Global Web Ops

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The complexity of the digital ecosystem is taxing your web publishing
department. As websites evolve to support business-critical
applications, and content becomes richer, you’re being asked to
publish on more digital devices, platforms, and channels, in more
geographies and languages, on behalf of ever-more demanding
Marketers and other corporate stakeholders.
The requests are unpredictable and complex, the timeframes unrealistic,
the production volumes erratic, and some of the work requires
very specific technology your team isn’t trained on.

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Global Web Ops

  1. 1. Solution Briefglobalmarketingops.comGlobal Web OpsA Business Plug-in Solution forManaging Global WebsitesRemove the headaches of web publishingso you can focus on your core objectivesSOLUTIONHIGHLIGHTS⊲ Responsive and efficientWe provide follow-the-sun operations on a24/7 basis with near-zero latency⊲ Support for your systemsWe operate on your existing systemsand support your established policies;our solution requires no changes to yourenvironment⊲ Reduced cycle timesOur Six Sigma experts run events ontargeted problem areas to dramaticallyreduce cycle times⊲ Focused on qualityAggressive SLAs, detailed dashboardreporting, and continuous processimprovement all ensure work is done rightthe first timeThe complexity of the digital ecosystem is taxing your web pub-lishing department. As websites evolve to support business-criticalapplications, and content becomes richer, you’re being asked topublish on more digital devices, platforms, and channels, in moregeographies and languages, on behalf of ever-more demandingMarketers and other corporate stakeholders.The requests are unpredictable and complex, the timeframes unreal-istic, the production volumes erratic, and some of the work requiresvery specific technology your team isn’t trained on.“We get production requests we can’t supportwith our technology, but taking time to trainpeople on new tools is a luxury I can’t afford.”“It’s nearly impossible to forecast our globalpublishing volumes and our staffing modeldoesn’t scale. We’re either drowning in workor sitting idle.”“Our web publishing cycles are too long.With so many requests, channels, and mediaformats to support, we struggle to publish ourcontent on time, if at all.”© 2012 Lionbridge
  2. 2. Solution Briefglobalmarketingops.comGET STARTEDContact us today to learn how you can change the way you manage your globalweb operations. globalmarketingops.com/get-startedAaron S. HakensonGlobal Marketing ConsultantEmail: Aaron.Hakenson@lionbridge.comPhone: 978.964.1937FollowLionbridgeTAMING A COMPLEXPROCESSSuccess in this chaotic environment requires a newapproach. You need a partner that can provide analready-established infrastructure designed for flexibility;one with the people, process and technology to get thejob done. It should be cost-effective, scalable, efficient,adaptable, and representative of geographic markets,producing high-quality output across the board. It mustsupport your teams, your agencies, your users and yourbrands to ensure the steady flow of digital content withthe maximum return on investment.Lionbridge Global Web Ops isdesigned for the ad hoc nature ofworldwide web production.BUILT FOR DELIVERINGRESULTSLeveraging our global scale and broad production andpublishing expertise, our solution provides end-to-endglobal web production services for project management,localization, customization, engineering, testing, stagingand publishing as well as ongoing maintenance. Andwith our flexible delivery model, we can accommodateunpredictable skill-set and volume demand, therebyimproving stakeholder satisfaction and reducingturnaround time. Our overall client satisfaction rating is96%.Our long history of managing translation and localizationprojects has allowed us to build a proven productionprocess. Lionbridge’s production and technologycapabilities extend across a full range of platforms –from Web Content Management Systems (WCM) andauthoring tools, to business intelligence (BI) and webanalytics tools.From our Global Web Ops Center of Excellence (CoE),we provide a streamlined, single point of leadershipfor your global web publishing program. Supportingthe CoE are in-country experts who are adept atadministering your digital assets for local markets andapplying corporate-initiated campaigns and contentregionally.LANDING PAGEDEPLOYMENTClients using the Lionbridge Global Web Ops solutionare experiencing a 6x reduction in cycle time for theirlanding page deploymentsDaysMonths© 2012 Lionbridge

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