LinkedIn is experiencing rapid international growth, with over 50% of its members now located outside the United States. The company saw 80-95% year-over-year growth in key metrics such as monthly users and page views in Q3 2011. LinkedIn's mission is to connect professionals worldwide to help them be more productive and successful. There is a huge global market opportunity as LinkedIn has over 150 million members but there are over 640 million professionals worldwide.
Socializing B2B Thought Leadership: Using Social Media to Demonstrate Industr...Rob Leavitt
Thought leadership is increasingly central to B2B marketing, yet few companies have a well-organized program or a well-integrated social strategy for it. This ISBM presentation provides a framework for both, with examples from IBM, McKinsey, and CSC.
Using Hidden Networks to Identify and Develop High PotentialsMaya Townsend
~~Slides from May 17, 2012 presentation at the North East HR Association conference~~
How often have you realized, only after an employee has left the company, how critical he or she actually was to the business? Have you ever found your company in dire straits because key positions have been empty for too long? Or have you hired a promising new executive only to see that person fail after just a short time on the job?
If so, you’re not alone. Sixty-four percent of new executives hired from the outside fail at their jobs, according to HR Review. And companies regularly fail to recognize the value of individuals or roles until they’re gone.
Succession planning helps improve the situation. But the data most companies use to make decisions about development and succession is incomplete.
The missing piece is the organization’s networks. Networks show the hidden relationships within organizations and identify deeply trusted employees, subject matter experts, innovation leaders, effective implementers, and problem solvers. They show who is deeply trusted, who people go to for leadership, and who might shine on their performance reviews but can’t work well with others.
Knowledge of the information embedded in networks can help leaders identify high potentials more effectively, make better decisions about succession, and craft more accurate and effective development plans.
More: http://partneringresources.com/organizational-networks-and-talent/
This presentation by the authors of "Extract Value From Consultants: How to Hire, Control, and Fire Them" provides some practical advice on how to maximize value when hiring management consultants.
Socializing B2B Thought Leadership: Using Social Media to Demonstrate Industr...Rob Leavitt
Thought leadership is increasingly central to B2B marketing, yet few companies have a well-organized program or a well-integrated social strategy for it. This ISBM presentation provides a framework for both, with examples from IBM, McKinsey, and CSC.
Using Hidden Networks to Identify and Develop High PotentialsMaya Townsend
~~Slides from May 17, 2012 presentation at the North East HR Association conference~~
How often have you realized, only after an employee has left the company, how critical he or she actually was to the business? Have you ever found your company in dire straits because key positions have been empty for too long? Or have you hired a promising new executive only to see that person fail after just a short time on the job?
If so, you’re not alone. Sixty-four percent of new executives hired from the outside fail at their jobs, according to HR Review. And companies regularly fail to recognize the value of individuals or roles until they’re gone.
Succession planning helps improve the situation. But the data most companies use to make decisions about development and succession is incomplete.
The missing piece is the organization’s networks. Networks show the hidden relationships within organizations and identify deeply trusted employees, subject matter experts, innovation leaders, effective implementers, and problem solvers. They show who is deeply trusted, who people go to for leadership, and who might shine on their performance reviews but can’t work well with others.
Knowledge of the information embedded in networks can help leaders identify high potentials more effectively, make better decisions about succession, and craft more accurate and effective development plans.
More: http://partneringresources.com/organizational-networks-and-talent/
This presentation by the authors of "Extract Value From Consultants: How to Hire, Control, and Fire Them" provides some practical advice on how to maximize value when hiring management consultants.
Optimizing your LinkedIn profile for professional communication network buildingBarrie Byron
27 September 2012 Slides from the presentation that I shared with Florida International University professional communication students and faculty, and members of the STC Palm Beaches Chapter. Presentation covers tips for Optimizing your LinkedIn profile for professional communication network building.
5 Ways to Ratchet Up Your Fundraising Using LinkedIn4Good.org
For nonprofits, LinkedIn can be a development and outreach goldmine.
It is a tool that boards, executives, and staff must understand because e-based outreach will be the norm.
LinkedIn is the one social medium geared to business people interested in professional development and connections. It links 175 million personal profiles that can be tapped according to interest, specialty, location, and background.
Another New Year's Guide from your friends at MVMT.
Throughout 2012, Jullien Gordon, Michael Cordeo & I will release at least one video every month focused on great ways to use the guide.
An ebook version of the guide will remain FREE forever.
However, after we reach our first 1,000 downloads we'll also publish a limited edition print and bound version of the guide, and release a special audio book version. {smile}
The guide is organized to help you answer key questions.
This year, we encourage you to consider intentionally planning to build your personal capital, intellectual capital, social capital, and financial capital. We believe that as we develop these 4 capitals we gain the ability to create our D.R.E.A.M. Life. Which, as Jullien would say, means to have our "Desired Relationships, Employment, and Money."
Decisions are being made all over the world right now.
Make 2012 a year you make decisions that get you closer to actually accomplishing your goals.
The first step is writing them all down.
Watch the video.
Download the guide.
Print it, quickly.
Complete it, honestly.
Share it, widely.
-Rolando H. Brown aka Grow
Social Media and LinkedIn for IFAs and Financial Planners - Full-day workshop...Philip Calvert
Slide deck from Philip Calvert's Social Media and LinkedIn workshop for IFAs and Financial Planners on 26th September 2013
For in-house LinkedIn workshops or conference speeches on how to apply Social Media and LinkedIn in the changing world of sales, please contact Philip Calvert via www.philipcalvert.com
Join our Internet Marketing and Social Media Club for IFAs and Financial Planners here:
http://www.ifalife.com/InternetMarketingClub
The Social Advisor : Social Media Secrets for Savvy AdvisorsSmarsh
The social media landscape is constantly changing, and things have shifted incredibly fast within the financial services industry over the past few years. With the increased guidance from regulatory bodies, and the large amount of older demographics on social media, social media networking is no longer just a should-do, but a must-do for advisors who want to market themselves and grow their business. This deck covers: - Forward-thinking social media practices from the nation’s leading financial advisors
- Ideas for making your original content stand out from the competition
- Compliance and Social Media Do’s and Don’ts
- Archiving and supervision technologies that can help you meet regulatory obligations
Content by:
Amy McIlwain, Vice President of Social and Digital Strategy at Moore Communications Group, an internationally recognized for radical new ways of approaching social media, PR, marketing, advertising, and customer service within the financial service industry.
Jimmy Douglas is General Manager of Web Services at Smarsh, where he oversees the growth and innovation of the company’s website and digital marketing solutions for financial advisors. He works with industry regulators, including the SEC and FINRA, to keep advisors informed of the latest developments and requirements related to digital marketing and compliance.
Social Media for Advisors: Is Anyone Listening?Smarsh
Developing effective listening channels is the key to establishing yourself as a thought leader and maintaining your social media strategy.
This presentation on crafting listening channels that can give you the edge you need in the increasingly competitive financial industry.
eMarketer Webinar: B2B Lead Generation—Best Practices in Social, Content Mark...eMarketer
Join eMarketer for a discussion about the opportunities for B2B marketers to hone their messaging, uncover more leads and turn more of those prospects into customers.
The revolution that business is undergoing at the hands of social media continues to dominate discussion in the financial services world.
While virtually all organizations are adapting in some manner to the new possibilities and challenges presented by social business, some industries face specific hurdles when looking to do so. Financial services is a prime example.
How should financial brands react to these changes, and what are the leading businesses in the sector doing to get ahead?
Read this free report to discover:
- The current challenges and opportunities within the financial sector with regard to social media
- Five specific, practical ways financial brands can get ahead and advance their social media listening activities, with examples
More info available here: http://bit.ly/OYiNdW
At any given point in their careers, wealth managers will find themselves faced with multiple strategic paths to choose from and difficult choices to make. Advisors can waste time, stagnating, trying to find the perfect moment to choose the perfect path and hope that it is the right one by james price aero financial
Digital Inbound Marketing for the Financial AdvisorCraig Faulkner
If traditional marketing is about going out and finding potential clients, inbound marketing is about creating ways for potential clients to find you. Use this presentation to find out exactly what to do to draw prospects to your financial planning practice.
Every day, people share billions of public posts across social media, and every one of these updates – no matter how innocuous – offer marketers valuable insights into people’s attitudes, beliefs, behaviours, and habits. This guide explains how you can find relevant conversations, and analyse them to deliver bottom-line value for your brand.
Use these tips to make your social media marketing EVEN better! We interviewed marketers who are in the weeds of social media every day to find their best tips for everything from building a quality social following to posting creative social content.
From Fans to Advocates: How to Build Community and Grow #BrandLoveHootsuite
What is community? How can making community central to your business help you grow? Beyond likes, +1s, shares and RTs, how can brands engage with their audiences to build lasting relationships that take them from fans to advocates? Hootsuite’s VP Community & Customer Experience, Jeanette Gibson, and Dr. William Ward, Director, Education Strategy share best practices and real-world examples of how a strong community of fans and followers can become a powerful tool in activating others to get involved and fall in love with your brand.
Optimizing your LinkedIn profile for professional communication network buildingBarrie Byron
27 September 2012 Slides from the presentation that I shared with Florida International University professional communication students and faculty, and members of the STC Palm Beaches Chapter. Presentation covers tips for Optimizing your LinkedIn profile for professional communication network building.
5 Ways to Ratchet Up Your Fundraising Using LinkedIn4Good.org
For nonprofits, LinkedIn can be a development and outreach goldmine.
It is a tool that boards, executives, and staff must understand because e-based outreach will be the norm.
LinkedIn is the one social medium geared to business people interested in professional development and connections. It links 175 million personal profiles that can be tapped according to interest, specialty, location, and background.
Another New Year's Guide from your friends at MVMT.
Throughout 2012, Jullien Gordon, Michael Cordeo & I will release at least one video every month focused on great ways to use the guide.
An ebook version of the guide will remain FREE forever.
However, after we reach our first 1,000 downloads we'll also publish a limited edition print and bound version of the guide, and release a special audio book version. {smile}
The guide is organized to help you answer key questions.
This year, we encourage you to consider intentionally planning to build your personal capital, intellectual capital, social capital, and financial capital. We believe that as we develop these 4 capitals we gain the ability to create our D.R.E.A.M. Life. Which, as Jullien would say, means to have our "Desired Relationships, Employment, and Money."
Decisions are being made all over the world right now.
Make 2012 a year you make decisions that get you closer to actually accomplishing your goals.
The first step is writing them all down.
Watch the video.
Download the guide.
Print it, quickly.
Complete it, honestly.
Share it, widely.
-Rolando H. Brown aka Grow
Social Media and LinkedIn for IFAs and Financial Planners - Full-day workshop...Philip Calvert
Slide deck from Philip Calvert's Social Media and LinkedIn workshop for IFAs and Financial Planners on 26th September 2013
For in-house LinkedIn workshops or conference speeches on how to apply Social Media and LinkedIn in the changing world of sales, please contact Philip Calvert via www.philipcalvert.com
Join our Internet Marketing and Social Media Club for IFAs and Financial Planners here:
http://www.ifalife.com/InternetMarketingClub
The Social Advisor : Social Media Secrets for Savvy AdvisorsSmarsh
The social media landscape is constantly changing, and things have shifted incredibly fast within the financial services industry over the past few years. With the increased guidance from regulatory bodies, and the large amount of older demographics on social media, social media networking is no longer just a should-do, but a must-do for advisors who want to market themselves and grow their business. This deck covers: - Forward-thinking social media practices from the nation’s leading financial advisors
- Ideas for making your original content stand out from the competition
- Compliance and Social Media Do’s and Don’ts
- Archiving and supervision technologies that can help you meet regulatory obligations
Content by:
Amy McIlwain, Vice President of Social and Digital Strategy at Moore Communications Group, an internationally recognized for radical new ways of approaching social media, PR, marketing, advertising, and customer service within the financial service industry.
Jimmy Douglas is General Manager of Web Services at Smarsh, where he oversees the growth and innovation of the company’s website and digital marketing solutions for financial advisors. He works with industry regulators, including the SEC and FINRA, to keep advisors informed of the latest developments and requirements related to digital marketing and compliance.
Social Media for Advisors: Is Anyone Listening?Smarsh
Developing effective listening channels is the key to establishing yourself as a thought leader and maintaining your social media strategy.
This presentation on crafting listening channels that can give you the edge you need in the increasingly competitive financial industry.
eMarketer Webinar: B2B Lead Generation—Best Practices in Social, Content Mark...eMarketer
Join eMarketer for a discussion about the opportunities for B2B marketers to hone their messaging, uncover more leads and turn more of those prospects into customers.
The revolution that business is undergoing at the hands of social media continues to dominate discussion in the financial services world.
While virtually all organizations are adapting in some manner to the new possibilities and challenges presented by social business, some industries face specific hurdles when looking to do so. Financial services is a prime example.
How should financial brands react to these changes, and what are the leading businesses in the sector doing to get ahead?
Read this free report to discover:
- The current challenges and opportunities within the financial sector with regard to social media
- Five specific, practical ways financial brands can get ahead and advance their social media listening activities, with examples
More info available here: http://bit.ly/OYiNdW
At any given point in their careers, wealth managers will find themselves faced with multiple strategic paths to choose from and difficult choices to make. Advisors can waste time, stagnating, trying to find the perfect moment to choose the perfect path and hope that it is the right one by james price aero financial
Digital Inbound Marketing for the Financial AdvisorCraig Faulkner
If traditional marketing is about going out and finding potential clients, inbound marketing is about creating ways for potential clients to find you. Use this presentation to find out exactly what to do to draw prospects to your financial planning practice.
Every day, people share billions of public posts across social media, and every one of these updates – no matter how innocuous – offer marketers valuable insights into people’s attitudes, beliefs, behaviours, and habits. This guide explains how you can find relevant conversations, and analyse them to deliver bottom-line value for your brand.
Use these tips to make your social media marketing EVEN better! We interviewed marketers who are in the weeds of social media every day to find their best tips for everything from building a quality social following to posting creative social content.
From Fans to Advocates: How to Build Community and Grow #BrandLoveHootsuite
What is community? How can making community central to your business help you grow? Beyond likes, +1s, shares and RTs, how can brands engage with their audiences to build lasting relationships that take them from fans to advocates? Hootsuite’s VP Community & Customer Experience, Jeanette Gibson, and Dr. William Ward, Director, Education Strategy share best practices and real-world examples of how a strong community of fans and followers can become a powerful tool in activating others to get involved and fall in love with your brand.
Today, there are 2.8 billion active social media users (+21% YoY), or 37% of the world’s population, compared to 3.8 billion people, or 50% of the world’s population, who are connected to the internet (source: according to GlobalWebIndex).
In 2016, social media continued to experience several changes that require marketers to take notice. The first transition concerns the multitude of social platforms and the rise of chatting apps. The second transition has been changes in mobile and video usage. The third transition involves the integration of social features into online commerce and content websites, or the development of “social core”.
The increasing penetration and use of mobile, has turned messaging apps into an important type of social networks. In 2016, 27% of the population accessed social media from mobile devices – 1.97 billion people. In 2017, 34% of the world’s population, or 2.55 billion people, use social media on their mobile phones (+30% YoY). Messaging apps are very popular among younger users, with Snapchat the most-used social media platform among 12 to 24-years-olds.
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
The Who What Where When And Why Of Social Media Lead GenerationAbhishek Shah
Social Media is the place to be for lead generation. Each platform offers insight and information about thousands of potential prospects, and it’s all right there waiting for you.
But in order for your strategy to be efficient and effective, you have to identify the 5 W’s of your lead generation: Who, What, Where, When, and Why.
This SlideShare will give you a brief breakdown of what these elements are and how to use them to your advantage.
A simple 'how-to' guide to social media for entrepreneurs, explaining how to make more effective use of social in just 10 minutes per day. Alongside 3 essential tips, the presentation also includes links to some fantastic free resources to help you get started today. For more help and info, visit http://wearesocial.sg
Social Media Week 2012: Using LinkedIn to drive community, collaboration and ...FleishmanHillard UK
This presentation, shared with attendees at Social Media Week 2012 in London, provides an overview of LinkedIn Marketing Solutions offering and a step-by-step approach to building and implementing a successful B2B social media strategy on LinkedIn.
The focus is mainly on using LinkedIn groups to build a strong sense of community among B2B audiences and customers specifically through: discovery, strategy, promotion, content, community, lead generation and measurement.
NAGILITI is a global management consulting practice offering a robust set of product cadences, including advisory services, for Corporate Clients, Executives and Senior Level Professionals.
NACD: Social Networks Are Creating New Risks for BoardsOpenMatters
Presentation to NACD on how social, mobile and cloud technologies are creating risks (and potential rewards) for corporate directors and their shareholders
Background slides for a 30-minute talk with 50 or so high-impact entrepreneurs enrolled in the Founder Institute\'s Chicago cohort. This message requires 90 to 180 minutes, and twice as many slides.
Linkedin is a powerful recruiting tool. This presentation outlines ways to use Linkedin for recruiting as well as some stats to help identify your audience on Linkedin. Top 10 tips for recruiting include outside the box ideas to make your recruiting system work with Linkedin.
LinkedIn: Home to the Global Business EliteLinkedIn
The latest round of the Global Business Elite survey shows over a third of the world’s most influential and affluent people using LinkedIn at least once a month.
The research shows the same level of penetration for LinkedIn amongst the highest-level C-Suite executives, 118,000 of whom use the network daily. And the platform also reaches 58% of international business travellers.
Top business users are amongst LinkedIn’s most engaged and digitally savvy members, with 83% accessing content via a smartphone. And with high personal net worth and big business-purchase budgets, they represent the most valuable consumers on the planet.
This year’s People in Financial Services conference will focus on how the right leadership and engagement tools can elevate your organizations success and performance through its HIPO talent. Learn the importance of having a strategic plan in place to attract, develop and retain HIPOs.
Focused sessions and case studies will discuss best practices in engaging and retaining high potential talent, leadership development, and cutting-edge recruitment strategies in a post-recession reality.
In addition, the summit will address key areas that affect your talent management processes such as; organizational development, branding, culture, deployment, segmenting, and strategic
business partnerships.
Similar to LinkedIn_Financial Services Marketing (20)
3. The world’s largest professional network
International now comprises over 50% of total membership
150M+ 1
88M
2
Avg Monthly Users in Q3’11
83% y/y growth
10.5B+ 2
Page Views in Q3’11
80% y/y growth
1B+
1
Searches in Q3’11
95% y/y growth
1 Internal data as of August 4, 2011; 2 comScore data as of June 30, 2011
3
5. Huge global market opportunity in members
150M+
1
LinkedIn Members
640M+
2
Worldwide Professionals
3,300M+
2
Worldwide Workforce
1 LinkedIn members as of August 4, 2011 | 2 Source: International Planning & Research
5
6. Finance Professionals are on LinkedIn
Industry
Total
Manager & Above VP & Above CXO/Owner
Audience
Financial Services
3,104,713 1,339,857 641,381 319,016
Banking
2,077,477 826,871 298,036 87,953
Insurance
1,371,135 561,126 234,306 148,928
Investment Management
404,236 215,149 113,757 70,558
Capital Markets
184,706 66,201 33,785 21,567
Investment Banking
348,692 148,527 65,796 25,188
Real Estate
1,771,496 788,790 464,902 388,307
Accounting
1,734,952 500,273 247,130 197,473
Commercial Real Estate
180,263 90,369 47,867 33,339
Total
11,177,670 4,537,163 2,146,960 1,592,329
CXO’s From every Fortune 500 Company, + 11 million Decision Makers
6
11. The professional profile of record
Connect
Experience /
Education
Professional
Details
Recommendations
Summary:
Career and
Professional
Highlights
Groups /
Associations
11
14. LinkedIn’s audience of professionals is one of the
most influential, educated and affluent on the web
3.4M 71%
2
1
CXOs and VPs College grad or post grad
$86K
3
Average house hold income
Sources: 1 US internal LinkedIn data, September 2011 2 LRN member survey, September 2011 3The Nielsen Company @ Plan Rel 3 2011
14
15. Targeting beyond demographics
Function, Seniority, Location, I
ndustry, Company Size
Education, Skills, Interests, Groups
15
16. Thought Leadership Content Distribution
John Williams
Managing Director Investment Advisor, Endowments
And Foundations
Greater New York City Area I Investment Management
16
17. Trigger Targeting
Amy Brooks
VP of Business Development at 3D Financial
Greater New York City Area I Computer Software
Current VP of Business Development at 3D Financial
Past Director of Business Development at AIF Worldwide
Amy Brooks Just started at 3D Financial. I am fortunate to work with such a
great team.
17
18. Group Association Targeting
Michael Hudson
Chief Investment Officer at Fireman Capital
Greater Boston Area I Investment Management
18
26. Once a member commits to follow a brand, they can receive continuous updates in the place
where they gather professional information.
News
Status
Citi Financial capability matters, Read this report that The Citi Foundation Update
Knowledge commissioned to understand what is needed to strengthen the demand
side of financial inclusion efforts. Citi Foundations: “ Bridging the Gap:
Like (185) • Comment (41) • Share
Business
Intelligence
27. Brands using status updates to engage followers have
shown early success
121 clicks per A status update on average
update
8 shares per
update
…generates 41,567 impressions
…and a .50% average engagement
rate with the message
72 likes per
8 comments
update
per update
207.3 Average engagement
actions per status update 0.50% Engagement rate
Every company is now transparent and interconnected
Replaces rolodex & business card; address book in the cloud
3.4M C-level and VP executives in LinkedIn US member base.71% of LinkedIn US audience has college or post graduate degree.$86 Average house hold income.
Objective:Create awareness of Panamera HybridTargeting:Affluent, Executive-Level Professionals Environmentally Conscious
Objective:Target professionals to roll-over 401K accounts Target:Job changers Director level and above
Objective:Create awareness of Panamera HybridTargeting:Affluent, Executive-Level Professionals Environmentally Conscious
Click #1 follow > Following
Growth of Followers
Audi A6 Challenge: <http://www.audia6challenge.be/> http://www.audia6challenge.be/