The document discusses LinkedIn, the largest professional social networking site. It launched in 2003 and now has over 120 million members in over 200 countries. LinkedIn allows users to create professional profiles, build networks of contacts, find jobs and business opportunities. The document outlines LinkedIn's revenue sources and growth, user demographics, competitors, product offerings, and potential future developments.

1. Steven Perdoch
Caitlin Leleck
Scott Lang
Matt Lapes
Alon Bendas

2.  Launched in May 2003
 World’s largest professional social network
 More than 120 million members
 Operates in over 200 countries
 Over $121 million in revenue as of Q2 2011

3.  Design a professional-looking profile
◦ Overview of current title, past positions, education,
recommendations and more
 Build a professional network of contacts you
can trust
 Find jobs and other business/career
opportunities
 Both free and premium services available

4.  College students Age
35-54
 Recent graduates
36% 55+
 Business Professionals
7%
18-24
21%
25-34
36%

5.  Viadeo – over 35 million members
◦ Big in Europe, South America, and China
 XING – over 11 million members
◦ European markets, especially Germany
 Facebook – over 800 million members
◦ Worldwide

6.  Advertisement Model
◦ Market Solutions
 Subscription Model
◦ Hiring Solutions
◦ Premium Subscriptions

8.  Corporate Solutions
◦ LinkedIn Recruiter
◦ LinkedIn Jobs Network
◦ LinkedIn Talent Direct
◦ LinkedIn Recruitment Advertising
◦ LinkedIn Career Pages
 Advantages for the company:
◦ Find top candidates
◦ Distribute Jobs
◦ Promote brand

9.  LinkedIn offers 4 types of Accounts
◦ Basic (free)
◦ Premium for Business
◦ Premium for Job Seekers
◦ Premium for Recruiters and Employers

10.  For Businesses…
◦ Business - $24.95 per month
◦ Business Plus - $49.95 per month
◦ Executive - $99.95 per month
 For Job Seekers…
◦ Job Seeker Basic - $19.95 per month
◦ Job Seeker - $29.95 per month
◦ Job Seeker Plus - $49.95 per month

11.  For Recruiters and Employers…
◦ Talent Basic - $49.95 per month
◦ Talent Finder - $99.95 per month
◦ Talent Pro - $499.95 per month

12. Revenue by Product:
Hiring Solutions $ 58,620,000 48%
Marketing Solutions 38,570,000 32%
Premium Subscriptions 23,850,000 20%
Total $ 121,040,000 100%

13.  From a year ago…
◦ Revenue grew 120%
Revenue by Product: 2011 2010
Hiring Solutions $ 58,620,000 $ 21,723,000
Marketing Solutions 38,570,000 18,308,000
Premium Subscriptions 23,850,000 14,864,000
Total $ 121,040,000 $ 54,895,000

14.  From a year ago…
◦ Membership grew 61%
Growth of LinkedIn Memberships
140
120
120M
100
(in millions)
80
60
65M
40
40M
33M
20
0.081M 1.6M 4M 8M 15M
0
Dec. '03 Dec. '04 Dec. '05 Dec. '06 Dec. '07 Dec. '08 May '09 April '10 June '11

15.  More selective job listings
 Better use of LinkedIn Answers
 LinkedIn Career Services
◦ Resume Tips
◦ Profile Assistance
◦ Development Tips
 Virtual Career Fair

16.  Make part of premium subscriptions
 Companies set down specific criteria for
their job listings
 LinkedIn filters job listings so that only
applicants that meet these criteria are
passed through
 Would allow for only the best candidates to
apply to jobs

17.  Allow applications of users that follow
specific companies to rise to the top of
resume listings for that company
 Set up question and answer sections on
company profiles for followers to take to
show how interested in the company they
really are
◦ Separates those that are truly interested in
working for the company from those only
interested in a job

18.  Free to users
 Create a special feature that attracts
companies to questions about them or their
industry
◦ Allows companies to interact with users that
could be good fit for company that are not
currently looking into it
 Question Alerts
◦ Would allow companies to answer questions
about themselves or how they operate within the
industry

19.  Offer charge service for users to upload
their official resumes to be graded by
LinkedIn personnel
 Allow for basic resume examples to be
available that were developed by companies
on LinkedIn
◦ Companies can show how they want resumes to
look so that only content is different, not
structure
◦ Users can see how to update/structure their
resume to look more attractive to those
companies they want to work for

20.  Develop tips/ a crash course to refer to when
making your profile
◦ Highlight what aspects of your life to consider
including in your profile
◦ Tips on organization of your profile and wording

21.  Analysis of logistics required
◦ Could be very resource intensive
 Offer at a premium if possible but expensive
 If reasonable, make it free to start as LinkedIn
learns about the process
 If enough value added features are developed
make it a premium service

22.  Offer charge service to make common
interview questions available to review
 Provide structured answers to show how
interview questions are properly answered
 Provide mock interviews through Skype so
users can practice interview techniques

23.  Additional Development Options:
◦ Cover Letters
◦ Thank You Letters
◦ Proper Email Techniques
◦ Proper Memo Techniques

24.  Think of it as speed dating online through
web chat
◦ But you get a job instead of dinner
 Organize by region
◦ Maybe many companies, maybe one large company

25.  Charge to sign up for the event
 Incentives to participate as well
◦ Feed back from employers about what they liked
and didn’t like about you
◦ Feed back about how employers were to interact
with