the
presentation.
■ Ron M (Sept 10, 2015) How Many Ads Do You See in One Day? Retrieved Oct 16, 2016, From
http://www.redcrowmarketing.com/2015/09/10/many-ads-see-one-day/
■ Ron M (Sept 10, 2015) How many ads so you see in one day? Retrieved Oct 16, 2016, From
http://www.redcrowmarketing.com/2015/09/10/many-ads-see-one-day/
■ Rick S (studio D) What are five advantages to using celebrities in advertising?Retrieved Oct 16,
2016, from http://smallbusiness.chron.com/five-advantages-using-celebrities-advertising-
34394.html
■ Goksel s (2014) Celebrity Endorsement: How it works when a celebrity fits the brand and
advertisement, retrieve Oct 16, 2016, from http://waset.org/publications/9997953/celebrity-
endorsement-how-it-works-when-a-celebrity-fits-the-brand-and-advertisement
■ FrogDog ( Feb 11, 2013) The advantages and disadvantages of celebrity endorsements retrieved
Oct 16, 2016, from http://frog-dog.com/the-advantages-and-disadvantages-of-celebrity-
endorsements/