This document provides guidance on using LinkedIn effectively for business purposes. It discusses how LinkedIn can help generate leads, end cold calling, and help businesses grow into new markets. However, many people struggle with LinkedIn because they don't have the right strategy or take the necessary actions. The document aims to help readers set up their LinkedIn profile properly and use it consistently to develop business leads in under an hour.

1. LINKEDIN
FOR
BUSINESS
“The
best
LinkedIn
guide
on
the
internet
–
it
will
seriously
help
you
get
MORE
LEADS,
SALES
&
BUSINESS

2.
Need
More
Help
with
LinkedIn
–
Call
me
Today
on
07880
725
564
In
60
minutes
or
less!”
Dawn
Adlam
The
Bizlinks
Social
Media
Coaching
&
Training
Thank
you
for
taking
the
time
to
read
my
Free
Guide,
it
means
you
are
actively
looking
to
make
the
best
use
of
your
precious
time
by
understanding
the
power
of
Social
Media.
I
specialise
in
Coaching
and
Training
on
the
LinkedIn
platform
as
it
dramatically
changed
the
way
I
did
business
once
I
knew
how
to
use
it
effectively.
No
more
cold
calling
and
no
more
gatekeepers!
You
never
run
out
of
contacts
on
LinkedIn,
it
is
real
time
marketing
where
you
are
working
“on”
your
business
and
not
in
it.
I
have
been
running
regular
workshops
and
coaching
sessions
for
the
last
3
years
helping
Business
Owners
and
Sales
Teams
to
get
the
results
they
want
from
LinkedIn,
whatever
the
type
of
Business,
if
you
know
your
target
market
then
you
can
use
my
Training
and
LinkedIn
to
help
you.
Having
been
a
BNI
member
for
the
last
9
years
in
Birmingham
I
really
appreciate
the
power
of
Networking
online
and
offline
face
to
face,
there
is
nothing
better
in
generating
new
Business
opportunities
as
people
buy
from
people.
The
philosophy
in
BNI
is
Givers
Gain
which
certainly
is
true
of
LinkedIn
too
–
find
the
people
you
can
help,
show
how
you
add
value
and
make
the
right
approach,
a
simple
but
effective
process
and
my
mission
is
to
share
this
knowledge
with
as
many
Business
people
as
possible,
knowledge
is
power!
Using
LinkedIn
regularly
as
part
of
your
Sales
and
Marketing
strategy
will
make
a
massive
difference
to
your
Business
so
don’t
get
left
behind
in
the
Social
Media
Revolution,
its
here
to
stay...

3.
Need
More
Help
with
LinkedIn
–
Call
me
Today
on
07880
725
564
“
Social
Media
is
ever
evolving
and
is
here
to
stay
so
don’t
get
left
behind,
if
you
are
not
using
LinkedIn
effectively
then
you
can
bet
your
competitors
will
be!”
How
to
start
using
LinkedIn
for
Business
Development
(in
60
minutes
or
less)
LinkedIn
does
not
work
for
me!
I
hear
this
all
the
time.
The
fact
is
that
for
most
it’s
true.
The
question
is
why?
After
all,
it
has
the
potential
to
connect
you
to
the
businesses,
markets
and
people
that
can
make
the
difference
in
your
business.
But
it’s
also
complicated,
time-­‐consuming
and
not
a
little
bit
intimidating,
right?
Not
exactly.
If
you
are
prepared
to
invest
just
one
hour
in
this
free
guide,
I
can
show
you
how
to
get
yourself
set
up
on
LinkedIn
so
that
you
are
ready
to
use
it
for
lead
generation
and
business
development.
The
guide
will
give
you
the
means
to
make
quick
fixes
and
practical
changes
that
will
set
up
your
LinkedIn
account
in
the
way
it
should
be:
as
a
business
generating
source.
But
before
we
start,
let’s
look
at
why
LinkedIn
is
so
frustrating
for
so
many
people.

4.
Need
More
Help
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–
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07880
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Reasons
why
business
&
sales
people
don’t
get
results
from
LinkedIn
§ They
have
a
profile
that
looks
like
an
online
CV
§ They
are
trying
to
sell
to
new
contacts
§ They
are
trying
to
sell
to
existing
contacts
§ No
action
is
taken
after
connections
are
made
§ Inconsistent
activity
§ There
is
no
strategy
for
lead
generation
If
you
recognise
any
of
the
above
then
this
guide
is
the
first
step
towards
taking
charge
of
LinkedIn
and
transforming
it
into
a
solid
business
development
tool.
Is
LinkedIn
really
worth
the
time
and
effort?
Firstly,
Let
me
just
deal
with
this
simple
question.
LinkedIn
Can:
§ Help
you
generate
Leads
in
a
whole
new
way
§ End
your
Cold
Calling
Days
for
ever
§ Help
you
Grow
Your
Business
in
New
Countries
&
Markets

5.
Need
More
Help
with
LinkedIn
–
Call
me
Today
on
07880
725
564
But
don’t
I
have
to
sell?
A
lot
of
people
I
work
with
tell
me
they
struggle
with
selling.
I
respond
with
the
following
§ Do
you
have
a
partner?
§ Do
you
have
children?
§ Do
you
have
friends?
If
you
answer
yes
to
one
or
more
of
the
above
then
you
can
sell,
and
you’re
probably
very
good
at
it
too.
The
challenge
is
not
selling.
It’s
getting
enough
opportunities
to
sell,
or
in
other
words
Lead
Generation.
The
WHAT,
the
WHY
and
the
HOW
People
buy
from
people.
Selling
starts
with
building
trust
and
rapport
not
features
and
benefits.
During
this
Guide
I
will
be
talking
about
the
WHY
because
this
is
what
people
buy
first.
Think
about
it.
Dave
the
Accountant
§ Does
VAT
Returns
and
TAX
Planning
–
the
WHAT
§ Writes
spreadsheets
and
fills
online
returns
–
the
HOW
§ Has
a
drive,
commitment
and
above
all
passion
for
working
with
ambitious
business
owners
and
helping
them
to
build
a
solid
financial
platform
–
the
WHY
Which
one
of
those
three
will
you
buy
into
first?

6.
Need
More
Help
with
LinkedIn
–
Call
me
Today
on
07880
725
564
The
two
vital
first
steps
to
making
LinkedIn
work
for
you
1. Build
an
engaging
LinkedIn
Profile
2. Grow
your
network
with
key
people
in
your
market
The
first
phase
of
my
LinkedIn
coaching
is
based
on
these
two
simple
steps.
This
guide
will
take
you
through
both
of
them,
for
free.
Step
1
–
Creating
an
Engaging
LinkedIn
Profile
that
works
The
key
to
building
a
great
LinkedIn
profile
is
to
find
a
solid
answer
to
the
following
questions
“Who
do
I
want
to
engage
in
business
and
why
should
they
want
to
talk
to
me?”
Put
yourself
in
your
client’s
shoes
and
work
out
what
your
true
value
is.
Then
ask
yourself:
“WHY
do
I
do
what
I
do?”
The
answers
to
these
questions
should
form
the
foundation
to
your
profile.
Start
at
the
top:

7.
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More
Help
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LinkedIn
–
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me
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07880
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564
Your
Photo
and
Professional
Headline
Investing
in
a
professional
picture
is
critical,
social
pictures
or
a
selfie
taken
with
your
mobile
phone
will
just
look
unprofessional.
The
text
directly
under
your
name
is
called
your
professional
headline,
you
have
120
characters
so
make
every
one
of
them
count.
My
advice
is:
Talk
about
your
value,
not
what
you
do.
Add
in
keywords
because
LinkedIn
search
your
headline
first
when
returning
search
results.
For
example,
I
want
to
be
found
for
“LinkedIn
Training”.

8.
Need
More
Help
with
LinkedIn
–
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me
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Creating
your
summary
Your
LinkedIn
Summary
needs
to
focus
on
WHAT
drives
you
and
WHY
do
choose
the
profession
you
are
in.
Your
summary
is
not
the
place
to
list
your
services
and
products
as
a
shopping
list
(although
you
do
need
keywords
in
there)
because
no
one
will
care
about
that
until
they
buy
into
you.
It
is
also
a
great
idea
to
end
your
summary
with
a
call
to
action
–
what
action
do
you
want
people
to
take?
Including
your
work
experience
This
is
straightforward
–
this
can
be
generic
and
not
about
you.
It’s
about
your
business
–
use
the
about
us
statement
on
your
website
if
you
have
one
and
also
add
in
your
Keywords
at
the
bottom
of
your
work
experience
description
for
SEO
reasons.
Providing
Evidence
Clearly
define
the
Top
Skills
you
have
developed.
Aim
for
about
12
if
you
can.
If
you
need
some
inspiration
find
a
LinkedIn
member
with
a
similar
back
ground
to
you
and
look
at
what
they
have
listed.
LinkedIn
also
allows
you
to
add
in
your
own
Skills.
I
recommend
you
also
add
in
some
soft
skills,
like
Business
networking
or
communication.
This
will
allow
members
who
have
not
directly
experienced
your
services
to
give
you
an
endorsement.
The
more
you
have
here
the
better.
LinkedIn
Recommendations
are
powerful
and
can
also
be
displayed
on
websites,
sales
copy
and
other
marketing
material.
When
requesting
one
from
a
connection,
write
a
personal
message
and
ask
for
3
things
that
back
up
the
value
you
have
outline
in
your
Headline
and
Summary.

9.
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More
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An
example
of
how
to
create
your
basic
profile

10.
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Step
2
-­‐
Building
a
powerful
LinkedIn
network
of
contacts
Connections
lead
to
opportunities.
It’s
that
simple
–
The
key
is
to
build
your
LinkedIn
network
strategically
around
your
target
markets
and
make
full
use
of
your
Members,
Advocates
and
Raving
fans.
The
most
effective
way
to
grow
your
LinkedIn
network
-­‐
at
least
initially
-­‐
is
to
find
and
connect
with
your
Members,
Advocates,
Raving
Fans,
Clients,
Associates,
Partners
and
other
people
you
are
currently
working
with.
The
next
step
should
be
to
reconnect
with
the
people
you
used
to
know
including
past
Clients,
and
Colleagues.
A
great
place
to
start
would
be
the
drawer
full
of
business
cards
you
have.
Another
great
place
to
find
old
contacts
is
your
email
inbox.
Turn
it
upside
down
and
scan
your
inbox
right
from
the
start
–
you
will
find
and
remember
people
and
opportunities
you
had
forgotten
about
completely.
It
is
very
important
that
you
personalise
each
invite
you
send
especially
if
you
have
only
met
them
briefly
and/or
a
while
ago,
as
shown
in
the
example
below.

11.
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Great
phrases
to
use
with
your
invitation
message
§ I’d
like
to
invite
you
to
join
my
network
–
much
more
personal
§ I
would
like
the
opportunity
to
reconnect
with
you
–
great
for
old
contacts

12.
Need
More
Help
with
LinkedIn
–
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me
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Always
Be
Building
Always
look
to
increase
your
LinkedIn
contacts
whenever
you
can
for
example
attending
network
events,
inbound
phone
calls
or
meetings.
Get
into
the
habit
of
meeting
someone
new
and
then
connecting
with
them
on
LinkedIn.
Try
to
connect
with
at
least
one
new
person
a
day.
Other
great
ways
to
grow
your
network
§ LinkedIn
Groups
–
once
joined
you
can
message
the
members
within
the
Group
§ Your
existing
network
–
introductions
from
your
Advocates
and
Raving
fans

13.
Need
More
Help
with
LinkedIn
–
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me
Today
on
07880
725
564
Managing
your
growing
LinkedIn
network
LinkedIn
provide
several
great
features
to
help
you
effectively
manage
your
fast
growing
network.
Below
is
where
LinkedIn
provides
you
with
information
and
several
ways
you
can
manage
your
network.
The
first
section
displays
certain
events
for
your
contacts
such
as
birthdays,
new
jobs,
and
work
anniversaries
–
there
is
a
nice
option
where
you
can
send
a
personal
note
which
is
great
for
building
and
maintaining
rapport
with
your
contacts.

14.
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Segmentation
The
next
section
in
the
“keep
in
touch
page”
allows
you
to
segment
your
network
into
sub
groups
based
on:
§ Company
name
§ Location
§ Job
title
§ Source
The
example
below
filters
out
contacts
in
Southampton

15.
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Your
own
segmentation
Tagging
is
a
great
feature
provided
by
LinkedIn
that
allows
you
to
create
your
own
groups
based
on
your
parameters.
You
can
create
a
Hot
prospect
list
here.
Tagging
Key
Features
§ Up
to
200
groups
§ Private
to
you
only
§ Group
messaging
permitted
§ Contacts
can
be
in
multiple
groups
Please
note:
customised
tagging
is
covered
in
more
detail
during
my
coaching
sessions.

16.
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Relationship
On
all
of
your
connections
you
will
notice
at
the
top
the
Relationship
feature,
this
allows
you
to
make
notes
on
each
contact,
set
reminders,
state
how
you
met
and
apply
Tags.

17.
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More
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Are
you
a
one
in
ten?
In
terms
of
successful
engagement,
if
you
get
your
positioning
right
you
should
be
looking
at
a
one
in
ten
conversion
from
acceptance
to
appointment.
One
of
the
key
areas
I
focus
on
when
coaching
my
clients
is
to
create
an
engagement
strategy
and
process
that
will
produce
real
results.
If
you
follow
this
process
you
WILL
find
your
prospect
far
more
open
to
what
you
have
to
say.
The
next
step:
I
hope
you
enjoyed
this
free
guide.
Knowing
how
to
set
up
your
Profile
and
then
your
network
is
crucial
to
your
LinkedIn
success.
But
it
doesn’t
stop
there.
Once
your
profile
is
set
up
and
you
have
started
to
make
inroads
to
building
a
powerful
network
you
then
need
to
start
using
LinkedIn
to
market
yourself.
What
you
need
to
make
LinkedIn
a
success:
1. A
solid
strategy
|
profile
2. A
great
LinkedIn
network
3. An
effective
LinkedIn
engagement
plan

18.
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Take
a
look
at
some
of
my
LinkedIn
testimonials

19.
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To
view
all
of
my
190
Personal
Recommendations
please
do
view
my
LinkedIn
profile
What
my
coaching
sessions
can
offer
you:
• The
next
steps
towards
mastering
LinkedIn
for
business
• Quick
and
practical
strategies
for
building
leads
that
create
business
• Techniques
for
building
your
network
even
more,
so
it
becomes
a
24
hour
inbound
marketing
tool
• How
to
develop
relationships
on
LinkedIn
that
keep
creating
new
opportunities
• The
confidence
to
create
a
selling
strategy
on
LinkedIn
that
will
become
a
source
of
new
leads
This
is
what
works
for
me.
You
have
also
received
some
incredible
(and
free)
advice
on
how
to
start
building
a
powerful
profile
and
a
network
that
will
bring
in
new
opportunities.
It’s
now
about
taking
that
next
step
to
making
LinkedIn
your
main
business
development
tool.
I
use
LinkedIn
more
than
anything
else.
ü That
means
no
more
cold-­‐calling.
ü No
expensive
ad
campaigns.
I
want
to
extend
to
you
the
opportunity
to
take
control
of
this
amazing
lead-­‐
generation
resource.
I
want
you
to
step
beyond
creating
a
Profile
and
starting
a
network
and
into
new
business,
new
revenue
and
an
exciting
future.
If
you
want
to
take
charge
of
your
business
future,
get
in
touch.

20.
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About Dawn Adlam
Having trained 100’s of Business Owners and Sales Teams over the last 3 years
I have the knowledge to share to help others make the best use of the amazing B2B
Platform that is LinkedIn. Workshops are interactive and engaging from beginners
through to more advanced users. Individual Open Workshops or In House Corporate
Workshops. Personal Remote Coaching Progammes to suit you over a 3 month
period to maximise your time and investment and help you generate real results and
new opportunities,
Please do connect with me on LinkedIn
LinkedIn Profile http://www.linkedin.com/in/dawnadlam
View my Speaker Bio
Email: dawn@thebizlinks.co.uk M: 07880 725 564
Thank
you
for
taking
the
time
to
read
this
Guide
and
please
do
feel
free
to
contact
me
for
help
and
support
with
LinkedIn,
Sales
&
Lead
Generation.