This document discusses the importance of personal branding on social media, particularly LinkedIn. It outlines key reasons to have a LinkedIn profile such as networking, marketing, and finding job opportunities. It provides tips for creating a complete LinkedIn profile including filling out sections like current job, experience, recommendations, and skills. The document also discusses using LinkedIn for business purposes such as optimizing company pages, connecting with influencers, and engaging followers.
The document provides guidance on using LinkedIn for job seeking. It discusses how LinkedIn can help build and maintain a professional network, connect with contacts at target companies, and establish expertise. The document outlines strategies for developing a strong LinkedIn profile that promotes the skills, experiences, and brand needed to get the desired job or career. It also reviews features for searching for jobs, people, companies and groups in order to expand one's network on LinkedIn.
- Employers are increasingly using social media like LinkedIn and Facebook to recruit employees, and the "hidden job market" exists through these networks.
- Job seekers need to effectively navigate social media to access opportunities and avoid missing promotions or jobs. Maintaining active profiles on LinkedIn, Twitter, and Facebook can help job seekers connect with potential employers and find hidden jobs.
- Employers benefit from social media by gaining awareness of potential employees, monitoring brand perceptions, and identifying new business opportunities - all of which help with recruiting and hiring top candidates.
The document provides an overview of a LinkedIn training session focused on maximizing the professional networking platform. It covers topics like personal branding, growing one's network, connecting with others, using tags, and managing time on LinkedIn. The training aims to help users stand out, drive more business, build new connections and pipelines, and use LinkedIn most effectively for recruitment, branding and business development.
Left out of LinkedIn? A primer on how to move from apprentice to journeyman. This presentation covers LInkedIn profile basics, customizing your URL, LinkedIn Connections, LinkedIn Groups, Recommendations, Endorsements, LinkedIn Search, LinkedIn and your Job Search, Personal Branding
This document provides information and tips for using LinkedIn effectively. It discusses setting up a professional LinkedIn profile with a complete background and experience section. It emphasizes using keywords, a professional photo, and an active status. The document also covers using LinkedIn groups to expand your network and generate leads. It provides instructions for creating a professional LinkedIn company page and strategies for engagement. Resources with additional LinkedIn training and best practices are also included.
Using LinkedIn for Covert Job SearchingDeborah Smith
This is a presentation I did for the American Chemical Society\’s National Convention in Philadephia. Contact me for other specialized Social Media presentations for your next trade show or conference. info@deborahlsmith.com
The document provides guidance on using LinkedIn for job seeking. It discusses how LinkedIn can help build and maintain a professional network, connect with contacts at target companies, and establish expertise. The document outlines strategies for developing a strong LinkedIn profile that promotes the skills, experiences, and brand needed to get the desired job or career. It also reviews features for searching for jobs, people, companies and groups in order to expand one's network on LinkedIn.
- Employers are increasingly using social media like LinkedIn and Facebook to recruit employees, and the "hidden job market" exists through these networks.
- Job seekers need to effectively navigate social media to access opportunities and avoid missing promotions or jobs. Maintaining active profiles on LinkedIn, Twitter, and Facebook can help job seekers connect with potential employers and find hidden jobs.
- Employers benefit from social media by gaining awareness of potential employees, monitoring brand perceptions, and identifying new business opportunities - all of which help with recruiting and hiring top candidates.
The document provides an overview of a LinkedIn training session focused on maximizing the professional networking platform. It covers topics like personal branding, growing one's network, connecting with others, using tags, and managing time on LinkedIn. The training aims to help users stand out, drive more business, build new connections and pipelines, and use LinkedIn most effectively for recruitment, branding and business development.
Left out of LinkedIn? A primer on how to move from apprentice to journeyman. This presentation covers LInkedIn profile basics, customizing your URL, LinkedIn Connections, LinkedIn Groups, Recommendations, Endorsements, LinkedIn Search, LinkedIn and your Job Search, Personal Branding
This document provides information and tips for using LinkedIn effectively. It discusses setting up a professional LinkedIn profile with a complete background and experience section. It emphasizes using keywords, a professional photo, and an active status. The document also covers using LinkedIn groups to expand your network and generate leads. It provides instructions for creating a professional LinkedIn company page and strategies for engagement. Resources with additional LinkedIn training and best practices are also included.
Using LinkedIn for Covert Job SearchingDeborah Smith
This is a presentation I did for the American Chemical Society\’s National Convention in Philadephia. Contact me for other specialized Social Media presentations for your next trade show or conference. info@deborahlsmith.com
This presentation provides a basic overview of LinkedIn and some of its key features. Topics covered in this presentation include: how to build a complete profile, how to navigate LinkedIn, how to connect with people on LinkedIn, how to nurture your LinkedIn network, how to manage your privacy settings and resources for learning more about LinkedIn
The document provides tips for using LinkedIn effectively even if not actively job searching. It notes that 97% of recruiters use LinkedIn to find candidates and outlines important fields for recruiters to find profiles, including location, title, company, industry and keywords. It emphasizes setting up a complete profile with a professional photo, well-written headline and summary highlighting skills, and making appropriate connections to increase visibility to recruiters.
Top 10 LinkedIn Biz Development Tips for CPAsAndrea Dale
This document provides 10 tips for using LinkedIn for business development as a CPA, including completing individual and company profiles, seeking meetings and conversations on LinkedIn, joining several groups, building an "aligned" network, using invitation messaging to establish relationships, responding promptly to connection requests, utilizing the LinkedIn mobile app, researching contacts, and being consistently active on the platform. It also advertises services from To The Point Marketing including LinkedIn profile makeovers and training.
Deborah Smith is a certified LinkedIn instructor who provides public and private training on developing strategies for LinkedIn, Facebook, Twitter, and other social media platforms. The document discusses the basics of using LinkedIn, including optimizing profiles, building connections strategically through groups and invitations, researching jobs and companies, and using advanced search techniques. It emphasizes completing and optimizing the profile, growing a quality network, becoming a visible contributor to gain notice, and connecting with the instructor for additional help.
LinkedIn Recruiter allows companies to search LinkedIn's database of profiles to source and engage passive candidates. Key features include seeing full names and profiles beyond a user's network, advanced search filters, direct messaging of candidates, and tracking candidate engagement and team activities. The tool aims to help recruiters find and contact qualified candidates faster and more cost-effectively than other methods.
LinkedIn Recruiter, Career Pages, Jobs Network, and Recruitment Ads help companies find and engage talent on LinkedIn. Recruiter allows searching profiles beyond a user's network to find qualified candidates. Career Pages help companies showcase their brand and opportunities. Jobs Network posts jobs to LinkedIn to reach both active and passive candidates. Recruitment Ads help companies engage candidates and build talent pipelines.
This document provides an overview of social media marketing strategies. It discusses using LinkedIn, Facebook, and other platforms to market your career and build your professional network. Key recommendations include completing your LinkedIn profile, engaging with groups, customizing your Facebook page, interacting regularly, and monitoring engagement. Content sharing is emphasized over direct promotion. Connecting with experts Lorraine Goodman and Max Weinstein is also suggested for further guidance.
This document provides tips for optimizing your LinkedIn profile, including making sure your name and keywords can be easily found by recruiters, customizing your headline and summary to include relevant keywords, and networking through groups. Recruiters primarily search by location, title, company, industry, and keywords, so those fields should be optimized. The document also recommends regularly engaging with your connections and groups in order to raise your profile and discover new opportunities.
This document summarizes a webinar about using LinkedIn for job searching. The webinar covers building a personal brand on LinkedIn, how employers use LinkedIn to research candidates, essential elements to include in a LinkedIn profile like recommendations and keywords, becoming findable to recruiters, using LinkedIn groups, and tools to enhance your profile. The presentation encourages job seekers to have a complete public profile with recommendations, treat LinkedIn like networking, and search for people at desired companies in order to find job opportunities through your connections.
The document provides information about Surranna Sandy, the President of Surcorp Group and founder of Resume Solutions. She holds several certifications related to resume writing, interviewing, web portfolios, and career coaching. The document then discusses how social media can be used to advance one's career by identifying opportunities on sites like LinkedIn, VisualCV, WhyHire, Twitter and others. It provides tips on using social networks for profile management, transparency of online information, and separating personal and professional networks.
Using LinkedIn Like a Pro to Grow your BusinessCourtney Hood
This presentation is about how to best utilize LinkedIn and how it relates to growing your business. The topics covered include:
1. LinkedIn for business - an overview
2. Effectively building out your profile
3. Tools to increase your credibility
4. Optimizing your profile
5. Growing your network
Presented by :Courtney Pemberton, Business Development Associate at Schipul - The Web Marketing Company
Professionally Social - Marketing Camp SF 2013Rachael King
The document provides tips for using social media platforms like LinkedIn, Twitter, and blogs to market yourself professionally and find your dream job. Some key points include:
1) Developing your personal brand through consistency and maintaining professionalism on all platforms.
2) Networking is the most important part of job hunting - connect with people at target companies through online and in-person meetings.
3) Optimize your LinkedIn profile by including relevant keywords, getting recommendations, and promoting your profile on other sites and business cards.
4) Be interesting on Twitter by adding value to your posts with insights, opinions, media, and attending events to build your professional network and opportunities.
This document provides career development resources and tips for economics students at the University of Wisconsin-Madison. It advises students to define their career goals by assessing their skills and interests and researching potential industries and companies. It also recommends students connect with professionals through informational interviews and online networks like LinkedIn. Finally, it encourages attendance at career events on campus to meet with recruiters from companies that frequently hire UW-Madison graduates.
This document provides 8 tips for recruiters to optimize their LinkedIn presence and connect with top talent:
1. Build an engaging personal profile with a photo, compelling headline, recommendations, and rich media content to establish your personal brand.
2. Join and participate actively in relevant LinkedIn groups to stay informed on the talent market and position yourself as an expert.
3. Share your job postings across LinkedIn, Facebook, Twitter, and with individuals to expand your reach.
4. Use status updates, polls, and sharing company information to position your employer brand and advertise opportunities.
1. Keep your resume to no more than two pages.
2. List your accomplishments using bullet points to highlight your impact and experience.
3. Tailor your resume for each job by including keywords from the job description.
How to Use LinkedIn (Dorking Business Show 2012)Philip Calvert
The document discusses how to use LinkedIn effectively for business purposes. It recommends investing time in completing your profile with keywords relevant to your industry or specialties. This will help other users find you when searching. The document also recommends engaging with other users by answering questions, following companies, joining groups, and sharing content and status updates on your profile. Tracking metrics can help determine what types of engagement and content perform best. LinkedIn offers various tools beyond profiles for connecting with others and demonstrating your expertise.
The document summarizes best practices for using LinkedIn as a professional networking tool. It discusses completing your profile with a headline, summary, work history, customizing your URL, asking for recommendations, and growing your network. It also covers using groups, applications, and completing a company page. The workshop aimed to help attendees get the most out of LinkedIn for networking, jobs, and building their professional brand.
This document provides an overview of Twitter and best practices for using the platform. It begins with definitions of Twitter and some of its key features like retweets and hashtags. It then gives a brief history of Twitter and provides various usage statistics. The bulk of the document outlines best practices for branding an account, gaining followers, using retweets and hashtags effectively, and interacting with other users on Twitter. It provides recommendations for customizing profiles, organizing campaigns and analyzing engagement.
Nathan Durfee organized an art exhibition in Charleston, South Carolina featuring over 25 collaborative works he created with 11 different artists. For the collaborations, Durfee would either finish pieces other artists started or add elements to their existing works. The collaborative process varied between artists, from handing pieces back and forth to discussing ideas through sketches. Both Durfee and the other artists found the experience challenging but rewarding, as it pushed them creatively and resulted in works that combined both of their styles in interesting new ways. The exhibition highlights the supportive arts community in Charleston, where most of the collaborating artists are based.
This presentation provides a basic overview of LinkedIn and some of its key features. Topics covered in this presentation include: how to build a complete profile, how to navigate LinkedIn, how to connect with people on LinkedIn, how to nurture your LinkedIn network, how to manage your privacy settings and resources for learning more about LinkedIn
The document provides tips for using LinkedIn effectively even if not actively job searching. It notes that 97% of recruiters use LinkedIn to find candidates and outlines important fields for recruiters to find profiles, including location, title, company, industry and keywords. It emphasizes setting up a complete profile with a professional photo, well-written headline and summary highlighting skills, and making appropriate connections to increase visibility to recruiters.
Top 10 LinkedIn Biz Development Tips for CPAsAndrea Dale
This document provides 10 tips for using LinkedIn for business development as a CPA, including completing individual and company profiles, seeking meetings and conversations on LinkedIn, joining several groups, building an "aligned" network, using invitation messaging to establish relationships, responding promptly to connection requests, utilizing the LinkedIn mobile app, researching contacts, and being consistently active on the platform. It also advertises services from To The Point Marketing including LinkedIn profile makeovers and training.
Deborah Smith is a certified LinkedIn instructor who provides public and private training on developing strategies for LinkedIn, Facebook, Twitter, and other social media platforms. The document discusses the basics of using LinkedIn, including optimizing profiles, building connections strategically through groups and invitations, researching jobs and companies, and using advanced search techniques. It emphasizes completing and optimizing the profile, growing a quality network, becoming a visible contributor to gain notice, and connecting with the instructor for additional help.
LinkedIn Recruiter allows companies to search LinkedIn's database of profiles to source and engage passive candidates. Key features include seeing full names and profiles beyond a user's network, advanced search filters, direct messaging of candidates, and tracking candidate engagement and team activities. The tool aims to help recruiters find and contact qualified candidates faster and more cost-effectively than other methods.
LinkedIn Recruiter, Career Pages, Jobs Network, and Recruitment Ads help companies find and engage talent on LinkedIn. Recruiter allows searching profiles beyond a user's network to find qualified candidates. Career Pages help companies showcase their brand and opportunities. Jobs Network posts jobs to LinkedIn to reach both active and passive candidates. Recruitment Ads help companies engage candidates and build talent pipelines.
This document provides an overview of social media marketing strategies. It discusses using LinkedIn, Facebook, and other platforms to market your career and build your professional network. Key recommendations include completing your LinkedIn profile, engaging with groups, customizing your Facebook page, interacting regularly, and monitoring engagement. Content sharing is emphasized over direct promotion. Connecting with experts Lorraine Goodman and Max Weinstein is also suggested for further guidance.
This document provides tips for optimizing your LinkedIn profile, including making sure your name and keywords can be easily found by recruiters, customizing your headline and summary to include relevant keywords, and networking through groups. Recruiters primarily search by location, title, company, industry, and keywords, so those fields should be optimized. The document also recommends regularly engaging with your connections and groups in order to raise your profile and discover new opportunities.
This document summarizes a webinar about using LinkedIn for job searching. The webinar covers building a personal brand on LinkedIn, how employers use LinkedIn to research candidates, essential elements to include in a LinkedIn profile like recommendations and keywords, becoming findable to recruiters, using LinkedIn groups, and tools to enhance your profile. The presentation encourages job seekers to have a complete public profile with recommendations, treat LinkedIn like networking, and search for people at desired companies in order to find job opportunities through your connections.
The document provides information about Surranna Sandy, the President of Surcorp Group and founder of Resume Solutions. She holds several certifications related to resume writing, interviewing, web portfolios, and career coaching. The document then discusses how social media can be used to advance one's career by identifying opportunities on sites like LinkedIn, VisualCV, WhyHire, Twitter and others. It provides tips on using social networks for profile management, transparency of online information, and separating personal and professional networks.
Using LinkedIn Like a Pro to Grow your BusinessCourtney Hood
This presentation is about how to best utilize LinkedIn and how it relates to growing your business. The topics covered include:
1. LinkedIn for business - an overview
2. Effectively building out your profile
3. Tools to increase your credibility
4. Optimizing your profile
5. Growing your network
Presented by :Courtney Pemberton, Business Development Associate at Schipul - The Web Marketing Company
Professionally Social - Marketing Camp SF 2013Rachael King
The document provides tips for using social media platforms like LinkedIn, Twitter, and blogs to market yourself professionally and find your dream job. Some key points include:
1) Developing your personal brand through consistency and maintaining professionalism on all platforms.
2) Networking is the most important part of job hunting - connect with people at target companies through online and in-person meetings.
3) Optimize your LinkedIn profile by including relevant keywords, getting recommendations, and promoting your profile on other sites and business cards.
4) Be interesting on Twitter by adding value to your posts with insights, opinions, media, and attending events to build your professional network and opportunities.
This document provides career development resources and tips for economics students at the University of Wisconsin-Madison. It advises students to define their career goals by assessing their skills and interests and researching potential industries and companies. It also recommends students connect with professionals through informational interviews and online networks like LinkedIn. Finally, it encourages attendance at career events on campus to meet with recruiters from companies that frequently hire UW-Madison graduates.
This document provides 8 tips for recruiters to optimize their LinkedIn presence and connect with top talent:
1. Build an engaging personal profile with a photo, compelling headline, recommendations, and rich media content to establish your personal brand.
2. Join and participate actively in relevant LinkedIn groups to stay informed on the talent market and position yourself as an expert.
3. Share your job postings across LinkedIn, Facebook, Twitter, and with individuals to expand your reach.
4. Use status updates, polls, and sharing company information to position your employer brand and advertise opportunities.
1. Keep your resume to no more than two pages.
2. List your accomplishments using bullet points to highlight your impact and experience.
3. Tailor your resume for each job by including keywords from the job description.
How to Use LinkedIn (Dorking Business Show 2012)Philip Calvert
The document discusses how to use LinkedIn effectively for business purposes. It recommends investing time in completing your profile with keywords relevant to your industry or specialties. This will help other users find you when searching. The document also recommends engaging with other users by answering questions, following companies, joining groups, and sharing content and status updates on your profile. Tracking metrics can help determine what types of engagement and content perform best. LinkedIn offers various tools beyond profiles for connecting with others and demonstrating your expertise.
The document summarizes best practices for using LinkedIn as a professional networking tool. It discusses completing your profile with a headline, summary, work history, customizing your URL, asking for recommendations, and growing your network. It also covers using groups, applications, and completing a company page. The workshop aimed to help attendees get the most out of LinkedIn for networking, jobs, and building their professional brand.
This document provides an overview of Twitter and best practices for using the platform. It begins with definitions of Twitter and some of its key features like retweets and hashtags. It then gives a brief history of Twitter and provides various usage statistics. The bulk of the document outlines best practices for branding an account, gaining followers, using retweets and hashtags effectively, and interacting with other users on Twitter. It provides recommendations for customizing profiles, organizing campaigns and analyzing engagement.
Nathan Durfee organized an art exhibition in Charleston, South Carolina featuring over 25 collaborative works he created with 11 different artists. For the collaborations, Durfee would either finish pieces other artists started or add elements to their existing works. The collaborative process varied between artists, from handing pieces back and forth to discussing ideas through sketches. Both Durfee and the other artists found the experience challenging but rewarding, as it pushed them creatively and resulted in works that combined both of their styles in interesting new ways. The exhibition highlights the supportive arts community in Charleston, where most of the collaborating artists are based.
The document previews an upcoming art show at Blue Rain Gallery in Santa Fe, New Mexico featuring new works from five artists. The show will include a diverse range of subjects and styles, from paintings to photographs to drawings. One artwork is an interpretation of American Gothic with Dia de los Muertos style. The artists hope to gain exposure and collect new fans as their works are one-of-a-kind. The show aims to highlight innovative ideas and refined talent.
The document provides best practices for using LinkedIn, including completing your profile with details about work experience, education, skills, and interests. It recommends connecting with others on LinkedIn, participating in groups, and using your personal and company pages to share updates and become an authority in your industry. Businesses should use LinkedIn to find candidates, engage followers, partner with other professionals, and drive traffic back to their company page.
This document provides an overview and history of Facebook from its launch in 2004 to 2011. It discusses how Facebook started as a social network for Harvard students and expanded to the general public. The document outlines major product launches and changes over the years, including the introduction of photos, groups, pages, events and ads. It also notes key partnerships, lawsuits, and the growth of Facebook from 1 million to over 800 million users during this time period.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
This document provides an introduction to using LinkedIn for professional networking. It discusses what LinkedIn is, how to set up an account and build a professional profile. Key aspects covered include filling out work experience, skills, recommendations and groups. The document also discusses how to find jobs and companies on LinkedIn and enhance one's profile through customization and engagement on the site.
This document provides guidance on creating a professional LinkedIn profile for students and graduates. It discusses the differences between LinkedIn and Facebook, why a LinkedIn profile is important, and how to fill out key profile sections like the headline, photo, summary, experience, and education. Customizing the URL and adding supplementary sections are also covered. The document stresses that a complete profile is essential to be found by employers and make connections on LinkedIn.
This document discusses using LinkedIn for lead generation. It provides tips for setting up an effective LinkedIn profile including completing your profile, adding a photo, building connections, customizing invitations, updating your status, using applications, participating in answers, joining groups, creating a group, using recommendations, following companies, and screening prospects. It emphasizes adding value, building relationships, and engaging with your network rather than directly selling. It also provides advice for businesses to coordinate LinkedIn marketing strategy with their overall plans.
How You Can Build a Professional LinkedIn ProfileLauren Barber
If you're about to graduate or you're a recent graduate of National College then this training presentation is for you! Learn how to build a professional LinkedIn profile and learn the importance of having a presence on the site.
Use this checklist to develop your LinkedIn profile and take advantage of its value. There are even more advanced ways to work the LinkedIn network, but this checklist will get you well on your way to becoming a power user.
Corlette Consulting works with senior executives and board directors to develop online communication and community building strategies. They provide a LinkedIn masterclass to help clients understand how to use LinkedIn effectively, including optimizing profiles, managing contacts, using groups, and integrating other social media. The masterclass is offered at two levels, covering topics such as profile optimization, managing contacts, groups, and leveraging LinkedIn for business.
LinkedIn is one the greatest tools available for professionals today. This webinar focused on how to maximize LinkedIn so that you move it from being a static resume repository to a career management tool – whether seeking advancement inside an organization or outside through a new job. This slide share illustrates some key features so you know more about how to successfully use LinkedIn.
This document provides tips and strategies for using LinkedIn effectively as a business development tool. It discusses optimizing your profile, building your network of connections, engaging with status updates and groups, using advanced search features to find leads, and getting recommendations. The overall goal is to establish yourself as a thought leader in your industry and generate new business opportunities through LinkedIn.
Greg Allbright provides tips for using LinkedIn to find a job. He outlines three main themes: 1) Differentiate yourself professionally, 2) Use groups to build your network since 1st and 2nd connections are key, and 3) It's about business networking. Allbright then provides details on getting started like optimizing your profile headline and photo, writing a compelling summary, connecting your social media, and using groups. He stresses the importance of recommendations, connections, and searching to find opportunities within your network. Finally, Allbright explains why HR professionals use LinkedIn as their primary resource to find quality candidates through passive searching and employee referrals.
LinkedIn is a professional networking platform headquartered in Mountain View, CA. It was founded in 2003 by Reid Hoffman and others. The document provides instructions for creating a LinkedIn profile, including adding personal details, work history, education, a summary, and connecting to other professionals. Users are encouraged to fill out their profiles completely to help others understand their background and skills.
This document provides information about setting up and using LinkedIn for professional and business purposes. It discusses creating a LinkedIn profile, including adding details like experience, education, skills and endorsements. It also covers building your personal and business brand on LinkedIn, expanding your professional network through connections and groups, and following industry and company news. The goal is to help users understand how to fully utilize LinkedIn's social networking features for business and career development.
To create an effective LinkedIn profile, fully complete your profile details, upload relevant work samples, expand your network through active group participation, promote your profile on other social media and websites, collect endorsements and recommendations from colleagues, include a clear headshot, and regularly share quality content. Fully optimizing all profile sections and engagement features will improve searchability and increase views and connections on LinkedIn.
Concerned your LinkedIn profile isn’t getting the attention it should be? Make sure it speaks volumes with the help of our Social Media Consultant. Our expert Martin Thomas will disclose the secrets of creating a profile that shines.
If you’ve had enough of hearing how important LinkedIn is and are yet to see its value, then this workshop is for you. We will take the mystery out of LinkedIn and disclose the secrets to creating a profile that represents you to employers in the best possible light.
The document provides an overview of LinkedIn and tips for using it effectively. It discusses creating a strong profile, getting endorsements, using company pages and groups, and how to become a thought leader on LinkedIn. The presentation emphasizes focusing on relevant, timely content and regular activity to succeed on LinkedIn. It encourages professionals to make LinkedIn part of their daily routine for networking and professional development.
This document discusses how to achieve success on LinkedIn. It provides tips for setting up a LinkedIn profile including adding contact information, work history, education, skills, and a photo. It recommends using a descriptive professional headline and keywords. Additional tips include joining groups, utilizing the search and company profile features, and making regular status updates. LinkedIn is positioned as a professional social media platform focused on career networking and opportunities to engage with others in one's industry.
Linked in updates you need to know and masterMaggi Finlayson
LinkedIn isn’t just a great social media fad that can help you find a new job. It’s also an amazing resource that can help drive sales for your business!
1. Social Media Grownup
Presented by Nicki Escudero
Content and social media strategist for
CX cloud storage solutions, www.cx.com
2. Why is social media personal branding
important?
• Networking
• Marketing
• Showing off accomplishments
• Finding job leads or potential new workers
• Sharing content
• Pushing down negative search results
3. Notable social networks to be a part of
• Facebook
• Twitter
• Google+
• LinkedIn
• YouTube
• Klout
• Instagram
4. What is LinkedIn?
• LinkedIn is a professional social network for networking
within your industry, as well as finding job leads and
posting jobs
• Personal profiles include sections for current title,
professional background, endorsements and
recommendations, honors and awards, volunteer
experience, education, publications you’ve been
featured in, and professional groups you’re a part of on
the network
• LinkedIn is growing at 10-15 million users per quarter
and is a great place for both individuals and businesses
to network with other industry professionals
5. Why does LinkedIn matter?
• LinkedIn allows recruiters to search for you for
appropriate positions
• LinkedIn helps you find great candidates for open
positions at your company
• LinkedIn allows you to digitally network with other
industry professionals
• LinkedIn is an avenue for you to display your business
expertise and be a thought leader in your industry
• LinkedIn attracts more customers to your business
• LinkedIn helps more people learn about your company
6. Here’s what a complete LinkedIn
profile looks like
• A completed LinkedIn profile
causes your profile to appear
higher in search results
• Put complete information
about your current positions in
your header box. If you are
currently unemployed, write
something that describes your
strengths and what you’re
looking for, such as, “Marketer
with more than 20 years
experience currently looking
for management position”
• The most current update you
post will appear below your
header box
7. Here’s what a complete LinkedIn
profile looks like
• Your Summary best
sums up your
professional life. Include
the gist of what you’ve
done, along with goals
you have.
• I uploaded my resume
to my CX cloud storage
account at www.cx.com
and then used a share
link to include it right in
my summary for anyone
to download easily.
8. Here’s what a complete LinkedIn profile looks like
• List all professional positions
you are proud of, along with a
description of main duties.
• Ask former co-workers for
LinkedIn recommendations to
boost your profile. My best
practice is to thank the
person for the time you spent
working together, say you’d
love to write them a LinkedIn
recommendation, and ask
them if they’d return the
favor. After they say yes,
write them one. It’s all about
reciprocity.
• You can also add projects,
presentations, articles,
slideshows, etc. related to
your position to your page for
people to peruse.
9. Here’s what a complete LinkedIn
profile looks like
• I included articles
and blogs I wrote
for the newspaper
here. LinkedIn
automatically pulls
an image.
10. Here’s what a complete LinkedIn
profile looks like
• Honors, awards and
volunteer experience
are worth listing
because they might
impress future
employers.
11. Here’s what a complete LinkedIn
profile looks like
• You may also add
stellar test scores,
as well as
publications you’ve
been featured in.
12. Here’s what a complete LinkedIn
profile looks like
• List areas of skills and
expertise you have.
Others may add their
own skills they believe
you have, and your
contacts may endorse
you for these skills.
• Endorsements cause
your profile to show up
higher in search results.
Once again, it’s about
reciprocity – if someone
endorses you for
something, consider
endorsing them for
skills, as well.
13. Here’s what a complete LinkedIn
profile looks like
• LinkedIn is great for
students, too, who
can get
recommendations
from professors or
fellow students.
• If you took advanced
classes in a subject,
consider listing
those courses.
14. Here’s what a complete LinkedIn
profile looks like
• The Interests section allows
you to show employers
your personal side.
Employers love well-
roundedness, so include
interests that are
appropriate for a
professional setting.
15. Here’s what a complete LinkedIn
profile looks like
• Join groups that are
relevant to your industry,
and participate in
discussions in them to be
seen as a thought leader
and make new
connections.
• Follow news related to
your industry, so you are
seen as a lifelong learner,
and follow companies
you’re connected with or
want to be employed with
to comment on updates
and keep up with open
positions.
16. Are you an All-Star?
• On the right-hand side of your
profile, LinkedIn will assign you
a profile ranking. The more
complete your profile, the
higher you’ll appear in search
results.
17. Who has viewed your profile?
• Everyday, check who
viewed you’re
profile.
• If you’re not already
connected with the
person, click
“Connect,” and send
them a personal
message – Thanks for
checking out my
LinkedIn profile. I’d
like to connect with
you here.
• Be aware of who is
checking you out – if
it’s worth a larger
discussion, message
the person.
18. Share your knowledge
• Every day, up to twice is best practice, in my opinion, share an update. This can
consist of the following:
• News you find interesting
• A blog from your company
• An open position at a company
• What you’re looking for if you’re in search of a job
19. For your business – Optimize your
company page
• Think of your LinkedIn company
profile as an extension of your
brand, which will show up in
search results both on LinkedIn
and on search engines such as
Google. Your LinkedIn page
provides an opportunity to
optimize for those keywords you
want people to use to find you,
so make sure your page is rich
with those words. Your company
LinkedIn page is also a way to
start discussions with people on
LinkedIn on topics related to
your industry, as well as get
recommendations on products,
show off your staff and post job
listings.
20. For your business – Connect with
journalists and influential people
• LinkedIn contains many members of local and national
press – connect with them on your network, and you’ve
taken the first step to getting a story written about you.
Scan your homepage feed to see who people in your
network and connecting with and sharing content from,
and grow your network organically by asking your contacts
to offer up e-mail introductions. You can also visit other
company sites where your target consumers work and find
influential people through those networks.
21. For your business – Become an
authority in Groups
• LinkedIn has a Groups section, where members may join groups related to topics
they’re interested in both personally and professionally. Those groups have
discussions related to the topics, where you may “Like” and comment on
discussions. Think about groups your targeted consumers might be a part of, and
participate in discussions with them. Then, as you start to build those genuine
relationships with the groups, connect with people on a personal level, and let
them know about your business.
22. For your business – Engage your own
followers in discussions
• Just as you would any other
social network for your
business, use your company
LinkedIn page to connect with
followers and share valuable
information.
• Experiment with times of day
you post, days of the week,
frequency of posts, and types
of content to monitor
impressions, clicks, shares
and engagement percentage
– just as you would any other
social network for your
business.
23. For your business – Share product
updates on your personal page
• LinkedIn members may share personal updates on their individual pages, and
since the community is work-focused, sharing what’s new with your company is
totally appropriate. Use LinkedIn personal updates to share company
developments, and add a personal twist – you can share updates directly from
your company page, which will help to drive traffic back there, as well. Remember
to try to get a discussion going with your followers by asking questions related to
the content you’re sharing, not just posting marketing messages.
24. For your business – Create partnerships with like-
minded professionals
Once you’ve begun those relationships
with others on LinkedIn, treat them as
you would any other professional
relationship. Regularly check in with
your contacts, and when you identify
ways to help each other, go from there.
Once you’ve worked together, be sure
to ask for product recommendations
and personal endorsements, and be
willing to return the favor honestly.
Share content with your brand partners,
and build up those LinkedIn referrals.
25. Other networks
• On other social networks, keep these factors
in mind when it comes to personal branding
– Choose a profile picture that represents you in a
great light.
– Show off your current place of employment.
– Share interesting content and react genuinely to
content you find interesting.
– Be respectful and treat online relationships in the
same way you would offline ones.
– Tag brands when trying to connect publicly.
26. Questions?
• Don’t forget – add me on LinkedIn!
– www.linkedin.com/in/nickiescudero
– Find this slideshow here:
http://www.slideshare.net/NickiEscudero/
Want to learn more about how cloud storage can
benefit your business? Contact me at nicki@cx.com,
and I’ll set you up with a free CX trial.