12 months ago, two young men were hired as sales reps at competing software companies. They were very much alike. Both were educated, both were personable and both were filled with ambitious dreams to make money. Recently, these men reunited at a tech conference. They were still very much alike. But there was one difference. One of the men sold $25,000 worth of software. While the other sold $150,000. Well, the difference was not due to lack of effort on the lesser's part. But rather, one was taught how to write emails that sell.

1. How to Write Emails that Sell

2. Remind yourself why!
emails are important for you

3. Where my sales strategy comes from
• Selling local & long-distance telecommunications
services for MLM program
• Selling $25M+ companies to investors and other
larger companies at investment bank
• Selling 3 different products in three different
industries at three different failed startups
• Selling legal software to massive companies that get
sued a lot

4. Write Emails that Sell!
6 Specific Strategies to Write Effective Sales Emails

5. Know your email objective
• You want to schedule something
– a call, a demo, in person, conference call
• You want to gather information
– fill out survey, status of deal, meeting participants
• You want to drive traffic to website
– product announcement, recent news, signups, users

6. Make your email address personal
• Use your real name
– personal = Ian Adams, ian@senatorclub.co
– generic = Sales, sales@senatorclub.co
• Consider perception of email format
– small/startup = ian@senatorclub.co
– big/enterprise = ian.adams@senatorclub.co

7. Your subject line should tell not sell
telling
selling
vs.
•
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•
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•
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•
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•
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•
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•
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8. Subject line samples for you
Best
Open
Rates
(60%-­‐87%)
1. [COMPANYNAME] Sales & Marketing Newsletter
2. Eye on the [COMPANYNAME] Update (Oct 31 - Nov 4)
3. [COMPANYNAME] Staff Shirts & Photos
Worst
Open
Rates
(1%-­‐14%)
1. Last Minute Gift - We Have The Answer
2. Halloween - Shop Early & Save 10%
3. Give a Gift Certificate this Holiday
Source:
h*p://mailchimp.com/resources/research/email-­‐marke5ng-­‐subject-­‐line-­‐comparison/#sec5on_observa5ons

9. Focus on the recipient in the email
• Who is this?
• How do I know you?
• What do you want from me?
• How do I benefit?
• …then what do I need to do?

10. Always write a call to action at the end
• Ask a question
– Can we find a good time to chat next week?
– Is there a better number to reach you on?
– What are the other participants names and emails?
• Suggest an action
– Let me know the best date and time that works for you.
– Get your copy of the whitepaper by clicking here.
– [continue reading here…]

11. Keep your signature simple
In order of importance, include:
•
•
•
•
•
•
Your name
Your title (in some cases, do not use)
Your phone number
Your email address
Your website
Your social media profile

12. Bad sales email example

13. Good sales email example

14. Conclusion to write emails that sell
• Know your objective
• Make your email address personal
• Write subject lines that tell, not sell
• Focus on the recipient in the email
• Always write a call to action at the end
• Keep your signature simple
Now go out and write emails that SELL!