A good social media policy is the first step in encouraging your employees to advocate for your brand on social media. This template can help you create a policy with enough guidelines to encourage productive sharing and minimize missteps.
A good social media policy is the first
step in encouraging your employees to
advocate for your brand on social media.
This template can help you create a policy with
enough guidelines to encourage productive
sharing and minimize missteps.
What to Share
We want to encourage and empower your employees to share their authentic,
transparent, and honest perspectives with the world. There’s only one person
in the company with each employee’s unique viewpoint, so they shouldn’t
hesitate to share it. Here are a few ideas to get your employees started.
● Write about their day-to-day experiences. Without disclosing any confidential
information, they can let people know what it’s like to work here.
● Tell customer stories. How have they seen your company affect peoples
lives? Get customer permission to use names, but definitely tell those
● Share industry articles, state their opinions, and ask for comments. Prompt
them by asking what they think about the issues facing your industry.
● Celebrate their co-workers. They can call out achievements, awards,
and work anniversaries. Help them build a sense of community that
can inspire everyone.
Now that you have
a great social media
policy, you can start
to build a sustainable
program. You can
provide the framework
for your employees to
share content that raises your brand awareness,
helps bring in customers, and enhances your
Read the Official Guide to Employee Advocacy
to see how your social media policy can be the
foundation of a valuable advocacy program.
This policy is intended to help employees with their online
and social media interactions, including but not limited to
social media sites, blogs, comment sections, and forums.
How to Handle a Crisis
In the event of a national tragedy or emergency, (list name/role here) is
responsible for managing the company social media accounts.
General Guidelines for Tragedy/Emergency Response (insert here)
Others can comment on the crisis, but should refrain from mentioning
Engaging with Someone Hostile to the Brand
When you encounter someone posting negative brand messages on social
media, it’s important not to engage in an argument. Don’t defend the brand
or try to resolve the conflict yourself. If the complainant has a genuine
customer service issue, connect them with (insert customer service profile,
number, or email here).
If the purpose seems to be more to attract attention and incite outrage
(trolling), ignore them.
Applicable laws, rules and regulations call for transparency in social media
sharing on behalf of a business. For this reason, research and understand
the legal requirements that apply to your social media policy.
Industry-Specific Legal Requirements (gather and insert here, if any)
Our company’s core values are:
The way we want our brand to be perceived (brand identity) is:
Keep these guidelines in mind as you represent the brand.
Personal versus Professional Accounts
Your social media accounts are yours alone, but remember that what you
post can potentially be visible to the world.
For example, if you accept followers on Facebook who are our brand’s
customers, your posts could directly affect the business. If your posts
are public, anyone can see them—which again can have an impact on
the company and on your professional reputation.
SOCIAL MEDIA POLICY
* This is intended for informational purposes only and is not intended to be legal advice.
Please contact your attorney to obtain advice on any relevant issues.