5 Ways to Ratchet Up Your Fundraising Using LinkedIn

5 Ways to Ratchet Up Your Fundraising
Using LinkedIn
Geri Stengel, Marc W. Halpert & Maria Semple

October 2, 2012

A Service
Of: Sponsored by:

Protecting and Preserving the www.cjwconsulting.com
Institutional Memories of
Nonprofits Since 1993 (866) 598-0430
info@cjwconsulting.com

A Service
Of: Sponsored by:

www.mission.do

A Service
Of: Sponsored by:

Today’s Speakers
Geri Stengel
President
Ventureneer

Maria Semple
Principal
The Prospect Finder

Marc Halpert
Managing Partner
Your Best Interest

Assisting with chat questions: Hosting:
Jamie Maloney, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services, Inc.

A Service
Of: Sponsored by:

5 Ways to Ratchet Up Your
Fundraising Using LinkedIn
Nonprofit Webinars
October 2, 2012

Marc Halpert, Maria Semple,
Geri Stengel

5 © 2012 Ventureneer. All rights reserved.

Agenda

• The Lay of the Land
• Looking Your Best
• Finding What You’re
Looking For
• Getting That All
Important Intro
• Case Study: Finding
Donors, Board Members
and Partners
• Building Relationships
• Other LinkedIn Uses
• Q&A


A Roadmap to Successful Use of Linked in 5 Steps

1. Polish your profile so you and your organization shine bright
2. Increase your visibility with keywords
3. Research potential major donors
4. Meet the people you want to know
5. Build long-term relationships


The Lay of the Land


Nonprofits Not Taking Advantage of LinkedIn’s Abilities

52%

44% 43%
38%

29%
23%

14%
10%
7%

Research Database Get Introduction Talent Recruitment

Nonprofits Small Businesses Power Users
Source: Ditch Digital Dabbling: How Small Businesses + Nonprofits Can Master Online Marketing


LinkedIn Usage and Effectiveness

80%
70%

51%

39%

15%
11%

Use Very Effective Rating

Nonprofits Small Businesses Power Users



The More You Put In the More You Get Out

Nonprofits Power Uses

Complain 44% 17%
Fully Embraces 31% 70%


Your Whole
Organization Needs to
Look Its Best:
Especially You


Goal: How to Make LinkedIn Tell Others


Your Whole
Organization Needs to
Look Its Best:
Especially You


Volunteer Experience & Causes


©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Sep 2011

Free LinkedIn Apps


Just Some of the Free LinkedIn Apps


Make a Company Profile Page


To learn more about
company profile pages
for nonprofits, see:
http://connect2collaborate.
wordpress.com/why-linkedin-
company-pages-matter-to-
non-profits/


Finding What
You’re Looking For


Several Ways to Prospect

• Using Advanced Search Feature
• Mining Your First Degree Connections
• Finding and Mining Groups


LinkedIn Advanced Search


Search Rutgers Graduates, Accounting, Within 25 Miles


Focus: 1st Degree Connections, 2nd Degree
Connections and Members of My Shared Groups


Search Yielded 157 Results. YOURS different.


Save Your Searches! Puts LinkedIn on auto-pilot for You


Peruse List – Find Opportunities for Intro


Getting That Intro

• Use LinkedIn’s Built-in system for connecting through a
contact
• Invite the person to connect directly with you. Make sure you
personalize the invitation to connect
• Old School works too: Call your 1st degree contact to see how
well they know your prospect and would be willing to initiate an
introduction on your behalf


How to Find Groups

• Use the Search box and begin typing in words describing what
you are looking for. (Don’t forget to change the drop down
menu to ‘groups’)
• See what Groups your own 1st degree connections are joining.
They may be right for you, too!


Animal Nonprofit Wants People Interested in Pets


What to Do Once You’ve Joined a LinkedIn Group

• Monitor the Discussions and participate where you can add
value
• Start your own Discussions about topics of interest to this
Group
• Share your Upcoming Events within Groups. Events can be
listed in LinkedIn or you can even share a URL to an event
description online. Your choice!


How to Keep up With Group Discussions?

• In Account settings link, decide on the frequency of group
digest emails. No Email; Weekly; or Daily. Find the setting
that feels comfortable and won’t overwhelm you
• Some Groups are “Members Only” and require approval to
join. Discussions are seen only by members of this Group.
(Look for the lock symbol)


Sample Group Profile


Inviting Group Members to Connect With You Directly

• Use LinkedIn’s filtering tool to help you find members where
you are 2nd degree connected
• Peruse those 2nd degree connections and broaden your
network further by sending an invitation to connect with you


Mining Groups for 2nd Degree Connections


Case Studies


Board Connect: Tapping 2nd Connections


Sample InMail Note

Dear xxx,

We share a number of connections on LinkedIn, and an interest in XXX.

I’m on the board of Praxis Housing, a homeless organization in NYC. I
am looking for good people to help with this great organization,
including opportunities from serving on a committee to joining our board.

Please let me know a good time to speak and your phone number.

Regards,
Geri


Building
Relationships


Different Medium Same Rules


5 Ways to Ratchet Up Your Fundraising Using LinkedIn

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