This presentation showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
1. Resumes, Cover Letters
& Applying Online
brought to you by
Bruce A. Bennett
Career Coach Corner
February 14, 2022
2. 2
Introduction & Notes for Workshop
Introduction
MCWN Volunteer since 2010 & Contractor from 2018
Career Coach Corner Blogger & Presenter
B² Discuss LinkedIn Podcaster
General Notes for Today
My contact info is on last slide
Presentation file available on SlideShare
Workshop is interactive, Q/A & Parking lot
Red Arrows
Social Media Revolution
3. 3
Outline for Workshop Today
Resume
Different Formats
Components
General Points & Mistakes
Fine Tuning Your Resume
Cover Letters
Standard Format
Comparative Style
Applying On-line
Applicant Tracking Systems (ATS)
Identify specific ATS vendors
4. 4
Goals for Workshop
Goals
Identify core elements of resume and cover letter
Restate job responsibilities into STARs
Use of Job Boards and Employer ATS
Know Thyself – Personal Intelligence
8. 8
Not all Resumes are Created Equal
Paradigm for job search changed radically
One resume does not work
Customize resumes to fit job posting
Keywords from description must be in resume
Detail work experience history by dates
Self Awareness
10. 10
Not all Resumes are Created Equal
What do you want?
Identify five job titles
Determine target companies
Research what skills are needed for those jobs
Create a spreadsheet with 3 columns
List your skills and which skills are required
Ascertain any shortfalls
Decide on how to address issue
Education or Training?
Catherine Breet Byers suggests 3 simple steps
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Resume Formats
Chronological
Details work experience history by dates
Most common & widely accepted
Functional
Highlights skills and expertise
Infographic
Graphic, colorful, & creative
Marketing, graphics designer & graduates
Main drawback is not ATS friendly format
Plain Text
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Resume Components
Contact information
Name
Address (printed vs. digital)
Phone number
Provide only one phone number, not labeled
Use format 234-567-9876
Email
Update email from AOL or Yahoo
Provide a gmail address to be more “current”
LinkedIn URL
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Resume Components
Career or Professional Summary
Elevator speech scripted out
Skills, Keywords or Buzzwords and phrases relevant to industry
& skills
Work Experience
Company, Job Title and Dates (Month/Year)
Description about company and/or URL if not easily recognised
Achievements, not duties or responsibilities
Previous performance appraisals helpful
More bullets for current position
STARs or CARs
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Work Bullets - Experience Metrics
Maintained accounting records for AR and AP
Managed 1,000+ AR & AP accounts working directly with CFO
Answered the phone
Resolved customer issues through inbound calling system,
averaging 60 calls a day
Sold computers and printers to customers
Practiced consultative sales techniques to provide customers
with their hardware & software needs
Managed and supervised 10 staff members
Coached and developed 22 direct reports into supervisory role
positions
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Resume Components
Begin bullet points with an action verb
Use the right action verb to make a difference
Bloom's Taxonomy Action Verbs
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Resume Components
Education
College Degree, Activities, or GPA if recent grad
Acceptable to omit year from education
Continuing Education
Seminars, Workshops, Special training
Military Experience
Rank, Duties, Responsibilities, Relevant Experiences
Technical or Computer Skills
Community Activities
Volunteer Experience
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General Points
White space
Two pages maximum
Consistent font type
Print pages on standard paper 20# or 32-36#
resume paper
Amanda Augustine Suggests Resume Advice
Andrew LaCivita - 3 Steps to a Perfect Resume
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Typical Resume Mistakes
Typos
Objective
References available upon request
ABC’s of references
Providing a Home and Cell phone number
25+ years of experience
Putting a 3 page resume on 2 pages
Distracting formats and/or fonts
Overused stale terms
Responsible for or Duties include
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Fine Tune Your Resume
These websites help refine your resume
Match your key skills with job description
Empower you to get past ATS robots
www.jobscan.co
https://cultivatedculture.com/resume-scanner/
https://theprofessional.me
https://skillsyncer.com/
This is How Job Scan Works
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Cover Letters
A recent Ladders article stressed several
changes in hiring practices post Covid-19
Recruiters say if you don’t do this, you may as
well not apply for the job
Survey by TopResume revealed these findings
A cover letter is more likely to be read - 48%
Candidate’s thank you note is more significant - 68%
Employment gaps no longer have red flag - 87%
50. 50
Cover Letters
What function does it serve?
Introduce yourself to the recruiter
State your interest in the position
Relate why you are a good fit
How to write a cover letter by ZipJob
51. 51
Cover Letters
Provides additional means of communication
Gaps in employment
Why Company or position interests you
Relevant experience or industry knowledge
Bullet points to highlight skills
No more than a few paragraphs
52. 52
Cover Letters
Types of Cover Letters
Traditional format
Comparative format
Pain Letter by Liz Ryan
4 Sentence Cover Letter by Andrew LaCivita
58. 58
What is an ATS?
Human Resource Information System (HRIS)
Vast majority of major companies use an ATS
Software that enables the electronic handling of
HR documentation
Cradle to grave capability
Tracks hiring compliance for company
Taking the human out of Human Resources
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How Does an ATS Work
Scans resumes to qualify candidates
Parses your resume into the system
Performs data mining and collecting
Matches keywords in job description
Ranks candidates by resumes & responses
60. 60
How Does an ATS Work
Can manage many tasks
Identify top candidates/Reject unqualified
Send applicant emails
Schedule interviews
Onboarding process
Tracks reviews, promotions, terminations
61. 61
ATS Pitfalls
Many ATS cannot read a PDF, unless
specifically directed to submit a PDF, submit doc
Word Doc not Docx format
Resume templates
Cannot read tables or multiple columns
Cannot read wording in header & footer
Misspelled words are not recognized
62. 62
ATS Pitfalls
Single column format using left justification
Avoid borders, lines and underline usage
Serif fonts are not accurately read
Times New Roman
Sans Serif fonts are better
Arial, Helvetica, Cambria, Gotham, Trebuchet MS, etc.
Size does matter - 11 or 12 pt font is better
Margins of 1” preferred, .75” at the maximum
63. 63
ATS Resume Friendly Tips
Use standard terminology for section titles
Work Experience not Career Achievements
Education not Professional Training
Keyword matches found in job description
Name document for relevant position
BruceBennettManager.doc, not resume.doc
Use full name instead of acronym ION
Interactive Opinion Network, then (ION)
75. 75
Video & Blog Links
Social Media Revolution - https://www.youtube.com/watch?v=6k_G_h41ZaQ
Catherine Breet Byers - http://www.youtube.com/watch?v=-8od1iolitg&feature=related
Kimberly Bishop - Recruiter Give Resume Tips - https://www.youtube.com/watch?v=IpQaLX343Js
Amanda Augustine - https://www.youtube.com/watch?v=UP-S9rvAYYo
Andy LaCivita - https://www.youtube.com/watch?v=bhwEsfXS6y8
Donna Svei, Avid Careerist - https://www.avidcareerist.com/2015/06/08/does-resume-need-cover-letter/
Zip Recruiter - https://www.youtube.com/watch?v=jHg0b7Nai6c
Pain Letters - https://www.forbes.com/sites/lizryan/2015/11/26/how-to-use-pain-letters-in-your-job-
search/#310855967b44 –
Andy LaCivita - https://www.youtube.com/watch?v=ZfmVSFg_zSI
ATS Do’s and Don’ts - https://www.resumetoreferral.com/ats-resumes/
https://www.indeed.com/career-advice/resumes-cover-letters/do-employers-care-about-cover-letters
76. 76
Success Stories
Elena B. – Manufacturing
Attended Resume workshop and worked 1 on 1
Rafael R. – Accounting
Attended workshops and one on one LinkedIn Critique
Liz F. – Graphics Designer
Attended workshops, incorporated concepts and was hired
Tom W. – Customer Service Professional
Attended workshops and was hired after three interviews
Michael B. – Marketing
Incorporated my recommendations from workshops
I want to add your name to the list!
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McHenry County Workforce Network
February Calendar of Events & Services
Personalized Job Search Assistance Services
To sign up, request the professional directly by email
Resume Critique
30-45 minute sessions
Dean Eitel
February 13 & 21
10:00 - 12:00
Email: deitel@depaul.edu
Resume Critique
30-45 minute sessions
Kathy Hayhurst
February 2
1:00 – 4:00
Email: : mcwnkmh@gmail.com
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Upcoming Webinar Events
Guide to a Winning Interview
Wednesday February 16, 2022 from 10:00am to 12:00pm
LinkedIn for Your Job Search
Monday February 21, 2022 at 10:00am to 12:00pm
LinkedIn Strategic Guidelines
Wednesday February 23, 2022 at 10:00am to 12:00pm
Network to Success Job Club
The Elevator Pitch & Other Job Search Tools
Wednesday March 9, 2022 at 1:00pm to 3:00pm
79. Feel free to connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin