Idenim is an ecommerce site that sells customized denim apparel. The founders wanted to create a site that allows customers to design their own unique styles or select from pre-made options. The site currently gets most of its traffic from direct visits but hopes to increase social media and referral traffic. Data shows the target audience is women aged 25-34, but the site needs more content and a better mobile experience. Going forward, Idenim will focus more on women's products and improve the site through tools like WordPress before deciding whether to continue operations.
Presentation about how we think Birchbox works. Based on research from:
www.birchbox.com
http://www.slideshare.net/Yelenastarikova/birchbox-the-future-business-model-of-ecommerce
https://prezi.com/frrbutgqnyab/birchbox/
Presentation about how we think Birchbox works. Based on research from:
www.birchbox.com
http://www.slideshare.net/Yelenastarikova/birchbox-the-future-business-model-of-ecommerce
https://prezi.com/frrbutgqnyab/birchbox/
Use Pinterest for your Retail business, it can generate direct sales. It is the fastest growing social media channel...don't be late....Contact me for a solution design.
FineDiningDay is India's exclusive Digital Marketing platform for Fine Dine Restaurants.
Exclusively for 5star and 4 star properties , this program is live in more than 9 cities like Delhi, Mumbai, Chennai etc with more than 65 brands like Hyatt, Westin, ITC Rajputana and many more.This platform provides a wide reach to HNI clients hence providing a great market reachability within the Target audience.For more visit www.finediningday.com
Facebook for business - Results from my first Facebook Ad CampaignNikhil Hirani
I recently completed a Digital Marketing workshop and this is the presentation for the Facebook page I handled for a month. Do take a look and give feedback.
National Comparative Audit of Lower Gastrointestinal Bleeding and the Use of ...Raimundas Lunevicius
This audit shows that there is no such thing as acute upper gastrointestinal (UGI) bleeding or acute lower gastrointestinal (LGI) bleeding. There is acute gastrointestinal (GI) bleeding, which predominantly is one of a few emergency gastroenterological conditions. In other words, a historic agreement between clinical directors to direct a patient presenting with hematemesis to gastroenterology ward & to direct another patient with PR bleed to Emergency General Surgery Ward is not quite logical, as PR bleeding is one of the signs of acute UGI as well as LGI bleeding.
The concentration of patients in one highly specialized unit for GI bleeding management WITHIN GASTROENTEROLOGY CENTRE is the second summary key point of this audit.
I do think that Gastroenterology Ward would be the best Ward to concentrate all patients presenting with signs of GI bleeding, for a mean patient presenting with this problem is:
(1) An elderly patient with significant comorbidities, often taking a so-called ‘blood thinner’ (aspirin, NSAIDs, and even steroids),
(2) Requiring limited volume blood transfusions - sometimes,
(3) Requiring radiological and endoscopic investigations within 24 hours / in a case of clinically significant bleeding,
(4) Not requiring urgent surgery in the absolute majority of the cases (5 emergency laparotomies in all four countries of the UK), and (5) Not having a clinical diagnosis on the day of discharge.
The RISE Framework: Using learning analytics for the continuous improvement o...Bob Bodily
We present the Resource Inspection, Selection, and Enhancement (RISE) framework, a learning analytics framework designed to enable teachers to engage in the continuous improvement process. This framework helps identify resources that should be evaluated by a teacher or an instructional designer.
Visit BobBodily.com for more information about my research.
Rotary vacuum pump oil SV-77, manufactured by Supervac Industries (India) is triple molecular distilled next-gen synthetic vacuum pump oil. This premium rotary pump oil delivers high ultimate vacuum very fast. SV-77 is a hardy rotary vacuum pump oil built to outgas corrosive gasses and high moisture without deteriorating itself. It doesn’t oxidize into tar or any gummy residue inside the pump. SV-77 is being shipped worldwide to numerous satisfied customers at a very competitive rate.
important methods employed in quality control of ayurvedic drugsDhanya Renjith
the different methods employed these days to test the quality of ayurvedic drugs is summarised in the presentation. the presentation aims to give an awareness about basic procedures in quality control of ayurvedic drugs.
In this presentation, we will explore the fundamentals of Building A Successful Legal Practice using Digital Marketing Strategies such as:
- Content Marketing
- Social Media Marketing
- Website
Use Pinterest for your Retail business, it can generate direct sales. It is the fastest growing social media channel...don't be late....Contact me for a solution design.
FineDiningDay is India's exclusive Digital Marketing platform for Fine Dine Restaurants.
Exclusively for 5star and 4 star properties , this program is live in more than 9 cities like Delhi, Mumbai, Chennai etc with more than 65 brands like Hyatt, Westin, ITC Rajputana and many more.This platform provides a wide reach to HNI clients hence providing a great market reachability within the Target audience.For more visit www.finediningday.com
Facebook for business - Results from my first Facebook Ad CampaignNikhil Hirani
I recently completed a Digital Marketing workshop and this is the presentation for the Facebook page I handled for a month. Do take a look and give feedback.
National Comparative Audit of Lower Gastrointestinal Bleeding and the Use of ...Raimundas Lunevicius
This audit shows that there is no such thing as acute upper gastrointestinal (UGI) bleeding or acute lower gastrointestinal (LGI) bleeding. There is acute gastrointestinal (GI) bleeding, which predominantly is one of a few emergency gastroenterological conditions. In other words, a historic agreement between clinical directors to direct a patient presenting with hematemesis to gastroenterology ward & to direct another patient with PR bleed to Emergency General Surgery Ward is not quite logical, as PR bleeding is one of the signs of acute UGI as well as LGI bleeding.
The concentration of patients in one highly specialized unit for GI bleeding management WITHIN GASTROENTEROLOGY CENTRE is the second summary key point of this audit.
I do think that Gastroenterology Ward would be the best Ward to concentrate all patients presenting with signs of GI bleeding, for a mean patient presenting with this problem is:
(1) An elderly patient with significant comorbidities, often taking a so-called ‘blood thinner’ (aspirin, NSAIDs, and even steroids),
(2) Requiring limited volume blood transfusions - sometimes,
(3) Requiring radiological and endoscopic investigations within 24 hours / in a case of clinically significant bleeding,
(4) Not requiring urgent surgery in the absolute majority of the cases (5 emergency laparotomies in all four countries of the UK), and (5) Not having a clinical diagnosis on the day of discharge.
The RISE Framework: Using learning analytics for the continuous improvement o...Bob Bodily
We present the Resource Inspection, Selection, and Enhancement (RISE) framework, a learning analytics framework designed to enable teachers to engage in the continuous improvement process. This framework helps identify resources that should be evaluated by a teacher or an instructional designer.
Visit BobBodily.com for more information about my research.
Rotary vacuum pump oil SV-77, manufactured by Supervac Industries (India) is triple molecular distilled next-gen synthetic vacuum pump oil. This premium rotary pump oil delivers high ultimate vacuum very fast. SV-77 is a hardy rotary vacuum pump oil built to outgas corrosive gasses and high moisture without deteriorating itself. It doesn’t oxidize into tar or any gummy residue inside the pump. SV-77 is being shipped worldwide to numerous satisfied customers at a very competitive rate.
important methods employed in quality control of ayurvedic drugsDhanya Renjith
the different methods employed these days to test the quality of ayurvedic drugs is summarised in the presentation. the presentation aims to give an awareness about basic procedures in quality control of ayurvedic drugs.
In this presentation, we will explore the fundamentals of Building A Successful Legal Practice using Digital Marketing Strategies such as:
- Content Marketing
- Social Media Marketing
- Website
As a consultant team, we aim to promote high quality vintage items for today’s value conscious shoppers through providing vintage items without the vintage cost. We also will increase brand recognition among online users by utilizing more social media outlets to offer a unique way to acquire specialized collectibles and vintage clothing.
A consistent message across platforms, especially your website and Facebook business page makes all the difference in reaching potential and returning clients. There is value in creating an online strategy to accurately reflect the experience which you offer customers in your brick & mortar store. Platforms such as Google Business and other social channels will also be discussed.
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
It’s your job to create and sustain positive awareness for your brand throughout the long buyer’s journey and beyond. We can help.
You're invited to join special guest speaker Adrianne Psarras, Communications Manager at Seed Equity Ventures, and LinkedIn's own Andrew Kaplan as they demonstrate how to get—and keep—your brand in front of the professionals that matter most to your business. They will cover how to:
- Get in front of the right people early and often
- Reach and influence business professionals in the right context
- Educate your audience with the relevant content they crave
- Use awareness and engagement to drive bottom-funnel conversions
- Measure the impact of your branding efforts every step of the way
Understanding Your Audience by Mike Hagley - Vivid Sydney 2015 #VividideasFresh Egg UK
Fresh Egg's Technical SEO director, Mike Hagley, delivered a talk as part of the Vivid Sydney 2015 event.
Mike’s presentation equipped the audience with the tools and techniques to figure out what their audiences are interested in, what their motivations to buy are, what devices they use, and more. He covered:
• How to identify your customer and audience groups
• What your customer and audience groups search for at different stages of their buying journey and why
• Where and how they search – Which digital marketplaces, social platforms and devices do they use?
This is a short profile showcasing our approach to Content & Digital Marketing in Kenya. These slides also include case studies from previous employment and currently. We love digital, we live for epic native content.
The presentation describes how we helped Kart & Kriss, a fashion label from the house of Vintage Clothing Works to increase their brand awareness and visibility and also generate higher percentage of sales enquiries through our social media marketing efforts.
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
As a brand marketer today, you’ve never had greater responsibility or a more measurable impact on your company’s bottom line. The good news is you’ve also never had access to better tools or more precise data to help you succeed.
2. Agenda
• Company overview
• The story of Idenim website
• Deliverables
• Website analysis
• Target audience
• Traffic analysis
• Learned from project
• Ways to improve digital marketing efforts
• Future and conclusion
2
3. Company overview
At the beginning of this project, one of the girls suggested that we should create a
ecommerce site that can promote “unique apparels”. Because high quality and
trendy clothings are never resistible.
After research and discussion, we agree that “customized denim products”
should be our goal.
Why “denim”?
Denim has more than 100 years’ history and it never dies. Denim is always the
signature of fashion.
Thus, Idenim is born.
3
4. The story of Idenim.webs.com
Our site is to help customers select their own desirable style or to create their own customized denim apparels.
Idenim has partnership with two denim manufactures in China, one in Taiwan and one in New York. Our
product skus are mainly from our manufactures.
4
5. The story of Idenim.webs.com
Why customization?
Idenim believes that every single person deserves the
opportunity to wear his or her own style.
Our customers should be confident to wear what they like
instead of being worried of wearing something “too tight” “too
fashionate” or “too fat” etc.
Idenim has strong faith in helping everyone to dress decently.
We not only here to promote denim products, but also to share
our advice on fashion trend.
5
8. Our target audience
• Demographic: Both men and women aged 25 – 34, with HHI 75K+
• Behavioral:
○ get used to purchasing clothing online
○ subscribe of fashion magazines
○ heavy-users of social media platforms
○ don’t want to buy mass-market jeans items
○ use clothing as a self-expression making fashionable pieces personal
8
9. Audience Target/Reach --- United States
Demographics information about our visitors:
● Our website visitors perfectly matched our target audience: Men and women aged 25 - 34
○ 75% were between the ages of 25-34
○ 63% of visitors were female
○ 37% of visitors were male
9
10. Audience Target/Reach --- Worldwide
Visits by country
● We gained traffic from more than 10
countries worldwide
● Highest traffic from United States,
accounts for 46.89% of total sessions
● Followed by Russia, Canada, China,
Germany, Australia, and Brazil.
10
11. Audience Target/Reach --- United States
Visits in United States
● Our website touched +20 states in
United States
● Highest traffic from New
York(57.34% of total sessions),
because we’re a New York based
local business
● Followed by New Jersey, Virginia,
Florida, Massachusetts, and
Michigan.
11
13. Traffic channels
• 47% of traffic is from direct source
• 10% of traffic is from social media traffic (mainly from Facebook)
• Traffic from organic search is very low
Channels
13
15. Audience Overview
• A nice amount of time spent by each visitor and the average user viewed more than
one page of the site.
• 37% of visitors are returning visitors.
• Returning visitors viewed more pages and have lower bounce rate.
15
16. Device type
• Only 15% of traffic are from mobile, and the amount of time spent is low, bounce
rate is high
• The mobile interface is sleek and clean, it’s difficult for visitors to navigate the
website on cellphone
16
17. Learned from Project/key takeaways
• Top Priority - Content is king
• Visitors traffic took hikes when contents were updated
• Secondly - Coherence: E-Commerce/Social Media
• Higher traffic when contents are consistent on e-commerce site & social media site
• Also - Timely Adjusted Target Customer Profile & Contents Management
Strategy
• Originally targeting both Males & Females
• over 50% female visitors during monitoring
• Re-focused on female segmentation - contents featuring more female products
• Result after re-focus: 63% female visitors
• Lastly - Further monetary investments
http://www.business2community.com/marketing/social-combined-ecommerce-empowers-smaller-brands-compete-globally-0823636#XtRFsDbPvhgdKqTG.97
17
18. Ways to improve marketing
• Select a website builder with better integration of content and e-commerce
(WordPress and WooCommerce)
• Add more content on our website to reduce bounce rate
• Paid search ad campaign
• Improve the interface and navigation of mobile and website
18
19. Ways to improve marketing - more
• Email marketing
• Register to receive emails tab on website (linked to a CRM system)
- Updates: new Items/latest trends
- Promotions: sales/discounts
• Better alignment of contents across platforms
• Utilize new social e-commerce platforms (such as Fancy.com, Etsy.com, etc.)
• Collaborate with cashback websites (such as Ebates, shopzilla, etc.)
19
20. Future & Conclusion
1. Base on the current data, Idenim website should consider closing down due
to low traffic.
2. To continue, Idenim must improve website (features, contents and
functions) and increase its exposure and awareness.
3. Direct source is the main source of our traffic, but in reality, referrals and
social media would play a more significant role.
4. Idenim needs to re-design its segment. Instead of having equal amount of
male and female products, Idenim needs to focus more on female
customers.
5. Demographic is important when deciding products to sell.
20
47% of traffic is from direct source because we share our website in our network (WOM)
10% of social media traffic is from facebook due to the effort we made on FB
traffic from organic search is very low, which means we didn’t do well on SEO
Nice percentage of returning visitors
the average user viewed more than one page of the site, but the amount of time spent by each visitor is low. Probably because we don’t actually sell products.
Returning users view 7 pages compared to new users view only 2 pages. The bounce rate of returning users is 61%, compared to new users is 78%. Returning users spent 3 mins on our site longer than the amount of time new users spent.
Webs.com’s premium package, which we later in the project adapted in attempt to loosen some of the regulations, does offer easy mobile site conversion. The mobile interface is sleek and direct, but navigation to other pages became difficult to spot.
social combined with e-commerce http://www.business2community.com/marketing/social-combined-ecommerce-empowers-smaller-brands-compete-globally-0823636#XtRFsDbPvhgdKqTG.97