LinkedIn Targeted Updates allows companies to deliver relevant content to targeted audiences on LinkedIn to drive engagement and brand loyalty. Marketers can target updates by demographics like company size, industry, job function, seniority, and geography using LinkedIn member-generated data. The document provides tips for creating engaging updates like sharing industry insights, keeping messages short, frequent posting, and using LinkedIn Groups for discussions. It also introduces new Follower Insights to help marketers understand their audiences and optimize engagement.
This course is designed to describe the basics of search engine optimization (SEO). To understand why search engine optimization is essential to businesses and how it works.
Search Engine Optimization is complex and ever-changing, but understanding the basics and awareness of it can make a big difference.
The SEO 101 Course will tackle the following items:
- What is SEO
- Why it is Important
- Search Engine Basics (How Search Engines Works)
- Google Algorithms
- Google Ranking Factors
- Types of SEO
- Additional Tips / Free Courses / Resources
The Case for Data-Driven Student Recruitment. Not to be confused with Campus ...Rob Humphrey
Rather than waiting for educational institutions or the government to bridge this generational chasm, (and the skills gap) employers should lead this effort (and many already are)
LinkedIn together with Employers can solve for inefficiencies in the talent market for college graduates
The imperative for employers:
Connect with students early and often with your Talent Brand, If you don’t, prepare to have butt kicked by talent competitors. (Like YP.com)
Consider Talent: Gain a broader perspective on Talent Markets by blurring the names of schools (stop using school as a proxy for experience) Is a Stanford CS grad better than a NC State Grad in CS? Is a Stanford CS grad worth 20% more $ than state grad? Are you getting 20% more talent?
Create: Creative content positioned for students and recent graduates (Higher Ed and Gov. will not do this as fast)
In 1970 Gas was 32 cents, and a diploma was your ticket to a job and 12% of population has at least a Bachelors degree, and you competed nationally for jobs
In 2014 The choice of school, major, field of study, plus skills give you good odds, 31% of populations has at least a bachelors degree, and you compete against kids globally for jobs
In 1970 college grads were driving in their cut off shorts to the beach with no seat belt on to party before their job started
Now, grads are filled with Anxiety, Fear and debt and they are still going to the beach returning home afterwards
The unemployment rate for people age 20 to 24 is 11 percent, compared with an overall rate that is under 7 percent.
Student loan debt surpassing the $1 trillion mark and unemployment on the rise, people are beginning to question that value.
The Millennial Generation has been called “Generation Jobless.” Nearly one quarter of the world’s young people – 290 million aged 15-24 -- are in 21st century limbo: they are NEETs -- not in Education, Employment, or Training.
Rob Humphrey at Pearson Academic Partner SummitRob Humphrey
Since 2010 Rob Humphrey has been a key evangelist for LinkedIn's data-rich tools that help students, employers, and education institutions. Join Rob for a discussion that will highlight LinkedIn's evolving focus on education, new innovations in digital marketing, and how Pearson and LinkedIn are working together on cutting-edge marketing strategies to serve partners and education consumers. Rob will present fresh insights based on LinkedIn's unique data set and talk over key concepts to harness the platform.
Rob Humphrey is a five-year veteran of LinkedIn where he is top 1% performer in sales and marketing. Currently, he works with an elite group of customers that are part of LinkedIn Marketing solutions newly formed Education vertical. Prior to that Rob was a Senior Manager of Content Marketing and headed up creative visual and social efforts for LinkedIn Talent Solutions.
This talk is about marketing to students and prospective students at LinkedIn
Mastering Content Marketing with LinkedInRob Humphrey
Content marketing is hot. Some 71% of marketers are basking in the glow of increased content marketing budgets. And even if you have zero budget, the expectations are increasing for modern digital marketers. So how do you make an impact? Specifically how can you use LinkedIn effectively?
Join a highly energized talk with Rob Humphrey, content marketing and sales expert from LinkedIn on how to harness LinkedIn.com for content marketing success.
This course is designed to describe the basics of search engine optimization (SEO). To understand why search engine optimization is essential to businesses and how it works.
Search Engine Optimization is complex and ever-changing, but understanding the basics and awareness of it can make a big difference.
The SEO 101 Course will tackle the following items:
- What is SEO
- Why it is Important
- Search Engine Basics (How Search Engines Works)
- Google Algorithms
- Google Ranking Factors
- Types of SEO
- Additional Tips / Free Courses / Resources
The Case for Data-Driven Student Recruitment. Not to be confused with Campus ...Rob Humphrey
Rather than waiting for educational institutions or the government to bridge this generational chasm, (and the skills gap) employers should lead this effort (and many already are)
LinkedIn together with Employers can solve for inefficiencies in the talent market for college graduates
The imperative for employers:
Connect with students early and often with your Talent Brand, If you don’t, prepare to have butt kicked by talent competitors. (Like YP.com)
Consider Talent: Gain a broader perspective on Talent Markets by blurring the names of schools (stop using school as a proxy for experience) Is a Stanford CS grad better than a NC State Grad in CS? Is a Stanford CS grad worth 20% more $ than state grad? Are you getting 20% more talent?
Create: Creative content positioned for students and recent graduates (Higher Ed and Gov. will not do this as fast)
In 1970 Gas was 32 cents, and a diploma was your ticket to a job and 12% of population has at least a Bachelors degree, and you competed nationally for jobs
In 2014 The choice of school, major, field of study, plus skills give you good odds, 31% of populations has at least a bachelors degree, and you compete against kids globally for jobs
In 1970 college grads were driving in their cut off shorts to the beach with no seat belt on to party before their job started
Now, grads are filled with Anxiety, Fear and debt and they are still going to the beach returning home afterwards
The unemployment rate for people age 20 to 24 is 11 percent, compared with an overall rate that is under 7 percent.
Student loan debt surpassing the $1 trillion mark and unemployment on the rise, people are beginning to question that value.
The Millennial Generation has been called “Generation Jobless.” Nearly one quarter of the world’s young people – 290 million aged 15-24 -- are in 21st century limbo: they are NEETs -- not in Education, Employment, or Training.
Rob Humphrey at Pearson Academic Partner SummitRob Humphrey
Since 2010 Rob Humphrey has been a key evangelist for LinkedIn's data-rich tools that help students, employers, and education institutions. Join Rob for a discussion that will highlight LinkedIn's evolving focus on education, new innovations in digital marketing, and how Pearson and LinkedIn are working together on cutting-edge marketing strategies to serve partners and education consumers. Rob will present fresh insights based on LinkedIn's unique data set and talk over key concepts to harness the platform.
Rob Humphrey is a five-year veteran of LinkedIn where he is top 1% performer in sales and marketing. Currently, he works with an elite group of customers that are part of LinkedIn Marketing solutions newly formed Education vertical. Prior to that Rob was a Senior Manager of Content Marketing and headed up creative visual and social efforts for LinkedIn Talent Solutions.
This talk is about marketing to students and prospective students at LinkedIn
Mastering Content Marketing with LinkedInRob Humphrey
Content marketing is hot. Some 71% of marketers are basking in the glow of increased content marketing budgets. And even if you have zero budget, the expectations are increasing for modern digital marketers. So how do you make an impact? Specifically how can you use LinkedIn effectively?
Join a highly energized talk with Rob Humphrey, content marketing and sales expert from LinkedIn on how to harness LinkedIn.com for content marketing success.
LinkedIn Custom Solutions – Marketing Solutions Catered to Meet Your Objective Performics.Convonix
LinkedIn gives marketers an opportunity to target people based on one of the most accurate data points in the digital marketing realm.
Our social media expert Rohit Onkar lists down all the marketing solutions offered by LinkedIn and gives insight on how and when brands can use them.
LinkedIn offers a variety of marketing solutions to give your brand a real boost. Have you started using it as a medium to connect with affluent consumers?
2014 content strategy applied to digital marketing. Understand why trust is critical for your efforts in delivery of new content, publishing, videos, shopper marketing, user experience, influencer marketing, branding, earned media.
Are you discoverable on Linkedin such that HNWIs will consider your wealth management services and engage? Learn How -- with this “Smarter Linkedin for Financial Advisors E-Book" and Act -- with a 5-Minute Daily LinkedIn Marketing Plan
This is a presentation Mike Manning and I put together to propose building an intranet with social tools integrated at our former company. There is a lot of great content in this deck so I wanted to share it.
A presentation of survey results that Grant Thornton, LLP has done on Social Media plus a discussion on Social Analytics and improving Profitability using Social Media.
Proven social media action plan for professionals & small businessDoug Hay & Associates
This presentation is social media 101 for professionals (veterinarians, dentists, chiropractors, lawyers) and small business. Includes a 10 step action plan to get going.
The New World Of Digital, Content And Social Media Marketing And The Relevanc...Midas Touch Consultants
This is an introductory session outlining the reasons manufacturing or B2B services organizations should consider for diving into the digital, content or social world. It identifies some of the popular channels and various content options to consider. There is then, an exploration of how B2B Sales has changed with the influence of social media.
Using LinkedIn to Drive Prospect and Stakeholder EngagementBen Wright
Included: an overview of LinkedIn, creating a profile that gets viewed, creating LinkedIn company pages, using LinkedIn for prospecting, using LinkedIn for targeted advertising
Presentatie van Marcel Molenaar, head of marketing solutions bij LinkedIn Benelux over de kracht van Content marketing op LinkedIn: tell it, don't sell it! De presentatie vond plaats tijdens #SocialSessions14 op 19/6/2014 in Amsterdam
Context is King -- Building Meaningful Relationships with LinkedIn FollowersLinkedIn
This presentation from our BrandConnect:12 event in NYC shows how to harness the power of LinkedIn's follower ecosytem, including real-life examples for building meaningful relationships on LinkedIn.
Digital Engagement: 5 Steps to Build, Analyze & Measure Your Digital Engageme...SnapApp
In today’s digital world, customers and fans demand engagement across channels; but most companies still struggle with a comprehensive strategy that combines the content, involvement & acquisition tactics required to do so. See examples that any business can use to build a strategy that fuels growth.
For longer than he would like to admit, Rob has been connecting students with opportunity, arming recruiters with LinkedIn’s talent solutions, and helping colleges and universities fulfill the promise of the Connected School.
A dynamic speaker with a unique perspective on the modern student journey, Rob will leave you inspired, motivated, and enlightened on how LinkedIn continues to transform to meet the needs of students of all ages. Rob will also dive into the imperative for “connected schools—” a system for schools to work in unison to create demand, engage students and alumni, and reach top goals.
Throughout his transformational journey, Rob has completed several successful “missions” at LinkedIn while remaining one of the highest performing sales executives in the company’s history. Most recently as a Senior Manager of Content Marketing, Rob pioneered video, live events, and creative content for LinkedIn Talent Solutions. Rob is also a member of LinkedIn’s Education Vertical team, and gratefully works with marketers at 2U, Pearson, Cornell, UNC-Chapel Hill, and more. He is a backcountry snowboarder and an advisor to Arizona State University, Ithaca College, and Dension University.
Be on the lookout for Rob’s upcoming book on the college-to-career journey, and be sure to follow Rob on twitter (@linkedinrob) and on LinkedIn.
LinkedIn Custom Solutions – Marketing Solutions Catered to Meet Your Objective Performics.Convonix
LinkedIn gives marketers an opportunity to target people based on one of the most accurate data points in the digital marketing realm.
Our social media expert Rohit Onkar lists down all the marketing solutions offered by LinkedIn and gives insight on how and when brands can use them.
LinkedIn offers a variety of marketing solutions to give your brand a real boost. Have you started using it as a medium to connect with affluent consumers?
2014 content strategy applied to digital marketing. Understand why trust is critical for your efforts in delivery of new content, publishing, videos, shopper marketing, user experience, influencer marketing, branding, earned media.
Are you discoverable on Linkedin such that HNWIs will consider your wealth management services and engage? Learn How -- with this “Smarter Linkedin for Financial Advisors E-Book" and Act -- with a 5-Minute Daily LinkedIn Marketing Plan
This is a presentation Mike Manning and I put together to propose building an intranet with social tools integrated at our former company. There is a lot of great content in this deck so I wanted to share it.
A presentation of survey results that Grant Thornton, LLP has done on Social Media plus a discussion on Social Analytics and improving Profitability using Social Media.
Proven social media action plan for professionals & small businessDoug Hay & Associates
This presentation is social media 101 for professionals (veterinarians, dentists, chiropractors, lawyers) and small business. Includes a 10 step action plan to get going.
The New World Of Digital, Content And Social Media Marketing And The Relevanc...Midas Touch Consultants
This is an introductory session outlining the reasons manufacturing or B2B services organizations should consider for diving into the digital, content or social world. It identifies some of the popular channels and various content options to consider. There is then, an exploration of how B2B Sales has changed with the influence of social media.
Using LinkedIn to Drive Prospect and Stakeholder EngagementBen Wright
Included: an overview of LinkedIn, creating a profile that gets viewed, creating LinkedIn company pages, using LinkedIn for prospecting, using LinkedIn for targeted advertising
Presentatie van Marcel Molenaar, head of marketing solutions bij LinkedIn Benelux over de kracht van Content marketing op LinkedIn: tell it, don't sell it! De presentatie vond plaats tijdens #SocialSessions14 op 19/6/2014 in Amsterdam
Context is King -- Building Meaningful Relationships with LinkedIn FollowersLinkedIn
This presentation from our BrandConnect:12 event in NYC shows how to harness the power of LinkedIn's follower ecosytem, including real-life examples for building meaningful relationships on LinkedIn.
Digital Engagement: 5 Steps to Build, Analyze & Measure Your Digital Engageme...SnapApp
In today’s digital world, customers and fans demand engagement across channels; but most companies still struggle with a comprehensive strategy that combines the content, involvement & acquisition tactics required to do so. See examples that any business can use to build a strategy that fuels growth.
For longer than he would like to admit, Rob has been connecting students with opportunity, arming recruiters with LinkedIn’s talent solutions, and helping colleges and universities fulfill the promise of the Connected School.
A dynamic speaker with a unique perspective on the modern student journey, Rob will leave you inspired, motivated, and enlightened on how LinkedIn continues to transform to meet the needs of students of all ages. Rob will also dive into the imperative for “connected schools—” a system for schools to work in unison to create demand, engage students and alumni, and reach top goals.
Throughout his transformational journey, Rob has completed several successful “missions” at LinkedIn while remaining one of the highest performing sales executives in the company’s history. Most recently as a Senior Manager of Content Marketing, Rob pioneered video, live events, and creative content for LinkedIn Talent Solutions. Rob is also a member of LinkedIn’s Education Vertical team, and gratefully works with marketers at 2U, Pearson, Cornell, UNC-Chapel Hill, and more. He is a backcountry snowboarder and an advisor to Arizona State University, Ithaca College, and Dension University.
Be on the lookout for Rob’s upcoming book on the college-to-career journey, and be sure to follow Rob on twitter (@linkedinrob) and on LinkedIn.
1. Marketing Solutions
LinkedIn
Targeted Updates
Deliver relevant content
to the right audience
Coming Soon
Unlock a Massive Opportunity
With visits to company websites declining and inboxes Targeting parameters, based on rich, member-
more cluttered than ever, the consumer shift to generated data unique to LinkedIn, include:
“following” presents an enormous opportunity for
• Company size
marketers to drive results through an enduring
• Industry
communication channel. Following companies is more
• Function
common than you might think – 53% of active social
networkers are following a brand (compared to 32% • Seniority
following a celebrity).1 • Geography
Introducing LinkedIn Targeted Updates
Through our follower ecosystem, companies can
develop lasting relationships with the highest
concentration of affluent professionals and business
decision makers on the social web. With targeted
updates, the most robust targeted offering available
on any social platform, companies can now deliver
highly relevant content to their target audiences to
drive increased engagement and brand loyalty.
Examples have shown a 66%+ increase in audience
engagement as the result of targeted updates.2
LinkedIn “We needed to advertise where the business people are going to be. They’re on
LinkedIn.” Listen to Cathay Pacific talk about successful marketing on LinkedIn.
Cathay Pacific shares their LinkedIn success story
youtube.com Improve message relevance by targeting your updates
Dennis Owen, Vice President Marketing Americas at Cathay Pacific Airways, talks
about the success they found using LinkedIn to reach business travelers to Asia.
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Deliver relevant content to the right audience