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XING – #1 Professional
Social Network In German
Speaking Europe
Investor Presentation, March 2013
Disclaimer
  This presentation was produced in March 2013 by XING AG (the "Company") solely for use as an information source for potential business partners and is strictly
  confidential. It has been made available to you solely for your own information and may not be copied, distributed or otherwise made available to any other person
  by any recipient. This presentation is not an offer for sale of securities in the United States. The distribution of this presentation to you does not constitute an offer
  or invitation to subscribe for, or purchase, any shares of the XING AG and neither this presentation nor anything contained herein shall form the basis of, or be
  relied on in connection with, any offer or commitment whatsoever.
  The facts and information contained herein are as up-to-date as is reasonably possible and are subject to revision in the future. Neither the Company nor any of its
  subsidiaries, any directors, officers, employees, advisors nor any other person makes any representation or warranty, express or implied as to, and no reliance
  should be placed on, the accuracy or completeness of the information contained in this presentation. Neither the Company nor any of its subsidiaries, any directors,
  officers, employees, advisors or any other person shall have any liability whatsoever for any loss arising, directly or indirectly, from any use of this presentation. The
  same applies to information contained in other material made available at the presentation.
  While all reasonable care has been taken to ensure the facts stated herein are accurate and that the opinions contained herein are fair and reasonable, this
  document is selective in nature and is intended to provide an introduction to, and overview of, the business of the Company. Where any information and statistics
  are quoted from any external source, such information or statistics should not be interpreted as having been adopted or endorsed by the Company as being
  accurate.
  This presentation contains forward-looking statements relating to the business, financial performance and results of the Company and/or the industry in which the
  Company operates. These statements are generally identified by words such as "believes," "expects," "predicts," "intends," "projects," "plans," "estimates," "aims,"
  "foresees," "anticipates," "targets," and similar expressions. The forward-looking statements, including but not limited to assumptions, opinions and views of the
  Company or information from third party sources, contained in this presentation are based on current plans, estimates, assumptions and projections and involve
  uncertainties and risks. Various factors could cause actual future results, performance or events to differ materially from those described in these statements. The
  Company does not represent or guarantee that the assumptions underlying such forward-looking statements are free from errors nor do they accept any
  responsibility for the future accuracy of the opinions expressed in this presentation. No obligation is assumed to update any forward-looking statements.

  This presentation speaks as of December 2012. Neither the delivery of this presentation nor any further discussions of the Company with any of the recipients
  shall, under any circumstances, create any implication that there has been no change in the affairs of the Company since such date.

  IMPORTANT NOTICE
  Pro-forma results
  Results contained in this presentation are partly based on unaudited pro-forma financial results that the Company derived from its preliminary and past financial
  statements for the indicated periods in order to make these periods comparable and show non-recurring costs.

  Cautionary note regarding preliminary results and pro-forma financial results
  This presentation contains preliminary results and pro-forma results. The preliminary results may change during their final review. While the Company believes that
  its pro-forma financial results are reflective of its recurrent trends and the on-going status of its business, there can be no assurance that its pro-forma results will
  accurately reflect these trends and status and therefore, its investors are urged not to rely solely upon the pro-forma results when making their investing decision
  and the pro-forma results should always be reviewed together with its actual financial results.




                                                                                                                                                                               2
Executive Summary




                            #1 professional social network in D-A-CH



                      Large growth potential



                    Clear strategy to double revenues



                       High profitability and strong cash-generation




                                                                       3
Leading professional social network in D-A-CH…

  … in members                                                                                          … in activity
  Member base and net growth                                                                     Page Views Distribution
                                                                                          of professional networks 20122
                                 6.09m                                                                   1%
          5.28m
                                                                                                 19%
                    +816k

          2011                     2012
                                                                                                                  80%

             … in social recruiting                                            … due to strong local ties
            Which social media sites are                                      XING belongs to Germany’s DNA
            best for finding top talent1
                                                                              > 250 local Ambassadors
             42                                                               > 120,000 offline events p.a.
                                                                               Local customer service
                                                                               Largest local sales force
                          8
                                    3          3          1                    Specialized for local needs
             XING     Facebook    Twitter   LinkedIn    Other            #1

Source:
1 Forsa survey among 201 HR decision makers in Germany, September 2012
2 Comscore Metrics 10/2012



                                                                                                                           4
Members use XING for…

         Digital identity management   Jobs/career opportunities




         Networking and                Event participation
         knowledge transfer




                                                                        >6m business
                                                                   professionals in D-A-CH




                                                                                         5
Corporates use XING for…

          Identify potential        e-Recruiting         Organize events
          customers and business    active sourcing
          partners                  (Talent Manager)




                                    Passive sourcing
                                    (Job ads and
          Advertising               employer branding)   Increase reach
                                                         of events




                            Ad
                          example


                                                                                >6m business
                                                                           professionals in D-A-CH




                                                                                                 6
XING has multiple ways of monetization



 Paid                        Premium Club                                                     Events
                                                                                                                  Commission
 memberships                                                                                                         to XING

 Premium membership:                                                                                   • 5.9% of ticket price
 • 3m @ €7.95 p.m.                                                e-Recruiting
 • 12m @ €6.95 p.m.                                                                                    • €0.99 per ticket sold
                                                   Passive recruiting                                  • AdCreator
                                                   • Fixed price job ads: €395 – €595                    (Event Lead Gen):
 • Total of 808k payers
   (D-A-CH: 782k)                                  • Click price job ads: €0.79 p.c.                     CPM Model
   13% payer ratio                                 Active recruiting
                                                   • XING Talent Manager: €249/license p.m.
 Advertising                                       Employer branding
 • CPM model                                       Company Profiles
                                                   • Standard                @ €24.90 p.m.
                                                   • Plus                    @ €129 p.m.


                             Existing monetization models easily transferrable to mobile

                                >13m members worldwide – >6m members in D-A-CH

Important notice: This new reporting structure will be implemented in 2013                                                       7
Significant potential to further drive member and revenue growth



    4th largest economy worldwide1
    • 100m inhabitants
    • 77m internet users                                             >20m white collar
    • $4.3 trillion GDP                                              professionals2
      (35% of EU)1


    D-A-CH                                                           >€1.3bn recruiting industry2



    Particular challenges                                            ~€500m events ticketing
                                                                     and fulfillment market3
    • Aging population
    • Shortage of skilled workforce
    • War for talent




1 Source: International Monetary Fund
2 Source: XING estimates
3 Source: Convene’s annual meetings market survey & XING estimates                           8
Our strategy to double revenues



                            Mantra and
                              Vision                                        Key strategic initiatives


      Social Network   Socializing business                                 Increase relevant and
                       We are THE social fabric that creates and            unique user value
                       enriches business interactions every day

      Premium Club     Desired membership                                   Establish paid
                       Every single day a user knows that                   business community
                       his/her membership is valuable

      e-Recruiting     Matching people and jobs                             Establish leading active
                       There is no job search without XING –                sourcing and employer
                       neither for recruiters nor for job-seekers           branding platform


      Events           Digital mastermind of events                         Build Europe’s largest
                       We are the first point of reference for organizers   platform for conferences
                       and attendees of professional events                 and seminars




                                                                                                        9
Executing our growth strategy:
Our Social Networking platform



                                     Mantra
                                                           Our strategic initiatives to drive
 Addressable market: ~20m users      Socializing           growth and traffic of our network
 • Strong network effects            business
                                                           • Push mobile
 • Strong growth of mobile traffic
 • >300m P2P connections                                   • Drive relevance for users

                                     Vision                • Pull in members through Verticals
 Members in D-A-CH                   We are THE social     • Build API ecosystem
                              >6.1   fabric that creates
                  5.3                and enriches busi-    • Evolve design and usability
     4.5                                                     to become more engaging
                                     ness interactions
                                     every day




    2010         2011        2012e




                                                                                                 10
Strongest growth in members and activity
in D-A-CH-region since 2009
Member base & net adds
                                                                      6.1m

                                                          816k                   XING
                                                                              continued
                                        805k                                 to outgrow
                                                                             competitors
     3.7m            729k                                                     in D-A-CH



                  Daily active users (DAU): Jan‘13 vs. Jan‘12: +32%




     2009         Adds 2010          Adds 2011         Adds 2012      2012



                                                                                       11
Executing our growth strategy: Premium Club



 Addressable market:                  Mantra
                                                           Our strategic initiatives to
 XING makes market
                                      Desired              drive growth
 • 802,000 paying members             membership
 • 13% payer ratio                                         • Revitalize current premium
 • >90% renewal rate                                         membership with additional benefits
                                                             (XING and 3rd party)

                                      Vision               • Add new paid special memberships
 Subscription revenues in €m
                               51.3
                                      Every single day     • Seal new partnerships
                48.8                  a user knows that
    45.1
                                      his/her membership
                                      is valuable




    2010        2011           2012




                                                                                                   12 12
Executing our growth strategy: e-Recruiting
XING offers the largest database for active and passive job-seekers



Addressable market: €1.3bn
   Passive and active sourcing
                                             Mantra
                                                                  Our strategic initiatives to
   Headhunting market (skilled)
   Freelancer market                        Matching people      drive growth
                                             and jobs
• XING is already #1 in social recruiting                         • Claim the market and secure no. 1
• Opportunity to establish active sourcing                          position for active sourcing in D-A-CH
  as most effective way to recruit
• Social context makes passive sourcing                           • Increase product offering:
  more effective                             Vision                 New products for active recruiting
• Large sales force with local                                      and employer branding
                                             There is no job        (kununu acquisition in January 2013)
  customer service
                                             search without
e-Recruiting revenues in €m                  XING – neither for   • Build the market:
                                   16.7      recruiters nor for     By expanding into adjacent segments
                     13.3                    job-seekers
     7.8



    2010            2011           2012




                                                                                                             13
Executing our growth strategy: e-Recruiting
XING Talent Manager (XTM) for active sourcing

                                                                       Access to the largest talent network       Launched Sep
                                                                      in German-speaking countries                 27, 2012


                                                                      User licenses are distributed by company

                                                                       Project folders for current vacancies
                                                                      keep things organized

                                                                       Transparent teamwork for
     German companies pursuing                                        recruiting projects
     active sourcing1
            2010                   2011                    2012

                                                           24%    TALENT MANAGER (€3,000 p.a. per license)2
                                  18%                             “The long-term corporate recruiting solution”
          11%




1 Source:  ICR Recruiting Report 2012, 500+ Participants
2   Regular price. Introductory offer includes discount                                                                          14
Executing our growth strategy: Events



                                        Mantra
 Addressable market: €480m                                    Our strategic initiatives
 • >120k events organized               Digital mastermind    to drive growth
 • >700k event participants             of events
                                                              • Integration of amiando@XING
 • Strong local sales force                                     after founders left
 • AdCreator to promote events online
                                                              • Strengthen marketplace
                                        Vision                  and lead generation
                                        We are the first      • Mobile now!
 Events revenues in €m                  point of reference
                               3.9      for organizers and    • Change passive
                                        attendees of            to active sales
                  2.5                   professional events


      0

    2010         2011         2012




                                                                                              15
Our goal: double revenues until 2016

                          Revenues
                           doubled      2016
                        Growing
                         top line
                        20%+ yoy
                                       2015
                       EBITDA
                       margin
                     expansion
                      becomes
                       visible
                                     2014
                     Year of
                   transition
                                     2013
                   Headcount            Selective        Strengthen
                    increase          investments         execution
               significantly lower   in product and    excellence and
                than in previous     marketing/sales    accountability
                      years                                              16
Executive summary – Financials



                                  Attractive revenue growth with
                                  further growth potential ahead

                             Strong profitability despite increased
                             investments in growth


                         Strong cash flow generation


                         Negative invested capital


                             Regular dividends




                                                                      17
FY 2012: Revenue growth 11%, flat EBITDA

                                                                                       2012                          2011                    2012             2012
                                                                                   adjusted                                              vs. 2011         vs. 2011
                                                                                          Abs.2)                     Abs.3)                       Abs.         Rel.

   Total revenue1                                                                          73.3                       66.2                         7.1         11%


   Costs                                                                                (51.3)                     (43.9)                       (7.4)         (17%)


   EBITDA                                                                                  22.0                       22.2                      (0.2)          (1%)


   Margin                                                                                  30%                       34%                  (4% pts)          (4% pts)


   Depreciation                                                                            (8.3)                     (8.0)                      (0.3)          (4%)


   Financial result                                                                          0.3                        0.5                     (0.2)         (32%)


   Taxes                                                                                   (4.8)                     (5.3)                         0.5          9%


   Net result                                                                                9.2                        9.4                     (0.2)          (3%)

  (1) Including other operating income
  (2) 2012 figures adjusted for one-time expenses related to Burda takeover bid & kununu GmbH acquisition (€1.9m) & taxes adjusted by €0.5m accordingly
  (3) 2011 figures adjusted for one-time write-down of market entries for Spain & Turkey (€14.4m) & taxes adjusted by €0.3m accordingly




                  One-time effects on €1.9m related to mandatory
                  takeover bid by Burda Digital & kununu acquisition

                                                                                                                                                                       18
All business units profitable except “Events”

     Profitability by business unit

                                                                      2012

 Network                                                               N/A

 Premium Club

 e-Recruiting

 Events

 International

 EBITDA margin (group)                                                 30%




     Ongoing investments in “Events” dilutes group EBITDA margin by 5-6% pts

                                                                               19
FY 2012: Revenue Split

 Premium Club            e-Recruiting           Events
 in €m                   in €m                  in €m




          5%                       26%                         54%




   48.8        51.3


                                         16.7
                            13.3




                                                                     3.9
                                                        2.5


   2011        2012         2011         2012           2011         2012



                                                                            20
Full year operating cash flow €18.9m
                                                             2012               2011             2012       2012
                                                                                             vs. 2011   vs. 2011

                                                              Abs.               Abs.            Abs.       Rel.

  EBITDA                                                      20.1               22.2           (2.2)     (10%)
  Interest/tax/ESOP                                          (3.8)              (9.1)             5.3      59%
   Net working capital                                         2.6                0.8             1.8     224%
  Operating cash flow excl. organizer cash                    18.9               13.9             5.0      36%
  Investment – operating                                     (7.3)              (6.5)           (0.8)     (12%)
  Investment – acquisitions                                  (2.5)              (5.4)             3.0      55%
  Financing incl. transaction of own shares                    3.9                5.2           (1.3)     (27%)
  Free cash flow excl. dividends & organizer cash             13.0                7.2           (5.8)       N/A

  Capital return                                            (20.0)                0.0          (20.0)       N/A
  Regular dividend                                           (3.0)                0.0           (3.0)       N/A

  Free cash flow excl. organizer cash                       (10.0)                7.2          (17.2)       N/A

  Effects organizer cash                                       0.6                2.0           (1.4)     (71%)
  Free cash flow incl. organizer cash                        (9.4)                9.2          (18.6)       N/A



              Adjusted for distortions in 2011 operating cash flow is on previous years level
              [2011 adjusted for tax-cash-outs for years 2006-2010 (€4.8m) = OpCF: €18.7m]                    21

                                                                                                                   21
Q4 numbers
Q4’12: €19m revenues, €6.6m EBITDA (adj.)

                                                                             Q4’12                   Q3’12                Q4’12          Q4’11        Q4’12
                                                                                                                      vs. Q3’12                   vs. Q4’11
                                                                                Abs.2                    Abs.                             Abs.3

   Total revenue1                                                               19.0                    18.3                       4%     17.6           8%


   Costs                                                                      (12.4)                 (12.8)                        3%    (12.0)         (4%)


   EBITDA                                                                         6.6                     5.5                     19%      5.6          18%


   Margin                                                                       35%                     30%                     5% pts    32%         3% pts


   Depreciation (adjusted)                                                      (2.3)                   (2.1)                    (9%)     (2.6)         12%


   Financial result                                                               0.0                     0.1                   (54%)      0.2         (82%)


   Taxes (adjusted)                                                             (1.4)                   (1.3)                      8%     (1.4)          1%


   Net result (adjusted)                                                          2.9                     2.2                     33%      1.8          67%

   (1) Including other operating income
   (2) Adjusted for one-time expenses related to Burda biid and kununu acquisition (€1.9m)
   (3) Adjustment for one time write-down of market entries for Spain & Turkey (€14.4m) & taxes adjusted by €0.3m accordingly




                                                                                                                                                               23
Q4 2012: Revenue Split

 Premium Club          e-Recruiting             Events
 in €m                 in €m                    in €m




          5%                      22%                         23%




   12.7        13.3




                                        4.4
                           3.6


                                                        0.7         0.9


  Q4'11        Q4'12      Q4'11         Q4'12       Q4'11           Q4'12




                                                                            24
Personnel main investment area to further drive company growth


  Personnel                                Marketing                               Other Expenses
  in €m                                    in €m                                   in €m
  in % of total revenue                    in % of total revenue                   in % of total revenue



                   17%                                       63%                                    (11%)



                   7.7      7.6
      6.5


                                                                                                     4.0        4.2
                                                                                        3.8


      37%          42%     40%                  1.7           1.2     0.6               22%          22%        22%

                                                10%           6%       3%


    Q4'11        Q3'12    Q4'12               Q4'11         Q3'12    Q4'12            Q4'11        Q3'12      Q4'12

      Investment into product/technology      Online display & social media adv.        External services, legal, audit & consulting
      organization & sales/marketing          Search engine marketing (SEM)             Payment processing, server hosting
      4 new FTEs in Q4                        Offline marketing expenditure             Rent & other costs
      68 new FTE’s in 2012                    (conferences & events,
                                              print, sponsoring)
                                              Affiliate marketing

                                                                                                                                 25
Q4 2012: Operating cash flow: €3.8m

                              Q4’12    Q3’12        Q4’12     Q4’11        Q4’12
                                                vs. Q3’12              vs. Q4’11
                               Abs.     Abs.          Abs.     Abs.          Abs.


  EBITDA                        4.7      5.5          (0.9)     5.6          (0.9)


  Interest/tax/ESOP            (1.4)    (0.9)         (0.5)    (2.7)          1.3


   Net working capital          0.5      0.1           0.4     (0.4)          0.9

  Operating cashflow excl.
                                3.8      4.7          (1.0)     2.5           1.3
  organizer cash
  Investment – operating       (2.1)    (1.6)         (0.6)    (2.2)          0.1


  Investment – acquisitions    (2.5)     0.0          (2.5)    (0.0)         (2.5)

  Financing incl.
                                1.9      0.1           1.8      0.4           1.5
  transaction of own shares
   Free cashflow excl.
                                1.1      3.3          (2.2)     0.7           0.4
   organizer cash

  Effects organizer cash       (2.1)     1.8          (3.9)    (2.5)          0.4


  Free cashflow incl.
                               (1.0)     5.1          (6.2)    (1.8)          0.8
  organizer cash




                                                                               26
Negative invested capital from shareholders’ perspective

   in €m
   [Excl. event organizer cash and NWC]


                                              As of
                                          Dezember
                                              2012
                                              Abs.
                                                      Operating assets    €25.0m
   Assets                                      89.1
   Operating assets                            25.0
                                                      Deferred income    (€25.1m)
   Acquisitions / international                 7.1   Liabilities         (€9.6m)
   TAX A/R                                      0.8
                                                      Invested capital    (€9.7m)
   Cash                                        56.2   w/o cash
   Liabilities                                 89.1
   Equity                                      51.8
   Deferred income                             25.1
   Liabilities                                  9.6
   Tax liabilities                              2.5
   Other                                        0.0




                                                                                    27
Thank you
for your kind
attention!
                The professional network
                          www.xing.com
XING AG IR stats
Market cap: ~€220m / ~€56m cash / no debt
                                                          Consensus from                                                              Average trading volume per day (XETRA)
                                                          10 brokers       2013e       2014e        2015e
                                                                                                                                                27,677
                                                          Total revenues   81.5         90.6         94.1
               (Analyst estimates as of March 15, 2013)




                                                          EBITDA           24.0         29.0         32.1
                                                                                                                          21,462
   Consensus


                                                                                                                                                                                             21,259
                                                          Margin           30%          32%          34%            19,326
                                                                                                                                17,362
                                                          Depreciation     -8.1         -8.1          -8.1                                                                              15,437
                                                                                                                                                          14,156
                                                          EBIT             16.0         20.9         23.2                                                       11,601
                                                                           20%          23%          25%                                                                                              9,807
                                                          Margin
                                                                                                                                                                                6,216                         6,222           6,537
                                                          Net income       11.0         14.3         16.7
                                                                                                                                                                                                                      3,683
                                                          EPS in €         2.02         2.62         3.02
                                                          DPS in €         0.73         0.84         0.87
                                                                                                                    Feb-12 Mar-12 Apr-12 May-12 Jun-12 July 12 Aug-12 Sep-12 Oct-12 Nov-12 Dec - 12 Jan-13 Feb-13



                                                                                  Berenberg Bank, Commerzbank,
                                                                                   Close Brothers, Deutsche Bank,      Burda Digital GmbH                                     2,922,244          52.61%
       Analyst coverage                                                                 Hauck & Aufhäuser, HSBC,
                                                                                                                       DWS Investment                                            361,000          6.50%
                                                                                             JP Morgan Cazenove,
                                                                                          MM Warburg, Montega
                                                                                                                       Ennismore                                                 293,622          5.29%
       Shares                                                                                       5,554,243
                                                                                                                       Schroders                                                 282,421          5.08%
                                                                                                                       Ruane, Cunniff & Goldfarb                                 169,259          3.05%
       TecDax ranking end of February 2013
                                                                                                                       Treasury Shares                                              75,332        1.36%
       Market Cap.                                                                                           36        Other                                                  1,450,365          26.11%

       Turnover                                                                                              28        Numbers based on last filing – actual shareholdings can differ


                                                                                                                                                                                                                          29
XING share price development since IPO in Dec 06
       as of March 15 2013
250%




200%




150%




100%




50%




 0%
  Dec-06 Apr-07 Aug-07 Dec-07 Apr-08 Aug-08 Dec-08 Apr-09 Aug-09 Dec-09 Apr-10 Aug-10 Dec-10 Apr-11 Aug-11 Dec-11 Apr-12 Aug-12 Dec-12

                                                    XING AG     TecDAX      SDAX      DAX

                                                 +40%         +31%       +14%      +25%



                                                                                                                                    30
Investor Relations
Contact details & social media channels

                                                                               http://twitter.com/xing_ir




                                                                           http://www.slideshare.net/patmoeller




                                                                           http://www.youtube.com/XINGcom

       Patrick Moeller
       Director Investor Relations
       XING AG
       Gaensemarkt 43
       20354 Hamburg                                                            http://blog.xing.com
       Germany
       Tel.: +49 (0)40 419 131-793
       Fax.: +49 (0)40 419 131-44
       (Please use this number to submit “WpHG notifications”)
                                                                                skype:patrickmoeller?add
       Email.: patrick.moeller@xing.com
       IR website: http://corporate.xing.com/english/investor-relations/




                                                                                                                  31

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XING AG Investor Presentation 03/2013

  • 1. XING – #1 Professional Social Network In German Speaking Europe Investor Presentation, March 2013
  • 2. Disclaimer This presentation was produced in March 2013 by XING AG (the "Company") solely for use as an information source for potential business partners and is strictly confidential. It has been made available to you solely for your own information and may not be copied, distributed or otherwise made available to any other person by any recipient. This presentation is not an offer for sale of securities in the United States. The distribution of this presentation to you does not constitute an offer or invitation to subscribe for, or purchase, any shares of the XING AG and neither this presentation nor anything contained herein shall form the basis of, or be relied on in connection with, any offer or commitment whatsoever. The facts and information contained herein are as up-to-date as is reasonably possible and are subject to revision in the future. Neither the Company nor any of its subsidiaries, any directors, officers, employees, advisors nor any other person makes any representation or warranty, express or implied as to, and no reliance should be placed on, the accuracy or completeness of the information contained in this presentation. Neither the Company nor any of its subsidiaries, any directors, officers, employees, advisors or any other person shall have any liability whatsoever for any loss arising, directly or indirectly, from any use of this presentation. The same applies to information contained in other material made available at the presentation. While all reasonable care has been taken to ensure the facts stated herein are accurate and that the opinions contained herein are fair and reasonable, this document is selective in nature and is intended to provide an introduction to, and overview of, the business of the Company. Where any information and statistics are quoted from any external source, such information or statistics should not be interpreted as having been adopted or endorsed by the Company as being accurate. This presentation contains forward-looking statements relating to the business, financial performance and results of the Company and/or the industry in which the Company operates. These statements are generally identified by words such as "believes," "expects," "predicts," "intends," "projects," "plans," "estimates," "aims," "foresees," "anticipates," "targets," and similar expressions. The forward-looking statements, including but not limited to assumptions, opinions and views of the Company or information from third party sources, contained in this presentation are based on current plans, estimates, assumptions and projections and involve uncertainties and risks. Various factors could cause actual future results, performance or events to differ materially from those described in these statements. The Company does not represent or guarantee that the assumptions underlying such forward-looking statements are free from errors nor do they accept any responsibility for the future accuracy of the opinions expressed in this presentation. No obligation is assumed to update any forward-looking statements. This presentation speaks as of December 2012. Neither the delivery of this presentation nor any further discussions of the Company with any of the recipients shall, under any circumstances, create any implication that there has been no change in the affairs of the Company since such date. IMPORTANT NOTICE Pro-forma results Results contained in this presentation are partly based on unaudited pro-forma financial results that the Company derived from its preliminary and past financial statements for the indicated periods in order to make these periods comparable and show non-recurring costs. Cautionary note regarding preliminary results and pro-forma financial results This presentation contains preliminary results and pro-forma results. The preliminary results may change during their final review. While the Company believes that its pro-forma financial results are reflective of its recurrent trends and the on-going status of its business, there can be no assurance that its pro-forma results will accurately reflect these trends and status and therefore, its investors are urged not to rely solely upon the pro-forma results when making their investing decision and the pro-forma results should always be reviewed together with its actual financial results. 2
  • 3. Executive Summary #1 professional social network in D-A-CH Large growth potential Clear strategy to double revenues High profitability and strong cash-generation 3
  • 4. Leading professional social network in D-A-CH… … in members … in activity Member base and net growth Page Views Distribution of professional networks 20122 6.09m 1% 5.28m 19% +816k 2011 2012 80% … in social recruiting … due to strong local ties Which social media sites are XING belongs to Germany’s DNA best for finding top talent1 > 250 local Ambassadors 42 > 120,000 offline events p.a.  Local customer service  Largest local sales force 8 3 3 1  Specialized for local needs XING Facebook Twitter LinkedIn Other #1 Source: 1 Forsa survey among 201 HR decision makers in Germany, September 2012 2 Comscore Metrics 10/2012 4
  • 5. Members use XING for… Digital identity management Jobs/career opportunities Networking and Event participation knowledge transfer >6m business professionals in D-A-CH 5
  • 6. Corporates use XING for… Identify potential e-Recruiting Organize events customers and business active sourcing partners (Talent Manager) Passive sourcing (Job ads and Advertising employer branding) Increase reach of events Ad example >6m business professionals in D-A-CH 6
  • 7. XING has multiple ways of monetization Paid Premium Club Events Commission memberships to XING Premium membership: • 5.9% of ticket price • 3m @ €7.95 p.m. e-Recruiting • 12m @ €6.95 p.m. • €0.99 per ticket sold Passive recruiting • AdCreator • Fixed price job ads: €395 – €595 (Event Lead Gen): • Total of 808k payers (D-A-CH: 782k) • Click price job ads: €0.79 p.c. CPM Model 13% payer ratio Active recruiting • XING Talent Manager: €249/license p.m. Advertising Employer branding • CPM model Company Profiles • Standard @ €24.90 p.m. • Plus @ €129 p.m. Existing monetization models easily transferrable to mobile >13m members worldwide – >6m members in D-A-CH Important notice: This new reporting structure will be implemented in 2013 7
  • 8. Significant potential to further drive member and revenue growth 4th largest economy worldwide1 • 100m inhabitants • 77m internet users >20m white collar • $4.3 trillion GDP professionals2 (35% of EU)1 D-A-CH >€1.3bn recruiting industry2 Particular challenges ~€500m events ticketing and fulfillment market3 • Aging population • Shortage of skilled workforce • War for talent 1 Source: International Monetary Fund 2 Source: XING estimates 3 Source: Convene’s annual meetings market survey & XING estimates 8
  • 9. Our strategy to double revenues Mantra and Vision Key strategic initiatives Social Network Socializing business Increase relevant and We are THE social fabric that creates and unique user value enriches business interactions every day Premium Club Desired membership Establish paid Every single day a user knows that business community his/her membership is valuable e-Recruiting Matching people and jobs Establish leading active There is no job search without XING – sourcing and employer neither for recruiters nor for job-seekers branding platform Events Digital mastermind of events Build Europe’s largest We are the first point of reference for organizers platform for conferences and attendees of professional events and seminars 9
  • 10. Executing our growth strategy: Our Social Networking platform Mantra Our strategic initiatives to drive Addressable market: ~20m users Socializing growth and traffic of our network • Strong network effects business • Push mobile • Strong growth of mobile traffic • >300m P2P connections • Drive relevance for users Vision • Pull in members through Verticals Members in D-A-CH We are THE social • Build API ecosystem >6.1 fabric that creates 5.3 and enriches busi- • Evolve design and usability 4.5 to become more engaging ness interactions every day 2010 2011 2012e 10
  • 11. Strongest growth in members and activity in D-A-CH-region since 2009 Member base & net adds 6.1m 816k XING continued 805k to outgrow competitors 3.7m 729k in D-A-CH Daily active users (DAU): Jan‘13 vs. Jan‘12: +32% 2009 Adds 2010 Adds 2011 Adds 2012 2012 11
  • 12. Executing our growth strategy: Premium Club Addressable market: Mantra Our strategic initiatives to XING makes market Desired drive growth • 802,000 paying members membership • 13% payer ratio • Revitalize current premium • >90% renewal rate membership with additional benefits (XING and 3rd party) Vision • Add new paid special memberships Subscription revenues in €m 51.3 Every single day • Seal new partnerships 48.8 a user knows that 45.1 his/her membership is valuable 2010 2011 2012 12 12
  • 13. Executing our growth strategy: e-Recruiting XING offers the largest database for active and passive job-seekers Addressable market: €1.3bn  Passive and active sourcing Mantra Our strategic initiatives to  Headhunting market (skilled)  Freelancer market Matching people drive growth and jobs • XING is already #1 in social recruiting • Claim the market and secure no. 1 • Opportunity to establish active sourcing position for active sourcing in D-A-CH as most effective way to recruit • Social context makes passive sourcing • Increase product offering: more effective Vision New products for active recruiting • Large sales force with local and employer branding There is no job (kununu acquisition in January 2013) customer service search without e-Recruiting revenues in €m XING – neither for • Build the market: 16.7 recruiters nor for By expanding into adjacent segments 13.3 job-seekers 7.8 2010 2011 2012 13
  • 14. Executing our growth strategy: e-Recruiting XING Talent Manager (XTM) for active sourcing Access to the largest talent network Launched Sep  in German-speaking countries 27, 2012  User licenses are distributed by company Project folders for current vacancies  keep things organized Transparent teamwork for German companies pursuing  recruiting projects active sourcing1 2010 2011 2012 24% TALENT MANAGER (€3,000 p.a. per license)2 18% “The long-term corporate recruiting solution” 11% 1 Source: ICR Recruiting Report 2012, 500+ Participants 2 Regular price. Introductory offer includes discount 14
  • 15. Executing our growth strategy: Events Mantra Addressable market: €480m Our strategic initiatives • >120k events organized Digital mastermind to drive growth • >700k event participants of events • Integration of amiando@XING • Strong local sales force after founders left • AdCreator to promote events online • Strengthen marketplace Vision and lead generation We are the first • Mobile now! Events revenues in €m point of reference 3.9 for organizers and • Change passive attendees of to active sales 2.5 professional events 0 2010 2011 2012 15
  • 16. Our goal: double revenues until 2016 Revenues doubled 2016 Growing top line 20%+ yoy 2015 EBITDA margin expansion becomes visible 2014 Year of transition 2013 Headcount Selective Strengthen increase investments execution significantly lower in product and excellence and than in previous marketing/sales accountability years 16
  • 17. Executive summary – Financials Attractive revenue growth with further growth potential ahead Strong profitability despite increased investments in growth Strong cash flow generation Negative invested capital Regular dividends 17
  • 18. FY 2012: Revenue growth 11%, flat EBITDA 2012 2011 2012 2012 adjusted vs. 2011 vs. 2011 Abs.2) Abs.3) Abs. Rel. Total revenue1 73.3 66.2 7.1 11% Costs (51.3) (43.9) (7.4) (17%) EBITDA 22.0 22.2 (0.2) (1%) Margin 30% 34% (4% pts) (4% pts) Depreciation (8.3) (8.0) (0.3) (4%) Financial result 0.3 0.5 (0.2) (32%) Taxes (4.8) (5.3) 0.5 9% Net result 9.2 9.4 (0.2) (3%) (1) Including other operating income (2) 2012 figures adjusted for one-time expenses related to Burda takeover bid & kununu GmbH acquisition (€1.9m) & taxes adjusted by €0.5m accordingly (3) 2011 figures adjusted for one-time write-down of market entries for Spain & Turkey (€14.4m) & taxes adjusted by €0.3m accordingly One-time effects on €1.9m related to mandatory takeover bid by Burda Digital & kununu acquisition 18
  • 19. All business units profitable except “Events” Profitability by business unit 2012 Network N/A Premium Club e-Recruiting Events International EBITDA margin (group) 30% Ongoing investments in “Events” dilutes group EBITDA margin by 5-6% pts 19
  • 20. FY 2012: Revenue Split Premium Club e-Recruiting Events in €m in €m in €m 5% 26% 54% 48.8 51.3 16.7 13.3 3.9 2.5 2011 2012 2011 2012 2011 2012 20
  • 21. Full year operating cash flow €18.9m 2012 2011 2012 2012 vs. 2011 vs. 2011 Abs. Abs. Abs. Rel. EBITDA 20.1 22.2 (2.2) (10%) Interest/tax/ESOP (3.8) (9.1) 5.3 59% Net working capital 2.6 0.8 1.8 224% Operating cash flow excl. organizer cash 18.9 13.9 5.0 36% Investment – operating (7.3) (6.5) (0.8) (12%) Investment – acquisitions (2.5) (5.4) 3.0 55% Financing incl. transaction of own shares 3.9 5.2 (1.3) (27%) Free cash flow excl. dividends & organizer cash 13.0 7.2 (5.8) N/A Capital return (20.0) 0.0 (20.0) N/A Regular dividend (3.0) 0.0 (3.0) N/A Free cash flow excl. organizer cash (10.0) 7.2 (17.2) N/A Effects organizer cash 0.6 2.0 (1.4) (71%) Free cash flow incl. organizer cash (9.4) 9.2 (18.6) N/A Adjusted for distortions in 2011 operating cash flow is on previous years level [2011 adjusted for tax-cash-outs for years 2006-2010 (€4.8m) = OpCF: €18.7m] 21 21
  • 23. Q4’12: €19m revenues, €6.6m EBITDA (adj.) Q4’12 Q3’12 Q4’12 Q4’11 Q4’12 vs. Q3’12 vs. Q4’11 Abs.2 Abs. Abs.3 Total revenue1 19.0 18.3 4% 17.6 8% Costs (12.4) (12.8) 3% (12.0) (4%) EBITDA 6.6 5.5 19% 5.6 18% Margin 35% 30% 5% pts 32% 3% pts Depreciation (adjusted) (2.3) (2.1) (9%) (2.6) 12% Financial result 0.0 0.1 (54%) 0.2 (82%) Taxes (adjusted) (1.4) (1.3) 8% (1.4) 1% Net result (adjusted) 2.9 2.2 33% 1.8 67% (1) Including other operating income (2) Adjusted for one-time expenses related to Burda biid and kununu acquisition (€1.9m) (3) Adjustment for one time write-down of market entries for Spain & Turkey (€14.4m) & taxes adjusted by €0.3m accordingly 23
  • 24. Q4 2012: Revenue Split Premium Club e-Recruiting Events in €m in €m in €m 5% 22% 23% 12.7 13.3 4.4 3.6 0.7 0.9 Q4'11 Q4'12 Q4'11 Q4'12 Q4'11 Q4'12 24
  • 25. Personnel main investment area to further drive company growth Personnel Marketing Other Expenses in €m in €m in €m in % of total revenue in % of total revenue in % of total revenue 17% 63% (11%) 7.7 7.6 6.5 4.0 4.2 3.8 37% 42% 40% 1.7 1.2 0.6 22% 22% 22% 10% 6% 3% Q4'11 Q3'12 Q4'12 Q4'11 Q3'12 Q4'12 Q4'11 Q3'12 Q4'12 Investment into product/technology Online display & social media adv. External services, legal, audit & consulting organization & sales/marketing Search engine marketing (SEM) Payment processing, server hosting 4 new FTEs in Q4 Offline marketing expenditure Rent & other costs 68 new FTE’s in 2012 (conferences & events, print, sponsoring) Affiliate marketing 25
  • 26. Q4 2012: Operating cash flow: €3.8m Q4’12 Q3’12 Q4’12 Q4’11 Q4’12 vs. Q3’12 vs. Q4’11 Abs. Abs. Abs. Abs. Abs. EBITDA 4.7 5.5 (0.9) 5.6 (0.9) Interest/tax/ESOP (1.4) (0.9) (0.5) (2.7) 1.3 Net working capital 0.5 0.1 0.4 (0.4) 0.9 Operating cashflow excl. 3.8 4.7 (1.0) 2.5 1.3 organizer cash Investment – operating (2.1) (1.6) (0.6) (2.2) 0.1 Investment – acquisitions (2.5) 0.0 (2.5) (0.0) (2.5) Financing incl. 1.9 0.1 1.8 0.4 1.5 transaction of own shares Free cashflow excl. 1.1 3.3 (2.2) 0.7 0.4 organizer cash Effects organizer cash (2.1) 1.8 (3.9) (2.5) 0.4 Free cashflow incl. (1.0) 5.1 (6.2) (1.8) 0.8 organizer cash 26
  • 27. Negative invested capital from shareholders’ perspective in €m [Excl. event organizer cash and NWC] As of Dezember 2012 Abs. Operating assets €25.0m Assets 89.1 Operating assets 25.0 Deferred income (€25.1m) Acquisitions / international 7.1 Liabilities (€9.6m) TAX A/R 0.8 Invested capital (€9.7m) Cash 56.2 w/o cash Liabilities 89.1 Equity 51.8 Deferred income 25.1 Liabilities 9.6 Tax liabilities 2.5 Other 0.0 27
  • 28. Thank you for your kind attention! The professional network www.xing.com
  • 29. XING AG IR stats Market cap: ~€220m / ~€56m cash / no debt Consensus from Average trading volume per day (XETRA) 10 brokers 2013e 2014e 2015e 27,677 Total revenues 81.5 90.6 94.1 (Analyst estimates as of March 15, 2013) EBITDA 24.0 29.0 32.1 21,462 Consensus 21,259 Margin 30% 32% 34% 19,326 17,362 Depreciation -8.1 -8.1 -8.1 15,437 14,156 EBIT 16.0 20.9 23.2 11,601 20% 23% 25% 9,807 Margin 6,216 6,222 6,537 Net income 11.0 14.3 16.7 3,683 EPS in € 2.02 2.62 3.02 DPS in € 0.73 0.84 0.87 Feb-12 Mar-12 Apr-12 May-12 Jun-12 July 12 Aug-12 Sep-12 Oct-12 Nov-12 Dec - 12 Jan-13 Feb-13 Berenberg Bank, Commerzbank, Close Brothers, Deutsche Bank, Burda Digital GmbH 2,922,244 52.61% Analyst coverage Hauck & Aufhäuser, HSBC, DWS Investment 361,000 6.50% JP Morgan Cazenove, MM Warburg, Montega Ennismore 293,622 5.29% Shares 5,554,243 Schroders 282,421 5.08% Ruane, Cunniff & Goldfarb 169,259 3.05% TecDax ranking end of February 2013 Treasury Shares 75,332 1.36% Market Cap. 36 Other 1,450,365 26.11% Turnover 28 Numbers based on last filing – actual shareholdings can differ 29
  • 30. XING share price development since IPO in Dec 06 as of March 15 2013 250% 200% 150% 100% 50% 0% Dec-06 Apr-07 Aug-07 Dec-07 Apr-08 Aug-08 Dec-08 Apr-09 Aug-09 Dec-09 Apr-10 Aug-10 Dec-10 Apr-11 Aug-11 Dec-11 Apr-12 Aug-12 Dec-12 XING AG TecDAX SDAX DAX +40% +31% +14% +25% 30
  • 31. Investor Relations Contact details & social media channels http://twitter.com/xing_ir http://www.slideshare.net/patmoeller http://www.youtube.com/XINGcom Patrick Moeller Director Investor Relations XING AG Gaensemarkt 43 20354 Hamburg http://blog.xing.com Germany Tel.: +49 (0)40 419 131-793 Fax.: +49 (0)40 419 131-44 (Please use this number to submit “WpHG notifications”) skype:patrickmoeller?add Email.: patrick.moeller@xing.com IR website: http://corporate.xing.com/english/investor-relations/ 31