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LinkedIn Elevate Social Media Policy Template

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A good social media policy is the first step in encouraging your employees to advocate for your brand on social media. This template can help you create a policy with enough guidelines to encourage productive sharing and minimize missteps.

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LinkedIn Elevate Social Media Policy Template

  1. 1. SOCIAL MEDIA POLICY TEMPLATE A good social media policy is the first step in encouraging your employees to advocate for your brand on social media. This template can help you create a policy with enough guidelines to encourage productive sharing and minimize missteps.
  2. 2. What to Share We want to encourage and empower your employees to share their authentic, transparent, and honest perspectives with the world. There’s only one person in the company with each employee’s unique viewpoint, so they shouldn’t hesitate to share it. Here are a few ideas to get your employees started. Have them: ● Write about their day-to-day experiences. Without disclosing any confidential information, they can let people know what it’s like to work here. ● Tell customer stories. How have they seen your company affect peoples lives? Get customer permission to use names, but definitely tell those inspiring stories. ● Share industry articles, state their opinions, and ask for comments. Prompt them by asking what they think about the issues facing your industry. ● Celebrate their co-workers. They can call out achievements, awards, and work anniversaries. Help them build a sense of community that can inspire everyone. Now that you have a great social media policy, you can start to build a sustainable employee advocacy program. You can provide the framework for your employees to share content that raises your brand awareness, helps bring in customers, and enhances your recruitment efforts. Read the Official Guide to Employee Advocacy to see how your social media policy can be the foundation of a valuable advocacy program. This policy is intended to help employees with their online and social media interactions, including but not limited to social media sites, blogs, comment sections, and forums.
  3. 3. Any Questions? Contact: How to Handle a Crisis In the event of a national tragedy or emergency, (list name/role here) is responsible for managing the company social media accounts. General Guidelines for Tragedy/Emergency Response (insert here) Others can comment on the crisis, but should refrain from mentioning the brand. Engaging with Someone Hostile to the Brand When you encounter someone posting negative brand messages on social media, it’s important not to engage in an argument. Don’t defend the brand or try to resolve the conflict yourself. If the complainant has a genuine customer service issue, connect them with (insert customer service profile, number, or email here). If the purpose seems to be more to attract attention and incite outrage (trolling), ignore them. Legal Considerations Applicable laws, rules and regulations call for transparency in social media sharing on behalf of a business. For this reason, research and understand the legal requirements that apply to your social media policy. Industry-Specific Legal Requirements (gather and insert here, if any) Company Culture Our company’s core values are: The way we want our brand to be perceived (brand identity) is: Keep these guidelines in mind as you represent the brand. Personal versus Professional Accounts Your social media accounts are yours alone, but remember that what you post can potentially be visible to the world. For example, if you accept followers on Facebook who are our brand’s customers, your posts could directly affect the business. If your posts are public, anyone can see them—which again can have an impact on the company and on your professional reputation. SOCIAL MEDIA POLICY * This is intended for informational purposes only and is not intended to be legal advice. Please contact your attorney to obtain advice on any relevant issues.

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