LInkedIn for Business Professionals: How to Find Prospects and Do Business on LinkedIn. This shortened presentation of MarketingMel's two hour hands-on workshop was given to Curt Henry and Summit Companies' Business Planning Workshop clients.

1. LinkedIn for Business
Professionals: How to Find
Prospects and Do Business
Business Planning Workshop
With Curt Henry
By Mary Ellen Miller, MBA
MarketingMel
June 24, 2015
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2. June in Northeast Tennessee…
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3. Happy Birthday Curt!
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4. National Take Your Dog to Work
Day June 25th
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5. Tell us about YOU!
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6. What to expect today?
1. LinkedIn Overview
MarketingMel’s customized
training tips along the way!
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7. LinkedIn Part 1:
 Overview
 Find Prospective Customers
 Updates
 References
 Groups
 Make Business Connections
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8. When we have two hours….
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9. LinkedIn Part 2:
 Hands-On Workshop
 Create or improve your profile
 Upload your professional headshot
 Be sure you have a customized
URL
 Ask for and give one
recommendation
 Connect with new prospects
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10. Why do you need to be on
LinkedIn?
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11. Why Do You Rob Banks Willie?
 “Because that’s
where the money
is.” Willie Sutton
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12. Fortune 500 Corporate Recruiters
 Use LinkedIn for 9/10 new professional staff
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13. LinkedIn is NOT Facebook
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14. “There are lies, damned
lies and statistics.”
Mark Twain
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15. LinkedIn stat’s
 Someone joins LinkedIn every 2 seconds
 55 million qualified business prospects
 Average Income $100,000 +
 Average age 42
 Skews male

16. Demographics

17. LI with head shots = 11 x more
views
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20. MarketingMel tips when
connecting:
 Personalize your request
 Tell them how you know
them
 Provide them with a link to
free information (your white
paper/blog post on preparing
a home for sale, etc.)
 Don’t be spammy
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21. Who’s Doing it Right?
Larry in Boston Kim in Buffalo
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22. Tips (How I found Larry)
 Who’s Viewed Your Profile (under Profile in the pull
down menu)
 How you rank for profile views (on right side at top near
your name)
 Compare and find the pro’s!
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23. Check out who’s viewed your
profile
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24. Larry’s Best Practices
 What groups are the influential people (his clients,
CEO’s, CFO’s) in?
 Newton Chamber of Commerce
 Newton Little League
 He joins the group and then comments in a positive way
 “Get on their radar”
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25. Larry says “Build a Farm”
 Water it with care and
concern
 After a period of time, they
respond back
 THEN you can ask them to
connect
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26. Larry says:
“In today’s market people aren’t
looking to be sold to, they are looking
for a reason to buy.”
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27. Kim Addelman (#1 Residential Agent at the #1
Company in Western NY) says
 HR and 3rd party relocation
and out of the area agents
look at LinkedIn profile
prior to referring business
 Build your arsenal of sub
contractors by looking on LI
(plumbers, painters,
lenders, movers, etc.)
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28. Tip: Optimize Your
Profile with
Keywords:Your
description of
yourself is important!
Keywords for your
professional skills.
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29. You Profile Musts:
 Establish Trust
 Show Experience
 Give and Get Recommendations, Written Out: (View Profile:
Pull Down Menu, “Ask to be Recommended.” To recommend
others: View Profile, Pull Down Menu, Endorse,
“Recommend.”)
 Give and Get Endorsements (short snapshots)

30. MarketingMel tip:
Say Thank You!
When someone asks you to
connect, write a
personalized thank you
note back to them.
MarketingMel

31. Ways to Network on LinkedIn
 Specific company
 School
 Location
 Post an update (no more than once per day)
 LinkedIn Groups:
 Where are your customers going to get help?
 By industry
 Start discussions, engage and eventually connect
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32. BONUS TIP!
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33. How did I get…..
 904 Views
 98 Likes
 17 comments
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34. Peyton Manning and the Power of
a LinkedIn Published Post
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35. Two ways to work with you:
1. Customized one on one training:
 90 minute session with Mel
 Take Home reference one-sheet
2. Two-Hour Customized for your business workshop:
 One Hour training
 One Hour Hands-On
(Ask Milligan College and Northeast TN Association of REALTORS)
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36. Recent Reviews:
 “I recommend Mary Ellen Miller … she understands
today's ever-changing communications channels.”
Dr. Tom Mitoraj, Bristol TN pediatrician
 “Thank you so very much….I just received news today
that I was picked for a second round interview at
Baylor.” Tyler Miller, 2015 Milligan Graduate
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37. www.marketingmel.com
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