2. My Background
•
•
•
Jim DiPietropolo- Founder & Managing Partner, Adison & Partners since
2005. jimd@adisonpartners.com
Adison is a Global Boutique Executive Search & Talent Management Firm
providing companies with recruiting and HR consulting services
Executive Recruiter since 1997 for various clients including:
3. WHAT IS LINKEDIN?
Who Uses LinkedIn?
•
L
argest and fastest-growing profession NE W
T ORK
ING site that allows you to establish an
online professional profile to:
– Stay in touch with current and former colleagues and classmates
– Find experts and ideas
– E
xplore Internship & Fulltime opportunities
•
Growing at a rate of approximately two user per second.
•
M
ore than 7,200 people will have joined L
inkedIn by the end of this 1 hour presentation.
225M+
professionals
64% outside the U.S.
2.9M+
companies
60K
64%
+
college and university
alumni groups
150+
industries
Executives from every
Fortune 500
company
30M+
students and recent grads
3
4. Linkedin is about being CONNECTED to NETWORK
Networking is about finding:
•the
•so
right people
you can ask the right questions
•ensuring
•to
you are on the right career path
build mutually beneficial relationships
•that
will open doors of opportunity
4
5. The BYU-Idaho Network
Why Networking is Essential in your Job Search:
At least 70 percent, if not 80 percent, of jobs
Are not published. And yet most people are
spending 70 or 80 percent of their time surfing
the net versus getting out there, talking to
employers, taking some chances [and] realizing
that the vast majority of hiring is friends and
acquaintances hiring other trusted friends and
acquaintances.
5
6. Why Linkedin is Better Than
Traditional Job Application Process
8. The BYU-Idaho Network
Breaking down the Job Search in Simple Terms
1. Fine Tune your LI Profile and Resume
1. Fine Tune your LI Profile and Resume
2. Network Effectively
2. Network Effectively
••
••
••
Increases your chances of being interviewed by 5-10X
Increases your chances of being interviewed by 5-10X
Bypasses the gatekeepers (HR)
Bypasses the gatekeepers (HR)
Increases no. of people who can endorse/refer you
Increases no. of people who can endorse/refer you
3. Looking for a job, submitting applications
3. Looking for a job, submitting applications
8
9. The BYU-Idaho Network
You are a Million Dollar Brand –
A Business of
1
•What
do you want to be know for?
•How are you going to market yourself?
•How can you use Linkedin as a strategy and not just a tool?
My Brand
My Message
Content Delivery
Increase Awareness
Build Respect
9
10. • Upload a GOOD P
hoto
• 100% Completion
• P Companies
ast
• E
ducational
Institutions
• Activities (Athletics
or Clubs can become
experience)
• Use E
mail address in
your summary
• Change P
ublic P
rofile to
F and L name
irst
ast
• K
eyword out your
profile
10
• Update your status
11. The BYU-Idaho Network
PREPARE to be FOUND, with a professional
LinkedIn Profile!
Compelling Headline
Compelling Headline
w/ Call to Action
w/ Call to Action
Professional Picture
Professional Picture
11
14. Maximizing your profile for best results.
Comprehensive Review of Experiences
Comprehensive Review of Experiences
With Recommendations
With Recommendations
14
15. Maximizing your Network for best results.
The BYU-Idaho profile
Take advantage of educational listing and
Take advantage of educational listing and
interests
interests
If seeking opportunities, make it
If seeking opportunities, make it
easy to be contacted!
easy to be contacted!
15
17. The BYU-Idaho Network
How LinkedIn Works
My Network
1’s
Potential Key
Connection
2’s
3’s & Groups
1’s = direct connections with full
contact information
2’s = connected to your 1’s and
1’s
are easy to add to your network
3’s = connected to your 2’s, you can
see only first name and are
more difficult to add
Group members = share a common group
and you can message them
2’s
3’s & Groups
17
18. The BYU-Idaho Network
Why expand the size of your LinkedIn network?
So you can FIND and be FOUND
So you can FIND and be FOUND
My Network
Potential Key
Connection
1’s
1’s
2’s
2’s
3’s & Groups
3’s & Groups
18
19. The BYU-Idaho Network
How to Grow Your Network
Connect with LinkedIn Super Connectors (those with 500+ Connections!
Linkedin Nerds that will connect with ANYONE! ) KEYWORD SEARCH:
LION
For example; when you Connect with me . . .
1’s become your 2’s
•My 600,000 2’s become your 3’s
•
•Your network grows by over 600,000
•
•My 7,000
•
23. The BYU-Idaho Network
Personalize Invite to Connect
Do Connect with:
Hello Brandon
I am a junior at Seton Hall University and found your
profile on linkedin and hope to pursue a similar path.
•Classmates and alumni
•Common career interests
•Employees of companies you
are interested in
•Shared hobbies/interests
Would you be willing to connect via Linkedin to a fellow
Pirate?
Thank you.
Jim
XXXXXXXXXXXXXXXX
Use a personal message and
Use a personal message and
save for future copy and paste.
save for future copy and paste.
Always use their name.
Always use their name.
23
24. The BYU-Idaho Network
From Connection to Relationship
Two message options to say
Two message options to say
“thank you” and request a dialogue
“thank you” and request a dialogue
24
25. The BYU-Idaho Network
From Connection to Relationship
Dear Brandon,
Thank you for adding me as a connection on Linkedin. I am
currently seeking connections and internship opportunities in the
health care industry and thought a fellow Pirate would be a great
resource. Would you have 10 minutes to connect by phone to
discuss your background and career? I saw your profile and I plan
on following a similar path as you.
Again, use a personal message
Again, use a personal message
and save for future copy and
and save for future copy and
paste. Always use their name.
paste. Always use their name.
Best Wishes,
Jim
25
27. The BYU-Idaho Network
Introducing the New LinkedIn Alumni Portal
And check this box
And check this box
Make sure to expand the years
Make sure to expand the years
27
29. The BYU-Idaho Network
Introducing the New LinkedIn Alumni Portal
Unlike “advanced search”
Unlike “advanced search”
you can connect with 3’s
you can connect with 3’s
Dear Andrew,
I will be graduating from Seton Hall this spring
and I am looking for networking connections
with our alumni in finance. I am very
interested in opportunities within Fidelity
Investments.
Thank you,
Jim DiPietropolo
jimd@shu.edu 973-234-5678
29
30. Introducing the New LinkedIn Alumni Portal
The BYU-Idaho Network
You can search by company name
You can search by company name
You can search similar
You can search similar
colleges, or any other school
colleges, or any other school
30
32. From being FOUND to KNOWN (and relationships)
Ask great questions
1. How did you get involved in . . .?
2. What advice would you give me if I wanted to be successful in your line of work?
3. What do you love/enjoy most about what you do?
4. What school(s) did you attend, and what made you decide to go there?
5. What did you study in school?
6. What fun things do you like to do outside of work?
7. What is it in your life that inspires you?
8. What kind of books do you like to read and which ones have had the greatest
impact on you?
9. Where do you see yourself five years from today?
10. How do you think we can mutually work together?
11. Who else do you know that I should be talking to?
32
33. The BYU-Idaho Network
From being FOUND to KNOWN (and relationships)
Remember networking etiquette
1. Say thank you in multiple ways (verbal, e-mail, handwritten note, etc.)
2. B considerate of their time
e
3. B professional
e
4. W
hen offered multiple jobs, make sure to respectfully decline and
express gratitude for the offer
33
37. How to uncover the hidden Name
Linkedin hides the names of 3rd
Connections but google doesn’t!
•
Inmails cost money but there is a
free trick!
•
HOW TO FIND THE NAME
•
Look for things that are specific to
the individual on the profile: Initial search on
Linkedin included “Seton Hall” so go with a
Google search- “Television Director” AND
Linkedin AND “NBC Television Network” AND
Seton Hall
40. Linkedin Groups
•
•
•
•
•
L
inkedin has Groups for every career function
L
ook for specific related to your major or Sport
J Groups (never too many) and participate
oin
L
inkedin allows UNL IT D Group messaging
IM E
M
eet people through Group Discussion and Invite to Connect
P
eople in Groups are L
inkedin Networking “Geeks” and they
live to network
Ask questions
44. Keep your Profile Updated
•
•
•
•
•
•
Send out invites to connect weekly. Under 250
connections = L
inkedin L
oser
P
articipate in Group discussions
Run a job search every week
Get creative… L
inkedin address on resume and
email signiture
You M
UST have references on your
profile !!!!!!!!
F me on L
ind
inkedin and CONNE !
CT
•
http://www.linkedin.com/in/jimdipietropolo
Here are newly updated statistics about LinkedIn.
The main takeaway from this slide is that there are a whole lot of incredibly diverse people on LinkedIn – all together in one place -- Fortune 500 companies, nonprofits, arts organizations, government agencies, small businesses, recruiters, active job seekers and passive job seekers. No matter what profession, position or locations your students want to work in, they’ll find related people and opportunities on LinkedIn.
So let’s look at the many ways you and your career center can use this huge network to achieve your goals and help your students.
