The document provides a comprehensive guide on writing effective real estate ads that capture attention and drive action. It emphasizes the importance of compelling headlines, clear benefits, and strong calls to action, with examples focusing on buying and selling houses. The guide also includes tips for geographic targeting and utilizing various platforms for advertisement distribution.

1. How to Write
Great Real Estate Ads
with Richard Roop & Keith Young

2. Creating Great Ads - Agenda
Headlines
Benefits and features
Calls to action
For buying houses
For selling houses

3. Keys to any ad
Compelling headline
Features and benefits
Clear call to action
Geographic targeting
Photos or images
Purpose

4. Purpose of Headline
Grab attention
Indentify audience
Statement of benefit - SOB
Unique selling proposition - USP
“The ad for the ad”

5. Headlines to buy
Get an offer on your home!
Let us make you an offer!
Looking to sell a house?
Own a home for sale?
Own a house for sale?
Own a property for sale?
Sell your home top dollar

6. Headlines to buy
Sell your home, fast cash…
Selling your home soon?
Selling your house soon?
We buy houses fast
We buy houses quick, easy
We buy houses, fast cash
We buy houses, top dollar

7. Benefits
Sell your home
Fast cash
Great price
Top dollar
As is

8. Benefits
No fees or commissions
Close on date of your choice
Fast
Quick
Easy

9. Ads to buy
We buy houses fast
Sell your home as is for top price,
close on the date of your choice!
Selling your home soon?
We buy houses "as is" quickly and
easily at a great price. No fees!
Looking to sell a house?
We buy real estate for top dollar
quickly, easily without commissions

10. Ads to buy
Own a home for sale?
We buy houses "as is" quickly and
easily at a great price. No fees!
Own a home for sale?
We buy houses. Quick, easy and at a
great price... with no commissions!
Looking to sell a house?
FREE report reveals "9 Ways to
Sell Your House for Top Dollar"

11. Ads to buy
Selling your home soon?
FREE report reveals "9 Ways to
Sell Your House for Top Dollar"
Own a home for sale?
FREE report reveals "9 Ways to
Sell Your House for Top Dollar"
Get an offer on your home
We buy houses "as is" quickly and
easily at a great price. No fees!

12. Ads to buy
Get an offer on your home
We buy real estate for top dollar
quickly, easily without commissions
Get an offer on your home
We buy homes for top dollar and can
offer you a FREE home value report
Let us make you an offer
We buy houses for top dollar. Learn
what we can pay you before listing

13. Ads to buy
Sell your home, fast cash
We buy houses "as is" quickly and
easily at a great price. No fees!
Sell your home, fast cash
We buy real estate for top dollar
quickly, easily without commissions
Sell your home, fast cash
We buy houses for top dollar. Learn
what we can pay you before listing

14. Call to action
www.myrealestatesellsite.com
Visit www.myrealestatesellsite.com
Visit www.myrealestatesellsite.com to learn more
Call 719-555-1000 or visit
www.myrealestatesellsite.com to learn more
Call 719-555-1000
Call 719-555-1000 to learn more
Call Pat at 719-555-1000
Call Pat at 719-555-1000 to learn more

15. Keys to your ads
Headline
Top benefit
Target audience
Benefits
Top benefits
Call to action
Call or click or both

16. Keys to your ads
Geographic targeting
Photos or images
Grab attention
Highlight benefit
Target audience
Purpose
Call or click or both

17. Headlines (and benefits) to sell
100% rent credit
2 Months Free Rent
Buy this home no money down
Buy this home without bank
qualifying
Buy this home without large down
payment

18. Headlines to sell
Fixer upper
Fixer upper: Owner can finance or
rent to own
Fixer upper: Valued at $___. Make
offer as is
Fixer upper: Valued at $___. Will
take $____
Flexible owner financing

19. Headlines to sell
For sale for what’s owed
Foreclosure
Foreclosure pending
Foreclosure stopped
Free equity

20. Headlines to sell
Great rental house
Handyman special
Home for auction
Lease option
Lease with option to buy
Lender repo

21. Headlines to sell
Move in now, close later
Must sell
No bank needed
No bank qualifying owner
financing
No money down

22. Headlines to sell
Owner can finance
Owner can help finance
Owner can help finance down
payment and closing costs
Owner financing
Pre-Foreclosure

23. Headlines to sell
Rent to own
Seller can finance
Steal my house
Take over these payments
Trustee Sale
Why rent? Buy this home for just
You can own this home

24. Features & Benefits
Pets OK
Horses OK
Down payment assistance
Flexible terms
Free utilities for a year
Free cable and internet for a year

25. Features & Benefits
Free set of new appliances
Incredible views
Easy access
Great location
New carpet/paint
(Square footage) if a benefit
(Lot size) if a benefit

26. Call to action
Call (hotline) or (sellsite)
Call Pat (phone)
To see call
For lockbox code
For personal assistance
For details
To learn more
For more info
View more at (sellsite)
Visit (sellsite)
Drive by (address)
Pull flyer at (address)

27. Examples
OWN A HOME for $79,500: Owner can finance, no bank
qualifying needed. Nice 2BR/2BA Woodland Park mobile
home. Flexible down/monthly or rent-to-own. Pets OK.
Call Pat 719-555-1000 or visit www.YourSellinSite.com
OWNER CAN FINANCE or Rent-to-Own: Spacious
mountain home, expansive views. 3BR/2BA, 2 acres,
Florissant. $159,500. Call Pat 719-555-1000 or visit
www.YourSellinSite.com
40 ACRE “FOREST ISLAND” with remodeled
3BR/2BA/2CAR home above Manitou Lake, Woodland
Park. Owner can help finance down payment. Rare find.
Pikes Peak views, no neighbors. $529,500. Call Pat 719-
555-1000 or visit www.YourSellinSite.com

28. Examples
OWNER CAN FINANCE or Rent-to-Own: Nice 2BD/2BA
townhome, views, Westside. $109,000. Call Pat 719-
555-1000 or visit www.YourSellinSite.com
FIXER UPPER – WOODLAND PARK: Owner can finance.
Trade remodeling for down payment. $197,500
completely fixed up or make offer as is. 3BR/2BA,2CAR,
unfinished basement. Call Pat 719-555-1000 or visit
www.YourSellinSite.com
FLEXIBLE SELLER FINANCING: Lovely hilltop mountain
home, awesome views, Florissant. Spacious 4BR/2BA, 2
acres. $187,000. Call Pat 719-555-1000 OWNER CAN
FINANCE or Rent-to-Own: 3 bedroom home, S. Academy.
$137,000. Flexible down payment. Pets OK. Call Pat
719-555-1000 or visit www.YourSellinSite.com

29. Examples – Build buyer list
BUY A HOME without bank qualifying or large down
payment. Learn more now or view homes at
www.YourSellinSite.com
FLEXIBLE OWNER FINANCING or rent-to-own. 5 nice
hms to choose from. Down pmt assistance program. Call
Pat 719-555-1000 or visit www.YourSellinSite.com
RENT-TO-OWN and no bank qualifying owner financing.
Several homes to choose from. 100% rent credit. Call
Pat 719-555-1000 or www.YourSellinSite.com
LEASE NOW W/OPTION TO BUY: Several homes to
choose from. 2 months free rent. Pets OK. Flexible dwn
pmt. Call Pat 719-555-1000

30. Real Estate
Investing System
Session 9
10 Steps to
Marketing Your
Houses

31. 3) Choose a USP
Fixer upper, owner can finance
Owner can finance or rent to own
Fixer upper, trade work for down
100% rent credit
No money down
Like new, newly remodeled
Great income, owner can finance

32. Offering flexible terms
Owner financing
Rent to own or lease option
Trade for down
Sweat equity
Real estate equity
Anything you want
Rent credit
Down payment assistance
Credit repair assistance

33. Offering unique benefits
Move in now, close later
Pets OK, Remodeling OK
Sweat equity or trade
Time to
Sell a house
Clean up your credit
Get more time on a job
Prove your self-employment income
Pay off debts

34. 9) Run ads
Real Estate Classifieds
Weekly and monthly papers
Small circulation daily papers
CraigsList.com, etc.
Continuous ads
“3 nice homes for sale with flexible owner
financing. Call or visit online for list.”
Newsletters
Check the ads

35. Real Estate
Investing System
NEWEST audio and video
collection with all of Roop’s best
marketing tools and templates!
Learn all what’s included at:
www.RichardRoop.com/smsrei
Call Deena at
1-800-557- 3171 Ext 109
for best current offer!
Email: deena@RichardRoop.com

36. www.RichardRoop.com
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1-800-557-3171 Ext. 109

37. How to Write
Great Real Estate Ads
with Richard Roop & Keith Young