Targeted Status Updates allows marketers to tailor the content of their LinkedIn status updates to specific audiences based on factors like industry, job function, seniority, and geography. This personalized engagement is designed to increase relevance and drive higher interaction rates. Marketers also gain insights into their follower demographics and how audiences respond to different types of content. Targeted Status Updates give marketers an easy way to develop lasting relationships with decision makers on LinkedIn.

1. Marketing Solutions
LinkedIn Targeted
Status Updates
Tailor Your Content to
Specific Audiences
Unlock a Massive Opportunity
Prior to the launch of Targeted Status Updates,
marketers had no way to tailor the content in their
status updates to specific types of company
followers. Audiences from different industries, job
functions, geographies, and levels of seniority all
received the same content.
Now with Targeted Status Updates, marketers have
an easy, proven way to engage company followers
with content that’s relevant and personalized to
their interests.
Introducing Targeted Status Updates &
In addition to Targeted Status Updates, we’re also
Follower Insights releasing a powerful new insights dashboard so
Leveraging company followers from LinkedIn, marketers can better understand their follower
marketers can develop lasting relationships with demographics, growth rates, and status update
the highest concentration of affluent professionals interaction. These insights are invaluable for
and business decision makers on the social web. crafting a strategy to gain followers and optimize
With Targeted Status Updates, marketers can now their engagement.
tailor company status updates to specifically
targeted audiences to drive increased relevance
and engagement.
Targeting parameters, based on rich data provided
by our members themselves and unique to
LinkedIn, include:
• Company Size
• Industry
• Job Function
• Seniority
• Geography
• Non-company Employees
For more information, please visit http://marketing.linkedin.com
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