Global marketers are struggling to deploy digital marketing campaigns in a timely and impactful way. Releasing a multi-geography campaign requires an intricate maze of creative agencies, production houses, language service providers, technologies, workflows, and deadlines. It’s a hard-to-manage process that is a major frustration for most companies.

1. SOLUTION BRIEF
Global Campaign Ops: A Business Plug-in for
Globally Configurable Digital Marketing Campaigns
Keep your agency and IT systems
and run campaigns 30% faster with 10-30% uplift
SOLUTION “ Every timenew website
some basic
we request
“ Apublishedmagazine
just
popular
a great
functionality, we hear, article buzzing about our
HIGHLIGHTS ‘The system doesn’t new features, but it will
support that,’ or ‘That take us eight weeks to
+ Multiple skill sets
Our team includes project managers,
will take three months.’
” deploy a US campaign
alone. By then, the article
engineers, web production specialists,
authors editors, designers and analytics
will be old news.
”
experts, all with global program expertise
+ Total management
We manage any or all of your campaign
“ Our in-country not
execution so you can focus on more
strategic marketing work
marketing folks are
fully included in the “ We can’t trackof
the performance
localization process. campaigns consistently
They get frustrated across all countries.
+ Proven results and our campaigns How are we supposed
”
We consistently deliver campaign
execution that puts your compelling
suffer.
” to improve?
messages in front of all segments of your
target market
+ Scalability Global marketers are struggling to deploy digital marketing campaigns
We provide a scalable team to expand
in a timely and impactful way. Releasing a multi-geography campaign
your bandwidth as needed requires an intricate maze of creative agencies, production houses,
language service providers, technologies, workflows, and deadlines.
+ Global reach It’s a hard-to-manage process that is a major frustration for most
Our multilingual, culturally aware teams companies.
provide local market intelligence
© 2011 Lionbridge globalmarketingops.com/contact

2. SOLUTION BRIEF
GLOBALLY CONFIGURABLE TURN THIS...
MARKETING CAMPAIGNS
Success with global campaigns requires a new approach. Too
many companies are struggling with the tension of global brand
consistency versus locally optimized campaigns. It is possible to
do both. A globally configurable campaign enables simultaneous
campaign releases, in multiple languages, with the flexibility
for your local marketers to adapt campaign assets for their
communities.
Global Campaign Ops (GCO) is a plug-in solution that makes
it easy to develop globally configurable campaigns that can be
locally optimized. GCO provides:
+ Agency template interface: Standardized configurability of
global campaigns
+ In-country marketing feedback: Automated campaign form
to solicit customization requests, feedback, versioning, and
INTO THIS...
reuse
+ Global campaign workflow and asset management:
Campaign asset versioning, instrumentation, reuse, and storage
+ Integrated web publishing and localization: Reduced cycle
time through a common process
KEEP YOUR AGENCY AND IT SYSTEMS
GCO doesn’t require any IT changes or new software. We
operate your existing systems better by adding our own process
and technology as part of the overall service. We follow all of
your IT department’s policies and procedures so IT is happy
to provide oversight rather than having to directly support
Marketing.
We also work collaboratively with your marketing organizations
and creative agencies to customize and publish your campaign
assets, including digital and mobile ads, taglines, rich media,
dynamic content, web pages, email, multi-tier intranets, videos,
online demos and more.
GET
STARTED
Simplify the way you execute your global
marketing campaigns. Contact us at
globalmarketingops.com/contact
© 2011 Lionbridge globalmarketingops.com/contact