This document provides a summary of Lauren Hofmann's education, work experience, leadership experience, and involvement in athletics. She is a marketing and interactive media studies student at Miami University seeking opportunities to impact a company's culture, profitability, and market share through various internship and project experiences focusing on marketing, sales, and digital strategy.

1. Campus Address: LAUREN C. HOFMANN May 2010:
12 E. Park Place Apt. 1 (812) 454-6559 812 S. St. James Blvd
Oxford, OH 45056 Evansville, IN 47714
HofmanLC@muohio.edu
SUMMARY
A PASSIONATE, ACCOUNTABLE, PERFORMANCE-DRIVEN MARKETING AND INTERACTIVE MEDIA STUDIES STUDENT SEEKING AN OPPORTUNITY TO IMPACT A
COMPANY’S CULTURE, PROFITABILITY AND MARKET SHARE
Education and Accolades
MIAMI UNIVERSITY – FARMER SCHOOL OF BUSINESS, OXFORD, OH Graduation anticipated: May 2010
Major: Marketing Minor: Interactive Media Studies GPA 3.21/4.0
Honors: Deans List Spring 2009
Marketing & Sales Experience
Target Food Strategy Innovation Project- Creativity, Innovation & Design, Miami University August 2009-Present
 Developing a framework and strategy that leverages technology to innovate the way Target sells food
 Performed SWOT analysis, created positioning map and researched industry to support proposal recommendations
 Present comprehensive solution to clients at culmination of the project
Cablevision Web Usability Project- Interactive Media Practicum, Miami University August 2009-Present
 Elected to spearhead “Current Customers Team” conducting primary and secondary research to assess user needs
 Administering IDI’s, Competitive Analyses and Usability Analyses through state-of-the-art eye-tracking and usability software
 Present comprehensive digital solution to clients at culmination of the project
The Sherwin Williams Company, Marketing & Sales Intern—Cincinnati, Ohio May 2009-July 2009
 Created and executed strategy to increase Preferred Customer sales, accounts and promote customer loyalty.
 Prospected 800 buyers to create 64% increase in DIY sales for the month of June
 Researched competitive DIY market and made recommendations to better target customers and increase market share.
 Gained exposure to business practices through ride-along in the field with Preferred Customer sales representative
Stryker Instruments Sales Presentation- Creating Customer Value, Miami University January 2009- May 2009
 Initiated contact and shadow experience with Stryker Instruments sales representatives to learn business and sales practices.
 Conducted simulated Stryker Instruments sales call with Stryker representative to demonstrate command of sales process
Campus Representative & Sales, Hire Education—Oxford, Ohio October 2008-April 2009
 Worked directly with President of business start-up committed to helping better prepare students for the corporate workforce
 Uncovered database of 25K names across 3 campuses and customized emails to pilot Constant Contact outreach
 Made presentation to Miami University Athletic Director to customize services to student-athlete community and integrate “12 Weeks
to Full Time” into curriculum
Brand Ambassador, Microsoft Live Search—Oxford, Ohio September 2008-December 2008
 Spearheaded short term campaign to increase membership for latest Microsoft search engine
 Utilized buzz marketing techniques and cost-effective social networking platforms to showcase incentives, increase brand awareness
and generate enthusiasm for MLS—70+ members at culmination of the project
Leadership and Campus involvement
Toastmasters International September 2009-Present
 Faithfully attend weekly meetings and participate in breakout sessions to accomplish daily goals
 Building ability to motivate and persuade as well as working to hone communication, listening and leadership skills
Delta Sigma Pi International Business Fraternity, Miami University, Oxford, Ohio January 2007-Present
President of Marketing
 Revamped recruitment and fundraising marketing efforts. Attracted record number of applicants—over 115 individuals
 Developed marketing strategy to promote “Battle of the Bands”: raised $2,274.61 and 1,022 people attended
 Promoted Hayes 5K Memorial Race: raised over $4,000 and bridged gap between Miami University and Oxford community
 Served on Executive Board and Fundraising Committee
Miami University Department of Housing, Dining and Guest Services August 2006-Present
 Serve 10 hours per week in dining establishments. Responsibilities include: inventory management and employing customer service
principles
Intercollegiate Athletics
Miami University Women’s Varsity Tennis Team August 2006-September 2009
 2009 MAC Conference Champions, NCAA Division I ranking of #72 in Unites States
 Devoted 20+ hours per week to practicing, conditioning, meetings and various athletic obligations
 Acquired exceptional discipline, work ethic, time management skills, team goal setting skills and a performance-driven attitude