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Deepali	
  Mistry	
  	
  
Mobile	
  +	
  91	
  98331	
  51933	
  
E-­‐Mail:	
  deepali.panchal@gmail.com	
  
	
  
	
  
Self-­‐motivated	
  and	
  goal-­‐oriented	
  young	
  creative	
  professional	
  with	
  over	
  11	
  years	
  of	
  
experience	
  in	
  computing	
  and	
  corporate	
  communication	
  and	
  marketing,	
  I	
  have	
  
experience	
  in	
  Interacting	
  with	
  clients	
  and	
  team.	
  	
  
Getting	
  all	
  the	
  execution	
  done	
  on	
  time..	
  	
  
	
  
AN	
  OVERVIEW	
  
	
  
Key	
  Skills	
  
• Knowledge	
  Of	
  Adobe	
  Packages,	
  Macromedia	
  Packages,	
  2D	
  &	
  3D	
  Software	
  On	
  PC	
  
Platform,	
  Java	
  script,	
  HTML,	
  CSS,	
  Microsoft	
  	
  
• Good	
  Designing	
  Skills	
  	
  	
  
• Good	
  Learning	
  Ability	
  &	
  creative	
  
	
  
CAREER	
  CONTOUR	
  
	
  
Founder	
  and	
  Creative	
  Director	
  at	
  Innovvez	
  Multimedia	
  From	
  2011	
  till	
  present	
  
	
  
• To	
  implement	
  strategies,	
  policies	
  and	
  procedures	
  for	
  marketing	
  &	
  
communications	
  activities	
  within	
  agreed	
  timeline	
  for	
  the	
  Company	
  and	
  its	
  
portfolio.	
  
• Managing	
  external	
  communications	
  via	
  website/content,	
  print	
  collateral	
  and	
  
public	
  relations/media	
  relation’s	
  activities,	
  ATL	
  and	
  BTL	
  activities.	
  Plan	
  and	
  
execute	
  in	
  all	
  web,	
  marketing	
  database,	
  email,	
  social	
  media	
  and	
  display	
  
advertising	
  campaign	
  
• To	
  ensure	
  all	
  marketing	
  collateral	
  is	
  professionally	
  produced,	
  of	
  the	
  highest	
  
quality	
  and	
  corporate	
  guidelines.	
  	
  
• To	
  setout,	
  monitor	
  and	
  adhere	
  to	
  Marketing	
  Budget	
  i.e.	
  to	
  keep	
  track	
  on	
  
schedules	
  and	
  media	
  plans.	
  
• Design	
  and	
  develop	
  concepts	
  and	
  ideas,	
  which	
  meet	
  clients	
  brief,	
  meet	
  client-­‐
branding	
  standards	
  and	
  are	
  of	
  a	
  consistently	
  high	
  standard.	
  	
  
• 	
  Explain	
  supporting	
  rationale	
  for	
  all	
  work.	
  	
  
• 	
  Coordinate	
  with	
  clients	
  and	
  internal	
  teams	
  when	
  appropriate	
  in	
  order	
  to	
  raise	
  
the	
  agency’s	
  creative	
  offering.	
  	
  
• Work	
  across	
  all	
  agency	
  teams	
  as	
  appropriate	
  to	
  projects.	
  	
  
• Work	
  with	
  the	
  Client	
  Servicing	
  and	
  Planning	
  teams	
  regarding	
  marketing	
  and	
  
creative	
  strategies	
  for	
  brand	
  concepts	
  
	
  
• Managing	
  different	
  vendors.	
  
• To	
  guide	
  the	
  graphic	
  designer	
  in	
  developing	
  advertising	
  and	
  sales	
  promotion	
  
designs	
  and	
  ensure	
  timely	
  execution	
  
• Worked	
  on	
  projects	
  for	
  various	
  clients	
  including:	
  UBM,	
  DHFL,	
  Grandeur	
  
Interiors,	
  Promart,	
  Confusion	
  Fashion	
  accessories,	
  King	
  Computers,	
  Dente	
  	
  
	
  
	
  
• We	
  have	
  worked	
  with	
  different	
  clients	
  from	
  different	
  verticals..	
  Our	
  clients	
  
a.Fashion	
  	
  
i. Gladrags	
  
ii. Film	
  Actress	
  Deepti	
  Naval	
  
	
  
b.SBI	
  Mutual	
  Fund	
  
c.Reliance	
  Mutual	
  funds	
  
d.Trangs	
  UK	
  (Based	
  in	
  London)	
  
e.UBM	
  	
  
f. DHFL	
  (Housing	
  Loans)	
  
g.PROMART	
  (Retail)	
  
h.Shefali’s	
  art	
  classes	
  (Art	
  and	
  creative)	
  
i. Grandeur	
  Interiors	
  	
  
j. Communicare	
  India	
  (Education)	
  
k.King	
  computers	
  (Retail)	
  
l. Think	
  events	
  (Event	
  Management	
  company)	
  
m. ConfusionFA	
  (Fashion	
  accessories	
  Retail)	
  
	
  
	
  
	
  
From	
  April’	
  09	
  to	
  September	
  2009	
  with	
  Creative	
  IT	
  Services	
  India	
  Pvt.	
  Ltd.,	
  
Mumbai	
  
Working	
  with	
  the	
  Marketing	
  &	
  Branding	
  team,	
  looking	
  for	
  all	
  the	
  communications	
  
and	
  client	
  engagement.	
  
	
  
Growth	
  Path	
  
June’08	
  –	
  Marh’08	
  	
  	
   	
   Team	
  Member	
  
April’09	
  –	
  Jan	
  ’10	
  	
   	
   	
   Manager	
  –Branding	
  and	
  Marketing	
  
	
  
Chief	
  Tasks	
  Handled	
  	
  
	
  
1.Project	
  Management	
  
a. Management	
  of	
  the	
  following	
  type	
  of	
  projects:	
  	
  
i.Internal	
  projects	
  
ii.External	
  projects	
  
iii.US	
  Projects	
  
b. Development	
  of	
  project	
  plan	
  
c. Resource	
  allocation	
  
2.Customer	
  interaction	
  
a. Understanding	
  the	
  requirement	
  from	
  the	
  client	
  
b. Incorporation	
  of	
  customer	
  feedback	
  
c. Discuss	
  the	
  changes	
  made	
  with	
  customer	
  
3.Developing	
  Marketing	
  collateral	
  	
  (Campaign,	
  Promotions)	
  
a. Develop	
  the	
  marketing	
  collaterals	
  for	
  the	
  following:	
  
a.Company	
  
b.Products	
  and	
  services	
  
4.	
  Graphics	
  development	
  
a. Work	
  as	
  a	
  graphics	
  developer	
  for	
  any	
  of	
  the	
  projects	
  implemented	
  by	
  the	
  
Marketing	
  and	
  Branding	
  department.	
  
5.Brand	
  &	
  Event	
  Management	
  
a. Be	
  actively	
  involved	
  in	
  organizing	
  events	
  
6.Online	
  marketing	
  	
  
1. Participate	
  in	
  developing	
  online	
  marketing	
  initiative	
  for	
  CRITI	
  
2. Maintenance	
  of	
  Brand	
  including	
  websites,	
  banners,	
  emails,	
  newsletters	
  
3. Execution	
  of	
  the	
  marketing	
  strategy	
  
	
  
7.Brand	
  Management	
  
	
  
Process	
  Management:	
  Managing	
  processes	
  and	
  monitoring	
  the	
  overall	
  functioning	
  
of	
  processes.	
  	
  Involved	
  in	
  the	
  transitioning	
  of	
  processes	
  in	
  adherence	
  with	
  the	
  clients	
  
requirements.	
  Identifying	
  improvement	
  areas	
  and	
  implementing	
  measures	
  to	
  
maximise	
  customer	
  satisfaction	
  level.	
  	
  
	
  
Quality	
   Management:	
   Setting	
   quality	
   standards	
   for	
   our	
   clients.	
   Ability	
   to	
  
understand	
  Customer	
  issues	
  and	
  provide	
  effective	
  solutions.	
  Suggesting	
  alternatives	
  
to	
  improve	
  &	
  enhance	
  the	
  services	
  standards	
  and	
  carrying	
  out	
  review	
  of	
  systems	
  to	
  
further	
  improve	
  quality.	
  Preparing	
  reports	
  for	
  tracking	
  performance	
  and	
  submitting	
  
the	
  same	
  to	
  the	
  top	
  management.	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  Future	
  group	
  (Pantaloon	
  Retail	
  (India)	
  Ltd)	
  –	
  Mumbai	
  
Environment	
  :	
  Flash	
  Mx,	
  FrontPage	
  2000,	
  Dreamweaver,	
  CSS,	
  Adobe	
  Photoshop,	
  
ASP,	
   Illustrator.	
  
Duration	
  	
   	
   :	
  June’05–	
  Jan’09	
  	
  
Role	
  	
   	
   	
   	
  	
  	
  	
  :	
  Assistant	
  manager	
  -­‐	
  Designer	
  	
  
Responsibilities	
   :	
  Handled	
  the	
  following	
  tasks:	
  
	
  
– Interacting	
  with	
  internal	
  departments,	
  gathering	
  their	
  requirements	
  
and	
  execution	
  of	
  the	
  work.	
  
– Handling	
  external	
  agencies	
  and	
  vendor	
  
– Managing	
  external	
  communications	
  via	
  website/content,	
  print	
  
collateral	
  and	
  public	
  relations/media	
  relation’s	
  activities,	
  ATL	
  and	
  
BTL	
  activities.	
  Plan	
  and	
  execute	
  in	
  all	
  web,	
  marketing	
  database,	
  
email,	
  social	
  media	
  and	
  display	
  advertising	
  campaign	
  
– Flyers	
  
– Intranet	
  (Maintenance)	
  
– Presentations	
  
– Web	
  site	
  Designing	
  
– Interface	
  for	
  Applications	
  
– Posters	
  
– Leaflets	
  
– E-­‐mailers	
  
	
  
	
  
	
  
Organisation	
  :	
  Goldshield	
  Pvt.	
  Ltd	
  –	
  Mumbai	
  
Environment	
  :	
  Flash	
  Mx,	
  FrontPage	
  2000,	
  Dreamweaver,	
  CSS,	
  Adobe	
  Photoshop,	
  
ASP,	
   Illustrator.	
  
Duration	
  	
   	
   :	
  June’04–	
  June’05	
  	
  
Role	
  	
   	
   	
   :	
  Web	
  consultant	
  –	
  Web	
  Development	
  &	
  Design	
  Team.	
  
Responsibilities	
   :	
  Handled	
  the	
  following	
  tasks:	
  
– Involved	
  in	
  conceptualization,	
  design,	
  compilation	
  and	
  development	
  
of	
  websites	
  for	
  clients	
  of	
  different	
  domains.	
  
– Interaction	
  with	
  our	
  clients	
  in	
  UK	
  
– Designing	
   prototypes	
   &	
   converting	
   the	
   selected	
   layout	
   into	
   html	
  
format	
  &	
  integrating	
  the	
  Design	
  with	
  the	
  backend	
  system.	
  
– Working	
  on	
  W3	
  Standard	
  and	
  guidelines	
  
– Evaluating	
   and	
   monitoring	
   individual	
   as	
   well	
   as	
   quarterly	
   team	
  
targets	
  
– Conducting	
  interviews	
  and	
  training	
  new	
  team	
  members	
  
	
  
	
  
	
  
	
  
	
  
SCHOLASTICS	
  
	
  
ð Diploma	
  in	
  Computer	
  Arts	
  from	
  CDAC	
  –	
  2001	
  
ð Diploma	
  in	
  Computer	
  Technology	
  –	
  (Mumbai	
  University)	
  First	
  Class–	
  2000	
  
ð S.S.C	
  -­‐	
  Maharashtra	
  state	
  Board	
  (Distinction)	
  
	
  
	
  
	
  
IT	
  SKILLS	
  
	
  
	
  
	
  
PERSONAL	
  DOSSIER	
  
	
  
Date	
  of	
  Birth	
   	
   	
   :	
  15th	
  September	
  1981	
  
Address	
   	
   	
   	
   	
  	
  	
  	
  :	
   4/503,	
   Anand	
   Dham,Opp	
   Nikunj	
   school,	
   Near	
   Amboli	
   railway	
  	
  	
  
crossing,	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Andheri(East)	
  Mumbai	
  -­‐69	
  	
  
Marital	
  Status	
  	
   	
  	
  	
  	
  :	
  Married	
  
Strength	
   	
   	
   	
   :	
  Friendly,	
  Team	
  Player,	
  Fast	
  Learner,	
  Good	
  Leader.	
  
Languages	
  Known	
   :	
  English,	
  Marathi	
  (basic),	
  Hindi	
  and	
  Gujarati.	
  
	
  
	
  
Designing	
  Tools	
   Flash	
  8	
  ,	
  Fireworks	
  ,	
  Adobe	
  Photoshop	
  ,	
  Dreamweaver	
  
MX,	
  Corel	
  11,	
  Adobe	
  Illustrator,	
  Macromedia	
  Director	
  	
  
&	
  Macromedia	
  Captivate	
  
Swish	
  max,	
  Flax	
  
Internet	
  
Technologies	
  
ASP,	
  JavaScript,	
  VBScript,	
  HTML	
  
Content	
  Management	
  
Tools	
  
	
  Documentum,	
  CMT	
  
Operating	
  System	
   MS-­‐Windows	
  9x/2000/NT	
  4	
  

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Deepali mistry

  • 1. Deepali  Mistry     Mobile  +  91  98331  51933   E-­‐Mail:  deepali.panchal@gmail.com       Self-­‐motivated  and  goal-­‐oriented  young  creative  professional  with  over  11  years  of   experience  in  computing  and  corporate  communication  and  marketing,  I  have   experience  in  Interacting  with  clients  and  team.     Getting  all  the  execution  done  on  time..       AN  OVERVIEW     Key  Skills   • Knowledge  Of  Adobe  Packages,  Macromedia  Packages,  2D  &  3D  Software  On  PC   Platform,  Java  script,  HTML,  CSS,  Microsoft     • Good  Designing  Skills       • Good  Learning  Ability  &  creative     CAREER  CONTOUR     Founder  and  Creative  Director  at  Innovvez  Multimedia  From  2011  till  present     • To  implement  strategies,  policies  and  procedures  for  marketing  &   communications  activities  within  agreed  timeline  for  the  Company  and  its   portfolio.   • Managing  external  communications  via  website/content,  print  collateral  and   public  relations/media  relation’s  activities,  ATL  and  BTL  activities.  Plan  and   execute  in  all  web,  marketing  database,  email,  social  media  and  display   advertising  campaign   • To  ensure  all  marketing  collateral  is  professionally  produced,  of  the  highest   quality  and  corporate  guidelines.     • To  setout,  monitor  and  adhere  to  Marketing  Budget  i.e.  to  keep  track  on   schedules  and  media  plans.   • Design  and  develop  concepts  and  ideas,  which  meet  clients  brief,  meet  client-­‐ branding  standards  and  are  of  a  consistently  high  standard.     •  Explain  supporting  rationale  for  all  work.     •  Coordinate  with  clients  and  internal  teams  when  appropriate  in  order  to  raise   the  agency’s  creative  offering.     • Work  across  all  agency  teams  as  appropriate  to  projects.     • Work  with  the  Client  Servicing  and  Planning  teams  regarding  marketing  and   creative  strategies  for  brand  concepts     • Managing  different  vendors.   • To  guide  the  graphic  designer  in  developing  advertising  and  sales  promotion   designs  and  ensure  timely  execution  
  • 2. • Worked  on  projects  for  various  clients  including:  UBM,  DHFL,  Grandeur   Interiors,  Promart,  Confusion  Fashion  accessories,  King  Computers,  Dente         • We  have  worked  with  different  clients  from  different  verticals..  Our  clients   a.Fashion     i. Gladrags   ii. Film  Actress  Deepti  Naval     b.SBI  Mutual  Fund   c.Reliance  Mutual  funds   d.Trangs  UK  (Based  in  London)   e.UBM     f. DHFL  (Housing  Loans)   g.PROMART  (Retail)   h.Shefali’s  art  classes  (Art  and  creative)   i. Grandeur  Interiors     j. Communicare  India  (Education)   k.King  computers  (Retail)   l. Think  events  (Event  Management  company)   m. ConfusionFA  (Fashion  accessories  Retail)         From  April’  09  to  September  2009  with  Creative  IT  Services  India  Pvt.  Ltd.,   Mumbai   Working  with  the  Marketing  &  Branding  team,  looking  for  all  the  communications   and  client  engagement.     Growth  Path   June’08  –  Marh’08         Team  Member   April’09  –  Jan  ’10         Manager  –Branding  and  Marketing     Chief  Tasks  Handled       1.Project  Management   a. Management  of  the  following  type  of  projects:     i.Internal  projects   ii.External  projects   iii.US  Projects   b. Development  of  project  plan   c. Resource  allocation   2.Customer  interaction   a. Understanding  the  requirement  from  the  client   b. Incorporation  of  customer  feedback  
  • 3. c. Discuss  the  changes  made  with  customer   3.Developing  Marketing  collateral    (Campaign,  Promotions)   a. Develop  the  marketing  collaterals  for  the  following:   a.Company   b.Products  and  services   4.  Graphics  development   a. Work  as  a  graphics  developer  for  any  of  the  projects  implemented  by  the   Marketing  and  Branding  department.   5.Brand  &  Event  Management   a. Be  actively  involved  in  organizing  events   6.Online  marketing     1. Participate  in  developing  online  marketing  initiative  for  CRITI   2. Maintenance  of  Brand  including  websites,  banners,  emails,  newsletters   3. Execution  of  the  marketing  strategy     7.Brand  Management     Process  Management:  Managing  processes  and  monitoring  the  overall  functioning   of  processes.    Involved  in  the  transitioning  of  processes  in  adherence  with  the  clients   requirements.  Identifying  improvement  areas  and  implementing  measures  to   maximise  customer  satisfaction  level.       Quality   Management:   Setting   quality   standards   for   our   clients.   Ability   to   understand  Customer  issues  and  provide  effective  solutions.  Suggesting  alternatives   to  improve  &  enhance  the  services  standards  and  carrying  out  review  of  systems  to   further  improve  quality.  Preparing  reports  for  tracking  performance  and  submitting   the  same  to  the  top  management.                        Future  group  (Pantaloon  Retail  (India)  Ltd)  –  Mumbai   Environment  :  Flash  Mx,  FrontPage  2000,  Dreamweaver,  CSS,  Adobe  Photoshop,   ASP,   Illustrator.   Duration       :  June’05–  Jan’09     Role                :  Assistant  manager  -­‐  Designer     Responsibilities   :  Handled  the  following  tasks:    
  • 4. – Interacting  with  internal  departments,  gathering  their  requirements   and  execution  of  the  work.   – Handling  external  agencies  and  vendor   – Managing  external  communications  via  website/content,  print   collateral  and  public  relations/media  relation’s  activities,  ATL  and   BTL  activities.  Plan  and  execute  in  all  web,  marketing  database,   email,  social  media  and  display  advertising  campaign   – Flyers   – Intranet  (Maintenance)   – Presentations   – Web  site  Designing   – Interface  for  Applications   – Posters   – Leaflets   – E-­‐mailers         Organisation  :  Goldshield  Pvt.  Ltd  –  Mumbai   Environment  :  Flash  Mx,  FrontPage  2000,  Dreamweaver,  CSS,  Adobe  Photoshop,   ASP,   Illustrator.   Duration       :  June’04–  June’05     Role         :  Web  consultant  –  Web  Development  &  Design  Team.   Responsibilities   :  Handled  the  following  tasks:   – Involved  in  conceptualization,  design,  compilation  and  development   of  websites  for  clients  of  different  domains.   – Interaction  with  our  clients  in  UK   – Designing   prototypes   &   converting   the   selected   layout   into   html   format  &  integrating  the  Design  with  the  backend  system.   – Working  on  W3  Standard  and  guidelines   – Evaluating   and   monitoring   individual   as   well   as   quarterly   team   targets   – Conducting  interviews  and  training  new  team  members             SCHOLASTICS     ð Diploma  in  Computer  Arts  from  CDAC  –  2001   ð Diploma  in  Computer  Technology  –  (Mumbai  University)  First  Class–  2000  
  • 5. ð S.S.C  -­‐  Maharashtra  state  Board  (Distinction)         IT  SKILLS         PERSONAL  DOSSIER     Date  of  Birth       :  15th  September  1981   Address                :   4/503,   Anand   Dham,Opp   Nikunj   school,   Near   Amboli   railway       crossing,                          Andheri(East)  Mumbai  -­‐69     Marital  Status            :  Married   Strength         :  Friendly,  Team  Player,  Fast  Learner,  Good  Leader.   Languages  Known   :  English,  Marathi  (basic),  Hindi  and  Gujarati.       Designing  Tools   Flash  8  ,  Fireworks  ,  Adobe  Photoshop  ,  Dreamweaver   MX,  Corel  11,  Adobe  Illustrator,  Macromedia  Director     &  Macromedia  Captivate   Swish  max,  Flax   Internet   Technologies   ASP,  JavaScript,  VBScript,  HTML   Content  Management   Tools    Documentum,  CMT   Operating  System   MS-­‐Windows  9x/2000/NT  4