The complexity of the digital ecosystem is taxing your web publishing department. As websites evolve to support business-critical applications, and content becomes richer, you’re being asked to publish on more digital devices, platforms, and channels, in more geographies and languages, on behalf of ever-more demanding Marketers and other corporate stakeholders. The requests are unpredictable and complex, the timeframes unrealistic, the production volumes erratic, and some of the work requires very specific technology your team isn’t trained on.

1. Solution Brief
globalmarketingops.com
Global Web Ops
A Business Plug-in Solution for
Managing Global Websites
Remove the headaches of web publishing
so you can focus on your core objectives
SOLUTION
HIGHLIGHTS
⊲ Responsive and efficient
We provide follow-the-sun operations on a
24/7 basis with near-zero latency
⊲ Support for your systems
We operate on your existing systems
and support your established policies;
our solution requires no changes to your
environment
⊲ Reduced cycle times
Our Six Sigma experts run events on
targeted problem areas to dramatically
reduce cycle times
⊲ Focused on quality
Aggressive SLAs, detailed dashboard
reporting, and continuous process
improvement all ensure work is done right
the first time
The complexity of the digital ecosystem is taxing your web pub-
lishing department. As websites evolve to support business-critical
applications, and content becomes richer, you’re being asked to
publish on more digital devices, platforms, and channels, in more
geographies and languages, on behalf of ever-more demanding
Marketers and other corporate stakeholders.
The requests are unpredictable and complex, the timeframes unreal-
istic, the production volumes erratic, and some of the work requires
very specific technology your team isn’t trained on.
“We get production requests we can’t support
with our technology, but taking time to train
people on new tools is a luxury I can’t afford.”
“It’s nearly impossible to forecast our global
publishing volumes and our staffing model
doesn’t scale. We’re either drowning in work
or sitting idle.”
“Our web publishing cycles are too long.
With so many requests, channels, and media
formats to support, we struggle to publish our
content on time, if at all.”
© 2012 Lionbridge

2. Solution Brief
globalmarketingops.com
GET STARTED
Contact us today to learn how you can change the way you manage your global
web operations. globalmarketingops.com/get-started
Aaron S. Hakenson
Global Marketing Consultant
Email: Aaron.Hakenson@lionbridge.com
Phone: 978.964.1937
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Lionbridge
TAMING A COMPLEX
PROCESS
Success in this chaotic environment requires a new
approach. You need a partner that can provide an
already-established infrastructure designed for flexibility;
one with the people, process and technology to get the
job done. It should be cost-effective, scalable, efficient,
adaptable, and representative of geographic markets,
producing high-quality output across the board. It must
support your teams, your agencies, your users and your
brands to ensure the steady flow of digital content with
the maximum return on investment.
Lionbridge Global Web Ops is
designed for the ad hoc nature of
worldwide web production.
BUILT FOR DELIVERING
RESULTS
Leveraging our global scale and broad production and
publishing expertise, our solution provides end-to-end
global web production services for project management,
localization, customization, engineering, testing, staging
and publishing as well as ongoing maintenance. And
with our flexible delivery model, we can accommodate
unpredictable skill-set and volume demand, thereby
improving stakeholder satisfaction and reducing
turnaround time. Our overall client satisfaction rating is
96%.
Our long history of managing translation and localization
projects has allowed us to build a proven production
process. Lionbridge’s production and technology
capabilities extend across a full range of platforms –
from Web Content Management Systems (WCM) and
authoring tools, to business intelligence (BI) and web
analytics tools.
From our Global Web Ops Center of Excellence (CoE),
we provide a streamlined, single point of leadership
for your global web publishing program. Supporting
the CoE are in-country experts who are adept at
administering your digital assets for local markets and
applying corporate-initiated campaigns and content
regionally.
LANDING PAGE
DEPLOYMENT
Clients using the Lionbridge Global Web Ops solution
are experiencing a 6x reduction in cycle time for their
landing page deployments
Days
Months
© 2012 Lionbridge