The document discusses the importance of omnipresent social data and its impact on human communication patterns due to mobile devices. It highlights the success of the Xing API and its features which enable developers to create applications, emphasizing creativity and innovation. It also touches on data security and the necessity of adapting to rapid data creation trends.

2. API DIE Why
OR
omnipresence of
social data is
essential?
Magith Noohukhan
XING AG

3. Social Data.
It’s part of
our daily life!

4. Radical Changes.
Shift in human
communication
pattern.

5. Accessing the data
from everywhere!
Expectations.

6. Omnipresence.
Mobile Devices,
Tablets.

7. How to achieve this?

9. What is an
Application
Programming
Interface?

10. A
P
I
www.xing.com

11. A success
story…

13. 100’s of external
developers...
Building
Awesome
Applications.

14. XING API
features...

15. Contacts,
Activity Stream,
Recommendations,
Messages,
Geo Locations,
and many more.

16. Developers are
our customers.

17. Is it safe?
Data and it’s
Security.

18. Why do we think
omnipresence is
necessary?

19. Build
You?
Application

21. Advantages?

22. Creativity
leads the
way for
innovation.

23. Makes new
external partners
and business
prospects.

24. One more thing…

25. “In 2020 we all create as many data in
one minute,
as we now create the same
in two hours …”
Andreas Weigend
www.weigend.com

26. Thank you
for your Magith Noohukhan
Manager Quality Assurance
kind
attention!
The professional network
www.xing.com