#SOCIETY30
RONALD VAN DEN HOFF#SOCIETY30
Before 1850ERA OF INDUSTRIAL REVOLUTION1850   -2020ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTIONAfter2020
€GOVERNMENT &POLITICIANSPRODUCERSCONSUMERREGENTS –QUANGO’SFINANCIALS
“WE TRY TO SAVE JOBS ON BOARD OF THE TITANIC”.Peter Sloterdijk, German Philosopher.“ANYBODY THAT THINKS WE COME OUT OFTHIS RECESSION AND GET BACK TOBUSINESS AS USUAL IS DEEPLYMISTAKEN.”Don Tapscott
FREE AGENT – KNOWMADSSELF EMPLOYED PROFESSIONALINTERNET  =  SOCIAL:WEB2.0          GROUNDSWELL
1.0Organizations2.03.0StakeholdersSource: Marco Derksen, Marketingfacts
DIALOGUEACCESSRISKBENEFITSTRANSPARANCY DART MODEL.1.0                         2.0                      3.0DEVELLOPMENTMASS                                             CO-CREATION                        COLLABORATIVE           CUSTOMIZATION                                                                         PRO-SUMPTION THE NEW HOUSE OF INNOVATION  Social structure of the firmBLUE OCEAN STRATEGY  ELIMINATERAISEN=1personalcocreatedexperiencesFlexible andresilientbusinessprocessesR=Gglobal acces to Resources & talentCREATEREDUCETechnicalarchitecture of the firm
INTERDEPENDENT ECONOMYconnectivitysustainabilityreciprocityGOVERNMENTPRODUCERCO-WORKING       CROWDSOURCING   CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTIONPROSUMERPROSUMERREGENTS
GOVERNMENT3.0& PRODUCERS3.0ABUNDANCEPROSUMER
SIMPLE, SMART, SHARING & SUSTAINABLE
TRANSFORMATIONSIGNALSTRANSFORMATION SIGNALS
SIMPLEBUTEFFECTIVE:DISRUPTIVE BYPASS
SIMPLEBUTEFFECTIVE:DISRUPTIVE BYPASS
SIMPLE&SMART:DISRUPTIVE BYPASS
SMARTSOLUTIONS&MOBILITYWhich information is relevant, where and when?
SMARTSOLUTIONSRETAIL
MONEY:CROWDFUNDING
SMARTSOLUTIONS
TO GIVE = TO RECEIVESOCIAL STRUCTUREASYNCHRONE RECIPROCITYGIVE AWAY:AWAY=GONESUSTAINABLENETWORKS
SELFORGANIZINGBYSHARINGCONSUMER ORGANIZES WITHOUT AN ORGANIZATION:CROWD COLLABORATION
SHARINGSELFORGANIZINGSOCIETYCROWD COLLABORATION
!SHARINGSELFORGANIZINGSOCIETYCROWD COLLABORATION
SMARTSOLUTIONS:IN CHARGE
N = 2,4 miljoen Twitteraars500.000.000 tweets
sharing
DIALOGUE&CO-CREATION
SEATS2MEET.COMTHE                       STORY:“HUMAN TRANSFORMATION  AS ECONOMIC VALUE”.
S2M030S2M020S2M013GOOGLE MAXSTRATEGYS2M070FREEKNOWLEDGE&SOFTWARE
S2M LAYARLOCATION FINDERAUGMENTED REALITYMOBILITY
SERENDIPITY:UNEXPECTEDRELEVANCEOF THEMEETING
MIRRORVIRTUALITY
“Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?”-frankmeeuwsen: “@WillemDudok seats2meet.com #s2m    -okparking: “@WillemDudok seats2meet”    -paulvereijken: “@WillemDudok @Seats2Meet ”-pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.”Tientjesnet    Gisteren een te gekke avond gehad bij #S2M. De plek, de mensen, de catering: alles werkt daar samen om de ervaring te versterken.
MONDAY            TUESDAY                 WEDNESDAY              THURSDAY              FRIDAY                      SATURDAY                  SUNDAY
THE S2M MESHMVVVVVVVVVVSOCIAL MEDIASTRATEGYVVVVV
8SALESMARKETINGPRRESERVATIONSWEBMASTERPURCHASINGFOOD & BEVERAGESEATS2MEET.COMBUSINESS MODEL
BUSINESSMODEL
SIMPLE,SMART, SHARING& SUSTAINABLE

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