LinkedIn for Real Estate

www.marketleader.com
LinkedIn FOR REAL ESTATE
Uncovering the Secrets to Serious Networking
Host: Shannon Shimabukuro
Sr. Market Leader Trainer

• The Social Shift
• Building your Sphere Inside Out
• Top 5 tips for optimizing your profile
• Endorsements and Recommendations
• Strategies for connecting to your niche
clientele
• New tools
Today’s Agenda

MEET LAURA MONROE!
Director of Industry Engagement and Social
Media at Inman News, Public Relations,
Marketing, Brand Strategy

Understanding
the Social Shift

• Attention Deficit Economy
• Pay to Play on Facebook
• The Rise of the Social Identity
• Thought Leadership vs. Promotion
Where Are
You Going to
Spend Your
Time?

One of the most educated, affluent, and
influential audiences on the web
Most likely to be college
graduates than the average adult
online
Why LinkedIn?

Understanding the Power of Referrals
Source: AgentsBoost.com

Your Referrals Start with Your Sphere
Current and Past Clients
Professional Resources and Colleagues
Other Agents
Demographic Target

• LinkedIn Audience: Educated, Affluent and Influential
• Use LinkedIn to nurture and increase your referrals
• Build your sphere from the inside out!
Let’s Recap!

TOP 5 TIPS TO GROW YOUR REFERRAL
NETWORK

Maximize and Optimize Your Profile
How do You Generate More Connections from LinkedIn?

#1. Create a client-centric summary
1. Use location keywords
2. Be personal
3. Give at a glance
highlights of your
career
4. Leave a call to action
and your email address

#2. “Tag” your
Contacts and
make Contact
Types just like
your database

#3. Visit Your “Keep in Touch” tab every day!

#4. Update
your status
with amazing
content at
least once a
day, or in a
group

Did You Know?
LinkedIn is the only social
network that lets you export
your contacts.
#5 If you use a CRM like
Market Leader, export your
most important contacts

1. Create a client-centric summary
2. “Tag” your contacts and make contact types
3. Visit your “Keep in Touch” tab every day
4. Update your status with amazing content daily
5. Export your most important contacts
Let’s Recap: Top 5 Tips to Optimize your Profile !

ENDORSEMENTS, RECOMMENDATIONS AND
NEW TOOLS

Endorsements and Recommendations
1. You get more by giving than receiving
2. Write thoughtful recommendations and reviews ONLY for
people you have worked with
3. Leave them a message telling them why you left an
endorsement or recommendation
4. Thank anyone who leaves you a recommendation - they
are rare
5. Be careful about asking for recommendations. The timing
must be right.

• Connect others
• Add your videos and Slideshare presentations
• Join and participate in Groups
• Share great content
Strategies to connect to niche clientele?

• LinkedIn publishing platform
• New Premium User Profile
• Make the most of “Who Viewed Your Profile”
New Tools

 The Social Shift
 Building your Sphere Inside Out
 Top 5 tips for optimizing your profile
 Endorsements and Recommendations
 Strategies for connecting to your niche
clientele
 New tools
Today we learned:

1. Get a LinkedIn account
2. Connect with your top referrers on LinkedIn
3. Export your top clients into your Market Leader system
4. Optimize your Profile
Homework:

Join us next week for:
Picture
Perfect
Marketing
Karlton Utter
Better Homes and Gardens Real
Estate
Director, Learning Technologies and
Solutions
• Creatively and effectively use
Pinterest and Instagram to build a
business presence
• Drive traffic to your website, increase
SEO value, and improve your social
media marketing
• Some cool apps

Want more?
• Fill out post-class survey: To be emailed today’s notes
• Visit Learn.MarketLeader.com to find recordings, notes, & more!
• Customer Support: 1-877-450-0088

Thank You for Attending:
LinkedIn FOR REAL ESTATE
Uncovering the Secrets to Serious Networking

LinkedIn for Real Estate

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