LinkedIn for Professionals: Networking, Marketing & Biz Dev<br />
Why LinkedIn<br />Help your target market find you<br />Control what they do find<br />Reconnect with former colleagues<br...
LinkedIn & the sales cycle<br />
How do people search for you?<br />
LinkedIn: Your online portfolio<br />
12<br />
LinkedIn: An information network<br />
Networking<br />Who can you link to?<br />People you know (have email address)<br />Intros to people your friends know<br ...
Networking<br />Keep your name out there:<br />Update your profile<br />Write recommendations<br />Status updates<br />Add...
Thank you!<br />New Media Marketing Consulting<br />Email: Diane@DKDnewmedia.com<br />Twitter: @DKDnewmedia<br />www.Diane...
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03/10/2011 DWC+ Teleclass: LinkedIn for Professionals: It's about referral generation, not necessarily job hunts with Diane K. Danielson

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03/10/2011 DWC+ Teleclass: LinkedIn for Professionals: It's about referral generation, not necessarily job hunts with Diane K. Danielson

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03/10/2011 DWC+ Teleclass: LinkedIn for Professionals: It's about referral generation, not necessarily job hunts with Diane K. Danielson

  1. 1. LinkedIn for Professionals: Networking, Marketing & Biz Dev<br />
  2. 2. Why LinkedIn<br />Help your target market find you<br />Control what they do find<br />Reconnect with former colleagues<br />Seek out new contacts/recruiters<br />Set it and forget it<br />2<br />
  3. 3. LinkedIn & the sales cycle<br />
  4. 4. How do people search for you?<br />
  5. 5.
  6. 6.
  7. 7. LinkedIn: Your online portfolio<br />
  8. 8.
  9. 9.
  10. 10.
  11. 11.
  12. 12. 12<br />
  13. 13.
  14. 14. LinkedIn: An information network<br />
  15. 15.
  16. 16.
  17. 17.
  18. 18.
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24. Networking<br />Who can you link to?<br />People you know (have email address)<br />Intros to people your friends know<br />Can message people: in your group, in your friends’ networks<br />Tips for linking:<br />Customize your invite<br />LinkedIn Open Networkers (LIONs)<br />Defer Facebook friend requests<br />
  25. 25. Networking<br />Keep your name out there:<br />Update your profile<br />Write recommendations<br />Status updates<br />Add presentations/links to white papers<br />Add 5 new contacts per week<br />Interact with others:<br />Groups<br />Answers<br />
  26. 26.
  27. 27. Thank you!<br />New Media Marketing Consulting<br />Email: Diane@DKDnewmedia.com<br />Twitter: @DKDnewmedia<br />www.DianeDanielson.com<br />

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