LinkedIn in Thailand: Strategic brand management by Saran Mahasupap
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How to Use LinkedIn For B2B Sales Prospecting,
How to use LinkedIn for B2B Sales Prospecting.
LinkedIn is widely recognised as the pre-eminent business networking platform for B2B sales professionals, yet most sellers only use it as a research tool and are not leveraging the power of LinkedIn for sales prospecting.
Course Objectives:
The purpose of this course is to equip the B2B salesperson with the knowledge, skill and competence to develop their network and execute lead generation strategies and activities using the LinkedIn platform and functionality. Participants can avail of the services of a professional photographer to update their LinkedIn profile.
Learning Outcomes:
Attendees will be able to:
1. Use LinkedIn as a B2B business development tool
2. Complete and optimise/SEO their profile for both people and search engines.
3. Make introductions via Linkedin, add new people to their network and give and seek recommendations.
4. Undertake lead generation activities via the searching features.
5. Find, join and utilise suitable LinkedIn Groups for lead generation.
6. Give and seek recommendations.
Training Materials: PDF Training Manual provided to all attendees
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Personal brand exploration
Larisse Hogans is developing a personal brand to represent herself as a responsible, passionate, and driven professional in sports marketing and public relations. Her brand utilizes symbols of unity and being well-rounded. Her career goals are to earn an MBA, work as a marketing research analyst for 5-10 years, and become a notable sports agent with 3 clients by 2034. She will pursue internships and networking opportunities to gain experience in the sports industry.
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- Get Smart - See what positions companies are hiring for and how you can directly message key decision makers involved
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Recommended
How to Use LinkedIn For B2B Sales Prospecting,
How to use LinkedIn for B2B Sales Prospecting.
LinkedIn is widely recognised as the pre-eminent business networking platform for B2B sales professionals, yet most sellers only use it as a research tool and are not leveraging the power of LinkedIn for sales prospecting.
Course Objectives:
The purpose of this course is to equip the B2B salesperson with the knowledge, skill and competence to develop their network and execute lead generation strategies and activities using the LinkedIn platform and functionality. Participants can avail of the services of a professional photographer to update their LinkedIn profile.
Learning Outcomes:
Attendees will be able to:
1. Use LinkedIn as a B2B business development tool
2. Complete and optimise/SEO their profile for both people and search engines.
3. Make introductions via Linkedin, add new people to their network and give and seek recommendations.
4. Undertake lead generation activities via the searching features.
5. Find, join and utilise suitable LinkedIn Groups for lead generation.
6. Give and seek recommendations.
Training Materials: PDF Training Manual provided to all attendees
The Sales Institute of Ireland promotes excellence and high performance among sales professionals throughout Irish business. The institute has members representing many world class organisations and market leading brands in the ICT, FMCG and financial services sectors. The institute provides a range of benefits to members throughout the year including ongoing opportunities for knowledge acquisition, performance improvement, professional development and business networking events.
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This document provides an overview and demonstration of LinkedIn Sales Navigator. It discusses how Sales Navigator can help salespeople manage their sales cycle by identifying critical players, establishing credibility, and strengthening engagement. The presentation covers how to target prospects by mapping out buying committees, understand prospects by finding relevant insights on their profiles, and engage credibly by starting conversations at the right time. Statistics are presented on how Sales Navigator can increase win rates and response rates. The document demonstrates how to search for prospects, view insights, and structure effective messages on LinkedIn.
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Larisse Hogans is developing a personal brand to represent herself as a responsible, passionate, and driven professional in sports marketing and public relations. Her brand utilizes symbols of unity and being well-rounded. Her career goals are to earn an MBA, work as a marketing research analyst for 5-10 years, and become a notable sports agent with 3 clients by 2034. She will pursue internships and networking opportunities to gain experience in the sports industry.
Leveraging LinkedIn for Business Development
In this webinar, we'll cover the following strategies you can utilize on LinkedIn and within Recruiter Professional Services to help you warm up cold leads and find new business:
- Boost Your Brand - Learn the newest tips on enhancing your profile
- Leverage Commonalities - Master the Alumni functionality and take advantage of your 2nd degree connections
- Get Smart - See what positions companies are hiring for and how you can directly message key decision makers involved
- Build Market Intelligence - Gain knowledge about on companies that are hiring and the number of positions they've filled within the last year
You'll come away with several solutions on how to proactively find new leads on LinkedIn.com.
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Diversity is about much more than equal opportunity – it can actually drive business success. But building a diverse community and, in turn, a brand that promotes diversity, takes time. This webcast presentation gives you with the skills to engage diverse talent and build a brand that puts diversity first. It also showcases how Starbucks approaches attracting diverse talent.
Learn more about LinkedIn Talent Solutions: https://lnkd.in/g3NRhUJ
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What is discussed?
Whether you work for an organization or you’re building one, generating results online in less time is critical to developing new business. As you seek for you or your brand to be known, there is a lot of noise that can get in the way of the ideal target clients actually finding you in their search. With a plan and a few key steps, we show you how to get found first with the latest version of LinkedIn Sales Navigator.
Join this brief overview where we show you how to jump in with our proven “Power Moves” and get actual results in less time. We will cover the key elements to being intentional and focused with your efforts and time and new features that you should know.
This is a new digital world we live in, learn to leverage LinkedIn Sales Navigator to make your life easier.
You will learn:
- First steps in LinkedIn Sales Navigator
- Power Moves that work within minutes NOT hours
- See the power of your network with new features
About Dean DeLisle
Dean DeLisle, Founder and CEO of Forward Progress, will discuss how banks who take the time to empower their employees, partners, and customers ultimately humanize their brand, resulting in an organization that people are drawn to. By adding a touch of “human connection” to your bank, according to DeLisle, you create a connection that will provide much more than a regular ad and at a lower cost.
About Social Jack™
The Social Jack™ Team has successfully coached and trained over 120,000 professionals on Influencer Development, Social Selling, and B2B Influencer Marketing. Through their educational resources and services, they’ve helped thousands of individuals unlock their Influence and distinguish their digital presence.
What is a Flash Class?
The Social Jack™ Flash Classes are condensed, actionable educational courses to be consumed in less than 45-minutes using a webcast format. These classes are designed so you can take immediate next steps to accelerate your digital influence in the world.
APAC CEB & LinkedIn Webcast - Getting in early
This document discusses strategies for sales organizations to engage customers earlier in the buying process when customer needs are still being defined. It finds that customers now do much of their own research before engaging suppliers, often completing over half the purchase decision process alone. It identifies four behaviors of top sales performers: 1) conducting non-traditional customer due diligence, 2) personally owning lead generation, 3) leading with insights that challenge customer assumptions, and 4) using social media as an influential channel. These "challenger" representatives shape customer demand through pre-funnel engagement like teaching, rather than just reacting to defined needs. The key is for sales to teach customers where they learn during early needs assessment.
Day in the Life of a LinkedIn Social Seller
The document describes a typical day for social sellers at LinkedIn, including account executives and sales development specialists. It discusses how social selling involves prioritizing accounts and prospects, engaging them through LinkedIn, and collaborating across roles. An example day involves an AE using a sales development specialist's inbound lead to re-engage a key decision maker and close a $20,000 deal within two weeks.
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What makes thought leadership valuable and how does that translate into measurable business impact? New research from LinkedIn and Edelman provide definitive answers for B2B marketers.
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If you haven’t taken the ‘Rockstar Recruiter Meter’ quiz in this e-book...Get cracking now!
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Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
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Tweet with us: http://bit.ly/HireOnLinkedIn
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Learn how to use Linkedin in personal & business marketing to get more career and business opportunity through the next:
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Keep Your Privacy
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2014-10-28 LinkedIn Optimization for Nonprofits
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J C C C Interior Design Presentation
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Gain unique insights from LinkedIn's experts that will help you understand how to leverage LinkedIn Marketing Solutions and seamlessly integrate them into your business.
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Linked In How Do Nov24 Jm
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A career in sales 1.2
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Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
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Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
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LinkedIn in Thailand: Strategic brand management by Saran Mahasupap
- 1. LinkedIn in Thailand Market Saran Mahasupap
- 2. Agenda A brief history of LinkedIn LinkedIn Brand and Feature Why Thailand ? How to build brand awareness in Thai market
- 3. A Brief History of LinkedIn
- 4. Big idea Connect the world’s professionals to make them more productive and successful
- 5. Where’s LinkedIn Today? LinkedIn is the world’s largest professional network > 260 million professionals > 500 industries > 200 countries > 500,000 collaborative groups Billions of connections Billions of people searches
- 6. What is LinkedIn Today? Online professional profile Updates on projects, activities, opinions, opportunities from my trusted network Professional Network Personal branding device
- 7. LinkedIn Mental Map Research Customer support Connect & Communicate 1:1 Premium Subscription Ad/ sale Solutions Seek information to stay informed Look for opportunities / generate business Pulse Job seeker Recruiter Job posting Manage professional identity
- 8. LinkedIn Mental Map (Target customers) Manage professional Identity / Alumni Ad/ sale Solutions Job seeker Premium Subscription Look for opportunities / generate business Premium Subscription Connect & Communicate 1:1 Recruiter Job posting Pulse Customer support Seek information to stay informed Research
- 9. Inbox Feedback Group The New World of Work Create / Manage your personal brand or identity Make (purchase) decisions Help those you care about with endorsement or recommendation Promote/ market yourself and products Keep update with latest news or knonledge Forward Profiles 1:1 messages Address Book Connections InMail University Network updates Plus Help Center CS answers Customer support PIC’s Seek information to stay informed Jobs Company Pages Company group Connect & Communicate 1:1 Modify Profile Look for opportunities / generate business Create & publish -p2 -p2 Status messages InMail Manage professional identity Slideshow Research Help each other People Search Request Recommendations Manage Profile Answers Give Recommendations Introductions
- 10. Why Thailand ?
- 11. How to build brand awareness and knowledge?
- 12. Why Thailand has to be • Overview of Thai social media( Behavior aspect • Thai market toward LinkedIn ?
- 13. Social Media in Thailand
- 14. Social Media in Thailand
- 15. Mad about social media??
- 18. What do Thai think about LinkedIn ?
- 19. What do Thai think about Linked ?
- 20. LinkedIn Mental Map: Point of parity VS Point of Differentiation Research Customer support Connect & Communicate 1:1 Premium Subscription Ad/ sale Solutions Seek information to stay informed Look for opportunities / generate business Pulse Job seeker Recruiter Job posting Manage professional identity
- 21. Brand Equity Pyramid Resonance Judgment Feeling Performance Image Salience THAILAND
- 22. CHALLENGES
- 23. Challenges for brand / marketing development How will we set up performance of product to be successful and recognized? Building relationship with current members and potential members and corporates Member is our brand advocates Acknowledged as professional brand in social media business You can be really
- 24. Challenges for brand / marketing development How will we embrace the ubiquity of users ? Marketing campaign and PR in magazine or advertorials that relates to target customers. Let people feeling “IN” with LinkedIn product. Being IN in major professional events in Thailand. Providing contents that fit with regional need and behavior of target customers Is Everywhere
- 25. Challenges for brand / marketing development How will we cost-effectively leverage the scale of networks to develop relationships, with no immediate sale in sight? How will we authentically leverage the increasing reliance by professionals on networks for collaboration? Promoting product in potential customers with our high competency of professional networking and benefit Be Insightful / Go timate Crease
- 26. Questions?
Editor's Notes
- Add your prospect’s head shot to this slide – See last slide for information on creating rounded corner headshots -
- <<CUSTOMIZE “MINI PROFILE” BOX WITH YOUR PERSONAL PROFILE INFORMATION – YOU DECIDE HOW MUCH INFO TO PROVIDE, BUT PLEASE STAY TRUE TO OUR BRAND WHEN CUSTOMIZING >>
- Add your prospect’s head shot to this slide – See last slide for information on creating rounded corner headshots -
- Add your prospect’s head shot to this slide – See last slide for information on creating rounded corner headshots -
- Add your prospect’s head shot to this slide – See last slide for information on creating rounded corner headshots -
- Add your prospect’s head shot to this slide – See last slide for information on creating rounded corner headshots -
- <<OPTIONAL SLIDE>> Objective: More information about “How Professionals Use LinkedIn” – this slide is the first bullet from that slide.
- Add your prospect’s head shot to this slide – See last slide for information on creating rounded corner headshots -