SliqCase is a company that develops silicone cases for portable media players that provide multiple functions in a simple, non-obtrusive design. Their first product is a wallet case for the 3rd generation iPod Touch that protects it from dust and scratches while allowing the user to store cards. Their marketing plan involves raising awareness of the product through subway ads and showing people using the product on trains to generate interest and drive sales through a buy one get one promotion. They estimate their first production run of 10,000 units at a cost of $19,000 and expect to break even by selling around 48,000 units in their first year of operation.

1. aS
Innovative Mobile Accessory Solutions
1Tuesday, April 27, 2010

2. Brooklyn, NY
MISSION STATEMENT
SliqCase is a company that develops and
manufactures multi-functional silicone rubber cases
for portable media players. SliqCase is committed to
providing its customers with maximum functionality
without sacrificing style or design, all while assuring
convenience, reliability and quality in both its
products and customer service.
2Tuesday, April 27, 2010

3. INTRODUCING
Brooklyn, NY
SliqCase v1.0
for Apple 3rd Generation iPod Touch
3Tuesday, April 27, 2010

4. FIRST PRODUCT RUN
Card Wallet
Personalization
Brooklyn, NY
Protect from
dust and scratches
SliqCase v1.0
for Apple 3rd Generation iPod Touch
4Tuesday, April 27, 2010

5. Brooklyn, NY
MARKETING PLAN
SWOT
STRENGTHS WEAKNESSES
•Tweak to an existing product
•Large market
•Adds 2 functions in 1
•Simple and non-obtrusive
design
•Ability to personalize device
•Simple to copy
•Could be limited to only
urban consumers
•Unsustainable
Opportunities Threats
•Always new phone models
and personal devices coming
out
•Easy to copy
•Hard to protect with a patent
•Overtaken by competitors
5Tuesday, April 27, 2010

6. Brooklyn, NY
MARKETING PLAN
AIDA Campaign
AWARENESS INTEREST
IN-CAR SUBWAY AD
PEOPLE USING PRODUCT IN TRAIN CAR
6Tuesday, April 27, 2010

7. Brooklyn, NY
MARKETING PLAN
AIDA Campaign
DESIRE ACTION
BUY ONE GET ONE SALE
7Tuesday, April 27, 2010

8. Brooklyn, NY
PRODUCTION
SLIQCASE COSTING
Materials and Labor:
LDP $1.70
Pick/Pack $0.20
Total Cost $1.90
Wholesale Price $4.00
FIRST PRODUCTION RUN
$19,000
*Prices are estimated based on available information
regarding production with 10,000 units to be produced
8Tuesday, April 27, 2010

9. Brooklyn, NY
PRODUCTIONMilestone Chart
9Tuesday, April 27, 2010

10. Brooklyn, NY
FINANCE
START-UP AND CAPITAL EXPENSES
Patent & Trademark $3,000
Incorporation fee $300
First Production Run
(10,000 units)
$19,000
TOTAL $22,300
10Tuesday, April 27, 2010

11. Brooklyn, NY
FINANCE
OPERATIONAL COSTS
Salary $80,000
Salary Tax $12,000
Loan Repayment $6,000
Accountant $2,000
Website Construction $160
Research and
Development
$1,000
TOTAL $101,160
11Tuesday, April 27, 2010

12. Brooklyn, NY
FINANCE
BREAK-EVEN INCOME STATEMENT
REVENUES $192,685.71
COSTS $91,525.71
GROSS PROFIT $101,160.00
OPERATING EXPENSES $101,160.00
PROFIT $0.00
48,171 units sold
12Tuesday, April 27, 2010

13. Brooklyn, NY
FINANCE
FIRST YEAR INCOME STATEMENT
REVENUES $212,463.62
COSTS $99,970.22
GROSS PROFIT $110,493.40
OPERATING EXPENSES $101,160.00
PROFIT $9,333.40
52,616 units sold
13Tuesday, April 27, 2010

14. Brooklyn, NY
FINANCE
SECOND YEAR INCOME STATEMENT
REVENUES $234,464.00
COSTS $111,370.40
GROSS PROFIT $123,093.60
OPERATING EXPENSES $101,160.00
PROFIT $21,933.60
58,616 units sold
14Tuesday, April 27, 2010

15. Brooklyn, NY
FUTURE OF BUSINESS
DEVELOPMENT OF SLIQCASES FOR:
•Apple iPhone
•Blackberry Bold
•Blackberry Tour
•Droid
Source: Inc. Magazine
15Tuesday, April 27, 2010

16. 16Tuesday, April 27, 2010