Lisa D. Thomas is a marketing communications director with over 20 years of experience leading creative and technical teams to develop integrated marketing solutions. She is currently the Director of Marketing and Education at the American Institute of Architects, where she oversees new product launches, convention marketing, advertising, and product education. Previously she was the Director of Web Portfolio Management at AIA and a Senior Staff Consultant at Verizon Communications, where she managed multimedia projects and received several design awards. She holds an MBA in Marketing and Statistics and a BA in English and Technical Writing.

1. Lisa D. Thomas
3100 Starner Court
Kensington, MD 20895
(703) 216-5416
Lisa.D.Thomsa@Verizon.net
Twitter: @LisaThomas150
LinkedIn: lisa-thomas
Marketing communications director skilled in leading creative and technical teams to develop and implement broad-
based, quantifiable traditional and digital solutions
Highly adaptable, with 20+ years of experience delivering integrated marketing to internal and external audiences
Experience in both for-profit and non-profit environments
Customer-focused with excellent communication skills, and ability to build successful relationships with colleagues
across disciplines and at all levels
PROFESSIONAL EXPERIENCE
The American
Institute of
Architects
Washington, DC
Professional
membership
association for
licensed architects
Director, Marketing and Education (Nov. 2014 – present)
 New Product Launch Marketing: Plan and execute video, online, email, and offline marketing
content. Secure PR opportunities. Project manage new product marketing launch in conjunction
with ecommerce technical team.
 Convention Presence: Publicize AIA Contract Documents at annual National Convention. Create
press kits, secure interviews, create giveaways, and collateral. Plan and execute on all booth
creative and logistics. Create all post-event communications, and track sales, sales leads, and
promotion effectiveness.
 Advertising: Plan and execute on Contract Documents’ monthly print and web ad buys. Determine
offers, headlines, CTAs. Place editorial. Oversee artwork development and deliver publication
materials.
 Product Education: Create marketing, registration, and tracking materials for existing customer and
other education offerings.
Director, Web Portfolio Management (Apr. 2010 – Nov. 2014)
 AIA Virtual Conventions: Developed and executed on project plans for marketing the Simulcast
product for Virtual Convention. 2013 revenues increased 230% over previous year. 2012 Virtual
Convention resulted in non-dues revenue of $35,000.
 AIA’s Component and Employee Extranets: Developed and executed on project plans to assure that
branding, functionality, access permissions, etc. occurred smoothly, on time, and to specifications
for a new Component extranet and a user-friendly, high-use replacement for employees’ AIA Insider
intranet.
 Web Advertising Expansion and Implementation: Spearheaded initiative to expand web advertising
offerings into new channels. Results: 14 new ad spaces with revenue potential of $420,000 in year
one. Responsible for inventory management, ad serving, and visitation tracking for AIA.org web ads
and e-newsletter.
 Market Analysis: Produced market overview of non-dues potential for an AIA offering of ARE prep
courses and others. First partner agreement based on plan recommendations expected soon.

2. Verizon
Communications
Arlington, VA
Global Telecom
Corporation
Sr. Staff Consultant, Verizon MultiMedia (Feb. 1994 – Apr. 2010)
 Department manager for up to 55 contract professionals, handling all financial, staffing,
legal, bidding, and other corporate activities of this $1 million budget entity.
 Primary client contact coordinating work of artists, designers, video and multimedia
producers, external vendors, software developers, and network engineers for web and
multimedia projects.
 Awards and Recognition
Graphic Design USA 2006, two category awards for excellence in Graphic Design: Verizon
2005 Corporate Responsibility Report print publication
The Communicator Awards 2005, Print Media: 2004 Corporate Responsibility Report print
publication
American Design Awards 2005, Winter Semi-Annual Design Contest, Verizon 2004
Corporate Responsibility Report print publication, 2nd
place Annual Report Design
Graphic Design USA 2005, Verizon 2004 Corporate Responsibility poster
2005 Verizon Excellence Award Nominee for Corporate Responsibility Report and web site
American Marketing Association President’s Award for Outstanding Contribution, 1991-92
EDUCATION AND ADDITIONAL QUALIFICATIONS
University of
Maryland
College Park, MD
Master’s Degree of Business Administration
Marketing and Statistics
May, 1987
The Pennsylvania
State University
State College, PA
Bachelor of Arts Degree
English and Technical Writing
March, 1982
Association of
National
Advertisers
Certification. The ANA/CME accreditation program recognizes best-practice expertise in
marketing management solutions and techniques. Completed September 2006.
Proficient with Marketo, Lyris ListManager, DreamWeaver, DoubleClick for Publishers, Stellent CMS, Microsoft Office,
including MS Project. Familiar with web site refresh and integration requirements.