Lisa M. Taylor is pursuing an MBA in International Business at the University of North Florida. She has over 10 years of experience in event planning, sales, and operations management. Currently, she is the Catering & Group Sales Manager at the Casa Monica Resort & Spa, where she is responsible for booking, selling, planning and coordinating all special events. Previously, she held various roles involving event coordination, fundraising, and alumni relations at several universities and has sales experience in the office equipment industry.

1. Lisa M. Taylor
(386) 316-7715 * taylor.lisa.mary@gmail.com
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EDUCATION:
University of North Florida, Coggin College of Business, Jacksonville, FL In Progress
Master of Business Administration; Concentration International Business
University of North Florida, Jacksonville, FL 2003-2007
Bachelor of Science in Communication; Concentration Public Relations
PROFESSIONAL EXPERIENCE:
Kessler Collection, St. Augustine, FL 2016-Current
Catering & Group Sales Manager, Events Services Manager
* Responsible for the booking, selling, planning and coordinating of all special events for the Casa
Monica Resort & Spa
* Initiation and development of quality leads for new and existing clients to ensure the growth of
catering sales and achieve sales revenue goals
* Obtain menus, room setup, agenda details, rooming lists, hospitality amenities and any special
requests from clients to create detailed event orders
* Liaison between the sales and operations depts. of the Resort to ensure the success of each event
* Responsible for billing and the closing of event folios
* Proficient in software programs: CITY, OPERA, OneNote, OpenTable, Essentials-eProposals
University of North Florida, Jacksonville, FL 2014-2016
Virginia Wesleyan University, Norfolk, VA 2011-2014
Assistant Soccer Coach, Director of Operations, Alumni Relations & Events
* Recruitment coordinator: establish and maintain relationships with college prospects through
daily cold calls and scouting trips
* Met with program donors and boosters to develop short and long-term fundraising strategies
* Managed the women’s soccer teams’ annual operating budgets
* Developed individual/team weights and fitness programs to reach off-season and in-season goals
* Coordinated all transportation, lodging and meals for team travel, recruit visits and scouting trips
* Maintained accurate, organized and up-to-date files on each trip and oversaw the collection and
submission of payments/trip paperwork to the proper university departments
* Responsible for web development, social media outreach, registrations, event schedule and day-of
operations for each event
* Director of events to include: ID and Summer Soccer Camps, Osprey Cup 3v3 and 7v7 Marlin
Beach Blast Tournaments w/ over 1000 participants, Alumni Weekend Reunions
* Raised $15,000 annually in program funds from special events and fundraisers
* Organized community service projects as the Administrator for Student-Athlete Advisory Committee
TOSHIBA Business Solutions, Charlotte, NC 2008-2009
Sales Account Executive
* Earned Rep. of the Quarter for New Business, 1st Quarter 2009 w/ $85,409.14 Revenue &
$9,237.56 GP
* Responsible for maintaining relationships, negotiating and closing deals with key clients
* Responsible for the education and development of new and existing clients in TOSHIBA
products and overall business system solutions
* Grew assigned territory through prospect and new business development with daily extensive
cold calling, face to face meetings and product demonstrate
* Worked extensively as a team player with the administration, service and warehouse departments,
engineers and IT
(1/2)

2. PGA TOUR, Ponte Vedra Beach, FL 2008
Customer Relations & Special Events Internship
* Planned, coordinated and supervised all aspects: e.g. catering, audio/visual, entertainment, floral
arranging, invitations, gifts, linens and volunteers, for each event during the 2008 PLAYERS
Championship and Celebrate! THE PLAYERS Benefit for the Arts
* Responsible for contacting the invitees for the VIP Dinner honoring Jack Nicklaus
* Assisted in acquiring items and creating tickets and displays for THE PLAYERS Benefit for the
Arts silent and live auctions
* Planned employee retirement parties and coordinated the related travel gift packages
The Callaghan Agency, Jacksonville Beach, FL 2007-2008
Public Relations and Event Planning
* Assisted with all grassroots efforts for Sister to Sister’s National Women's Heart Day Health Fair
reaching goal of 5K participants in attendance
* Facilitated health fair by coordinating live television broadcasts, making public announcements,
on-site contact for vendors and the public and photographer for media publications and Sister to
Sister’s national office
* Conducted realtor luncheons for Pablo Creek Reserve
* Press release writer for clients: Pablo Creek Reserve and Standard Pacific Homes
* Traffic Coordinator between account planning teams and creative teams
(2/2)