Social Media In Financial Services – Alan Stevens

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Social Media In Financial Services – Alan Stevens

  1. 1. Social Media in Financial Services – January 2010 Alan Stevens The Media Coach
  2. 2. Successful online PR strategies for IFAs and financial brands Alan Stevens, MediaCoach www.mediacoach.co.uk Media Coach
  3. 3. Or.... <ul><li>How to market yourself around 24,000,000 times a year for a spend of..... </li></ul>
  4. 4. This much each week
  5. 10. Alan’s Social Media Rule 1 <ul><li>If you can’t get on the media, make your own media </li></ul>
  6. 11. How to make your own media
  7. 12. Social Media <ul><li>Blogs, Flickr (magazines) </li></ul><ul><li>Ezines (newspapers) </li></ul><ul><li>Podcasts (radio shows) </li></ul><ul><li>Videos (TV shows) </li></ul><ul><li>Social Networks </li></ul>
  8. 15. Internet Radio
  9. 18. How to produce an Internet Radio Show <ul><li>Step-by-step guide at: </li></ul><ul><li>www.alanstevens.net/podcasting.htm </li></ul>
  10. 19. Video
  11. 22. How to create an Internet TV Show <ul><li>Capture the clips (Creative Vado, Flip) </li></ul><ul><li>Edit the clips, dub voice and music (Windows Movie Maker) </li></ul><ul><li>Save as a YouTube compatible file </li></ul><ul><li>Upload to YouTube </li></ul><ul><li>Tell the world </li></ul>
  12. 23. Social Networking <ul><li>What sites are you on? </li></ul>
  13. 27. Finance companies using social media successfully
  14. 28. Ernst & Young - careers
  15. 29. Wells Fargo – blogs/second life
  16. 30. Fidelity – audio podcasts
  17. 31. Quicken – Picture sharing
  18. 32. Intuit – Tax Wiki
  19. 37. Twitter – what can you learn? <ul><li>Prototyping </li></ul><ul><li>Floating ideas </li></ul><ul><li>Customer feedback </li></ul><ul><li>Making choices </li></ul><ul><li>Getting ideas from customers </li></ul>
  20. 38. Alan’s Rules for Twitter <ul><li>Be polite </li></ul><ul><li>Be helpful </li></ul><ul><li>Don’t over-market yourself </li></ul><ul><li>Engage in conversation </li></ul><ul><li>Have a picture, bio and landing page </li></ul>
  21. 39. Social media case studies (1) <ul><li>First Direct </li></ul>
  22. 42. Social media case studies (2) <ul><li>First Direct </li></ul><ul><li>Ford </li></ul>
  23. 46. Social media case studies (3) <ul><li>First Direct </li></ul><ul><li>Ford </li></ul><ul><li>Shaquille O’Neal </li></ul>
  24. 49. Putting it all together Views Timing Total Yearly Cost (Pounds) Ezine 13,000 weekly 650,000 160 Radio Show 12,000 weekly 600,000 84 Blog 3,000 150/yr 450,000 Nil Twitter 4,300 5,000/yr 21,500,000 Nil TV Show 20,000 12/yr 240,000 Nil
  25. 50. My Marketing budget <ul><li>244 pounds per year </li></ul>
  26. 51. My Marketing reach <ul><li>Approx. 24 Million viewings per year </li></ul><ul><li>PLUS TV, Radio, Articles, Other Social Networks (Facebook, LinkedIn etc) </li></ul>
  27. 52. What’s the message?
  28. 56. How to get more business <ul><li>Think like a reporter </li></ul><ul><li>Act like a reporter </li></ul><ul><li>And.... </li></ul><ul><li>Seize the moment </li></ul>
  29. 57. Thanks for listening Alan Stevens The MediaCoach www.mediacoach.co.uk 020 8220 6919 Skype :mediacoach Twitter : mediacoach

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