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SOCIAL MEDIA
SAVVY
Manisha Joshi, Style by Manisha
A few rules to
Happiness…
 Do not underestimate the power of your
social media platforms, it speaks
volumes when you don’t.
 Do not feel overwhelmed or
intimidated!
 Make it the habit you look forward to
applying to your daily business life.
Social Media Sins
■ Flatlining your social media platform pages
■ Posting...just to post
■ Meking Spellng Mistaks
■ Poor imagery
■ Leaving messages unattended =Taking the phone off the ringer
Choosing your Platforms & Goals
■ What is Social Media – a group of websites where users network socially.
■ Facebook, Instagram, LinkedIn,Twitter, Pinterest, Google Business page
■ Content:What to write, photograph or share
■ Budget:Time, Resources,Tools/Equipment
■ Strategy:
– What is your goal?What do you want to say?
– Do you want to influence? Do you want to solve a problem?
– Do you want to be the researcher?
WorksheetTime
■ 1.What platforms you are currently on?
■ 2. How often do you post? How often would you like to post?
■ 3.What are three things you do habitually without thinking?
■ 4.What is your most productive time of day?
What you need to create a LinkedIn or
Facebook Business page
■ Visuals:A profile picture, a logo and a cover photo to represent your business.
■ Description:Visitors should know what kind of services your business offers.
■ Contact Info:The basics - a phone number, website and email address. Other links to
social media, etc.
■ Location and hours: Add an address and business hours
■ About you:Who are you?What’s your why?What’s your story?
■ Side note: Pull out your resume – education, certifications, licenses, memberships,
accomplishments, awards
■ Interview others – what do they know that you don’t?
LinkedIn
■ LinkedIn is the world’s largest professional network with more than 750 million members in
over 200 countries and territories.
■ Represents over 65 million registered companies.
■ Professionals are signing up to join LinkedIn at a rate of more than two new members per
second.Wow!
■ LinkedIn’s fastest-growing demographic comprises of 46 million students and college
graduates.
Personal LinkedIn Profile
■ About
■ Featured
■ Your Dashboard
■ Activity
■ Experience
■ Education
■ Licenses & Certifications
■ Volunteer Experience
■ Skills & endorsements
■ Recommendations
■ Accomplishments
■ Interests
■ TA-DA!
Let’s Create a Business Page!
■ Understanding the content
■ Understanding graphics in Canva -
■ MakingConnections
Questions?
Facebook
■ Great way to have a website without a website
■ Free and simple
■ Connect with customers and network anywhere in the world
■ Create and join groups
■ Stimulate engagement
■ Become an expert – the go-to gal
Let’s create a Facebook Business page
■ To create a Page, you need a personal profile page. Information from your personal
Facebook profile won't appear on your Facebook Page unless you share it there.Your
profile and Page are considered separate on Facebook.
■ Remember that Facebook profiles can be private but Facebook pages are public.
■ Category: Select a category for your Page.The category you choose will provide unique
features for your business.
■ Information about your business:Address, areas serviced, email, phone number, website,
hours, story, images and more.
■ Have a clear set of goals for what you want to achieve.
■ Page Insights - page likes, views, reach, etc.
■ Stay active: Facebook Pages perform best when you interact with your Page audience.
Video & Photo 101
■ FacebookVideo upload specs
■ MP4 format.
■ Facebook supports file sizes up to 10 GB
■ LinkedIn recommends keeping the length under 30 seconds, maximum 10 minutes
■ Opt for longer-form videos to tell a brand or product story
PHOTOS:
■ Invest in editing your photos!
■ You can share either a URL link or an image in a post, but NOT both at the same time.
One you can tag, one you cannot.
Hashtags andTagging
■ What’s the difference?
■ Tagging on your phone vs. computer
■ Tagging on your business page vs. personal page
■ Why it’s important
■ Don’t forget to tag yourself
To schedule or not?
■ World is changing everyday
■ Voids the tagging capability
■ Where were you last night?
■ Relationship building
■ 100% control 
■ Pssst…make it a habit
Manisha Joshi
Style by Manisha
Phone: 904-708-2656
Email:
Manisha@styledbymanisha.
com
Facebook: Style by Manisha
LinkedIn: Manisha Joshi
Instagram: themash101
Twitter: StylebyManisha

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Jwbc social media savvy mm 2021

  • 2. A few rules to Happiness…  Do not underestimate the power of your social media platforms, it speaks volumes when you don’t.  Do not feel overwhelmed or intimidated!  Make it the habit you look forward to applying to your daily business life.
  • 3.
  • 4. Social Media Sins ■ Flatlining your social media platform pages ■ Posting...just to post ■ Meking Spellng Mistaks ■ Poor imagery ■ Leaving messages unattended =Taking the phone off the ringer
  • 5. Choosing your Platforms & Goals ■ What is Social Media – a group of websites where users network socially. ■ Facebook, Instagram, LinkedIn,Twitter, Pinterest, Google Business page ■ Content:What to write, photograph or share ■ Budget:Time, Resources,Tools/Equipment ■ Strategy: – What is your goal?What do you want to say? – Do you want to influence? Do you want to solve a problem? – Do you want to be the researcher?
  • 6. WorksheetTime ■ 1.What platforms you are currently on? ■ 2. How often do you post? How often would you like to post? ■ 3.What are three things you do habitually without thinking? ■ 4.What is your most productive time of day?
  • 7. What you need to create a LinkedIn or Facebook Business page ■ Visuals:A profile picture, a logo and a cover photo to represent your business. ■ Description:Visitors should know what kind of services your business offers. ■ Contact Info:The basics - a phone number, website and email address. Other links to social media, etc. ■ Location and hours: Add an address and business hours ■ About you:Who are you?What’s your why?What’s your story? ■ Side note: Pull out your resume – education, certifications, licenses, memberships, accomplishments, awards ■ Interview others – what do they know that you don’t?
  • 8. LinkedIn ■ LinkedIn is the world’s largest professional network with more than 750 million members in over 200 countries and territories. ■ Represents over 65 million registered companies. ■ Professionals are signing up to join LinkedIn at a rate of more than two new members per second.Wow! ■ LinkedIn’s fastest-growing demographic comprises of 46 million students and college graduates.
  • 9. Personal LinkedIn Profile ■ About ■ Featured ■ Your Dashboard ■ Activity ■ Experience ■ Education ■ Licenses & Certifications ■ Volunteer Experience ■ Skills & endorsements ■ Recommendations ■ Accomplishments ■ Interests ■ TA-DA!
  • 10. Let’s Create a Business Page! ■ Understanding the content ■ Understanding graphics in Canva - ■ MakingConnections
  • 12. Facebook ■ Great way to have a website without a website ■ Free and simple ■ Connect with customers and network anywhere in the world ■ Create and join groups ■ Stimulate engagement ■ Become an expert – the go-to gal
  • 13. Let’s create a Facebook Business page ■ To create a Page, you need a personal profile page. Information from your personal Facebook profile won't appear on your Facebook Page unless you share it there.Your profile and Page are considered separate on Facebook. ■ Remember that Facebook profiles can be private but Facebook pages are public. ■ Category: Select a category for your Page.The category you choose will provide unique features for your business. ■ Information about your business:Address, areas serviced, email, phone number, website, hours, story, images and more. ■ Have a clear set of goals for what you want to achieve. ■ Page Insights - page likes, views, reach, etc. ■ Stay active: Facebook Pages perform best when you interact with your Page audience.
  • 14. Video & Photo 101 ■ FacebookVideo upload specs ■ MP4 format. ■ Facebook supports file sizes up to 10 GB ■ LinkedIn recommends keeping the length under 30 seconds, maximum 10 minutes ■ Opt for longer-form videos to tell a brand or product story PHOTOS: ■ Invest in editing your photos! ■ You can share either a URL link or an image in a post, but NOT both at the same time. One you can tag, one you cannot.
  • 15. Hashtags andTagging ■ What’s the difference? ■ Tagging on your phone vs. computer ■ Tagging on your business page vs. personal page ■ Why it’s important ■ Don’t forget to tag yourself
  • 16. To schedule or not? ■ World is changing everyday ■ Voids the tagging capability ■ Where were you last night? ■ Relationship building ■ 100% control  ■ Pssst…make it a habit
  • 17. Manisha Joshi Style by Manisha Phone: 904-708-2656 Email: Manisha@styledbymanisha. com Facebook: Style by Manisha LinkedIn: Manisha Joshi Instagram: themash101 Twitter: StylebyManisha