The document outlines a proposal for a new fashion and lifestyle magazine called Litas targeted at females aged 16-25 in the North East of England. The magazine will include features on fashion, beauty, and DIY trends as well as celebrity profiles. It will be financed through advertising and sales of 5,500 copies per month at £2.50 each. Budget projections show total costs of £10,177 will be covered by estimated advertising revenue of £4,527 and sales revenue of £13,750, resulting in a net profit of £8,100.

1. Litas Magazine
By Scarlett Miller

2. My brief
“You have been commissioned by the northern
echo to produce a new magazine or newspaper
product. Your product could be in any style or
genre but it must be self financed through sales
or advertising. You must also product your
magazine for a specified audience segment
within 16-25 age group.”

3. How I intend to meet the brief
In order to meet the brief I ensured that I created a magazine idea
which;
Suited ABC1 in the North East
High quality magazine
Interest the target audience age of 16-25 and which is suitable
Twist and USP
Successful magazine which is self financed through advertising and
sales

4. Why Fashion/Women’s Lifestyle
Deep interest in fashion and styling, DIY culture
Including a women’s lifestyle aspect to the magazine therefore
making it a hybrid, to make it more unique and have a better USP
Read a lot of fashion and women’s lifestyle magazines therefore I
know what they include, so can bring fresh ideas to the market

5. My Aims
Create an inspirational fashion magazine for young budding fashion
lovers
Cover both designer and high street trends and items to ensure the
whole audience is catered for and feels comfortable reading the
magazine
Create a twist on the usual high fashion hybrid magazines
Emphasize the use and publicity of DIY Culture

6. USP & Gap in the Market
• DIY Culture
• Mix of high end and high st brands
• High fashion magazine for 16-25

7. Audience Profile
Mixture between Rahs and
Trendies
Aged between 16-25
90% female readership
ABC1 socioeconomic status
Well educated – in full time
job or education
On a mid range/high income.

8. Things to consider
Secondary audience will include readers of the Northern Echo,
parents, siblings and people in the fashion/beauty industry. In order
to keep the secondary target audience happy I must ensure;
No taboo language
No nudity
No inappropriate content
No false information

9. Briefing my idea
•
•
•
•
•
•
First mock up opening page better
Second mock up article page better
Merge together
Liked colour scheme
Looked young and fun
Liked mix of brands

10. How I can tailor to my audience
Have a balanced
image to text
ratio
Emotive
language
Use unique,
interesting
information
Mid range
price
Use young
models
Use handwritten
young styled
fonts
Create an
interesting,
bold layout
Use similar
techniques used
by well known
magazines

11. Things to consider
My 4 golden rules;
1 Gatherthe studio forms from locations before every photo- shoot
permission
outside of
2 Not use models under the age of 16 and gather consent forms from
all models
3 Not write any information that could offend others
4 Not use any false information from any source
Also be aware of the PCC

12. Genre Research
One main alternate colour
Handwritten fonts
Three colour scheme
Two colour scheme

13. Genre Research
Bold title, stands out
from background
Blocked text –
feature articles
Blocked
headlines
Thorough
colour scheme
Colour scheme changes per
issue
Three colour
scheme

14. Genre Research
Feature image on left page
Big drops caps
Large blocks of text - AB

15. Therefore
Strategies I will use;
• 3 colour scheme
• 3 different fonts to show importance
• Large drops cap
• Blocked text

16. Mock ups

17. 1
Mock ups

18. Mock Up 1 Feedback
POSITIVE FEEDBACK;
1. Image layout suits target
audience and attracts the eye
2. Pink accents work well and
make certain information
more eye catching
3. Countdown numbers on right
page are a good distraction
NEGATIVE FEEDBACK;
1.
2.
3.
Text and images are
scattered, makes it look
like a cheaper produced
magazine
Not lots of text, can be
classed as good or bad
Images on right page look
like they don’t belong there

19. 2
Mock ups

20. Mock up 2 Feedback
POSITIVE FEEDBACK;
1. Colour scheme works well
2. Left page looks professional,
interesting banner layout
3. Headers and sub headers on
right page look professional
and well thought
NEGATIVE FEEDBACK;
1. Images need fitting properly,
looks cheaper produced due
to the images
2. Right page looks like there is
missing information
3. Lack of images on right side

21. Name
LITAS
Good length, short and catchy, like Elle, Vogue and Look
Not described / unknown word, no real meaning, therefore isn't
linked to any particular style/genre
Looks like a high end fashion magazine name
Not an obvious name
Different

22. Product outline
•
•
•
•
•
16 pages
Monthly mag at £2.50
Three feature articles per issue
High fashion mag for 16-25
High end and high st pieces

23. Contents
Features;
Closet confidential
How to
Charity Shop Haul
Regulars;
Horoscope
Hair trends
Beauty trends
Key pieces

24. Fonts and Colours
Fonts;
Exmouth
Colours of autumn
Type writer
Wall flower
So lonely
Colours;

25. Article Details - Cover
Imagery; one main image, butterfly lighting, full body shot in a
studio, dressed to match the colour scheme and trends used in the
issue
Layout; simple, chic, high fashion look, blocked subtitles, one big
sell line at bottom of page in different font
Colours; black and white with a hint of orange and pink for
different sell lines
Fonts; bold, bright masthead. Blocked and typewriter text as sell
lines and small information. Handwritten as main sell line

26. Article Details - Contents
Imagery; images from the articles (no new photos)
Layout; two columns, title in blocked writing fitted around columns,
simple, chic
Colours; black, white, hints of orange and purple
Fonts; bold masthead, smaller typewriter font for body text, separate
font for page numbers

27. Article details – Article One
Closet confidential
Imagery; series of polaroid images on opening page, scattered images
on other pages
Layout; simple, chic, not too crammed and messy, one opening page,
rest body text with images placed
Colours; black and white with hints of orange
Fonts; bold masthead in handwritten font, colors of autumn for
quote inserts, typewriter for main body text

28. Article details – Article Two
How to
Imagery; step by step images for tutorials, lots of imagery
Layout; simple, not too busy, lots of images not much block text
Colours; purple, black white
Fonts; bold masthead, handwritten quote inserts, simple typewriter
font

29. Article details – Article Three
Charity shop haul
Imagery; street style images, a lot of imagery
Layout; simple, uncluttered, opening page simple intro, street style,
mini interviews
Colours; black white orange pink purples
Fonts; bold masthead, simple fonts with some handwritten

30. High range magazine strategy
Bold well known
title
One image used
Three
plain
different
style fonts
Feature sell line at
bottom of page in
big writing

31. Conclusions
• Printed in A4 size
• premium gloss 300gsm paper for the front cover with 4 pantone
colour printing
• contents on standard gloss 150gsm paper using 4 process colour
• perfect binding
• cost £2.50 per issue
• Printing 5500 copies
Distributor – Conde Nast – associates with vogue harpers bazaar etc.

32. Printing costs
TOTAL; £2022

33. Personnel Rates
Personnel
Rate per hour
Photographer
£20
Lighting assistant
£12
Makeup artist
£15
Hairdresser
£15
Stylist
£15
Journalist
£12
Sub editor
£12
Model
£20
Researcher
£10
TOTAL ; £1420

34. Equipment Rates
Equipment
Rates per hour
Studio space rental
£50
Flash lighting studio kit
£40
Camera
£25
QE indemnity insurance
£150 per day
Travel
£30
Photoshop
£150
Props
£-
TOTAL; £6735

35. Total expenditure
Costing's
Personnel
20%
Equipment
Printing
14%
66%
TOTAL; £10177

36. Advertising Rates
Expected Advertising Income;
£4527.72

37. Sales
•
•
•
•
•
•
5500 copies at £2.50 each
16 pages
Monthly printed
£2022 printing costs
£13,750 from sales
Leaving £11,728 profit from sales

38. Total profit
Figures
Total Expenditure
Advertising Income
Sales Income
36%
48%
16%
Total Net Profit - £8100.72

39. My brief
“You have been commissioned by the northern
echo to produce a new magazine or newspaper
product. Your product could be in any style or
genre but it must be self financed through sales
or advertising. You must also product your
magazine for a specified audience segment
within 16-25 age group.”

40. My Aims
Create an inspirational fashion magazine for young budding fashion
lovers
Cover both designer and high street trends and items to ensure the
whole audience is catered for and feels comfortable reading the
magazine
Create a twist on the usual high fashion hybrid magazines
Emphasize the use and publicity of DIY Culture

41. Thank you
Do you have any
questions?