SliqCase is a company that develops silicone cases for portable media players that provide multiple functions while maintaining style. Their first product is a silicone case for the Apple 3rd Generation iPod Touch that includes card/cash storage and screen protection. Their marketing plan includes a subway ad campaign to raise awareness and a buy one get one sale to drive action. They project producing their first run of 10,000 units for $19,000 and breaking even after selling 48,171 units. Future plans include developing SliqCases for additional mobile devices like the iPhone and Blackberry models.

1. aS
Innovative Mobile Accessory Solutions

2. Brooklyn, NY
MISSION STATEMENT
SliqCase is a company that develops and manufactures
multi-functional silicone rubber cases for portable media
players. SliqCase is committed to providing its customers
with maximum functionality without sacrificing style or
design, all while assuring convenience, reliability and
quality in both its products and customer service.

3. INTRODUCING
Brooklyn, NY
SliqCase v1.0
for Apple 3rd
Generation iPod Touch

4. FIRST PRODUCT RUN
Card Wallet
Personalization
Brooklyn, NY
Protect from
dust and scratches
SliqCase v1.0
for Apple 3rd
Generation iPod Touch

5. Brooklyn, NY
MARKETING PLAN
SWOT
STRENGTHS WEAKNESSES
•Tweak to an existing product
•Large market
•Adds 2 functions in 1
•Simple and non-obtrusive design
•Ability to personalize device
•Simple to copy
•Could be limited to only urban
consumers
•Unsustainable
Opportunities Threats
•Always new phone models and
personal devices coming out
•Easy to copy
•Hard to protect with a patent
•Overtaken by competitors

6. Brooklyn, NY
MARKETING PLAN
AIDA Campaign
AWARENESS INTEREST
IN-CAR SUBWAY AD
PEOPLE USING PRODUCT IN TRAIN CAR

7. Brooklyn, NY
MARKETING PLAN
AIDA Campaign
DESIRE ACTION
BUY ONE GET ONE SALE

8. Brooklyn, NY
PRODUCTION
SLIQCASE COSTING
Materials and
Labor:
LDP $1.70
Pick/Pack $0.20
Total Cost $1.90
Wholesale Price $4.00
FIRST PRODUCTION RUN $19,000
*Prices are estimated based on available information
regarding production with 10,000 units to be produced

9. Brooklyn, NY
PRODUCTIONMilestone Chart

10. Brooklyn, NY
FINANCE
START-UP AND CAPITAL EXPENSES
Patent & Trademark $3,000
Incorporation fee $300
First Production Run
(10,000 units)
$19,000
TOTAL $22,300

11. Brooklyn, NY
FINANCE
OPERATIONAL COSTS
Salary $80,000
Salary Tax $12,000
Loan Repayment $6,000
Accountant $2,000
Website Construction $160
Research and
Development
$1,000
TOTAL $101,160

12. Brooklyn, NY
FINANCE
BREAK-EVEN INCOME STATEMENT
REVENUES
$192,685.71
COSTS
$91,525.71
GROSS PROFIT
$101,160.00
OPERATING
EXPENSES
$101,160.00
PROFIT $0.00
48,171 units sold

13. Brooklyn, NY
FINANCE
FIRST YEAR INCOME STATEMENT
REVENUES
$212,463.62
COSTS
$99,970.22
GROSS PROFIT
$110,493.40
OPERATING
EXPENSES
$101,160.00
PROFIT $9,333.40
52,616 units sold

14. Brooklyn, NY
FINANCE
SECOND YEAR INCOME STATEMENT
REVENUES
$234,464.00
COSTS
$111,370.40
GROSS PROFIT
$123,093.60
OPERATING
EXPENSES
$101,160.00
PROFIT $21,933.60
58,616 units sold

15. Brooklyn, NY
FUTURE OF BUSINESS
DEVELOPMENT OF SLIQCASES FOR:
•Apple iPhone
•Blackberry Bold
•Blackberry Tour
•Droid
Source: Inc. Magazine