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Strategic Keyword Development


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Strategic Keyword Development

  1. 1. Strategic Keyword Development:4 free tools to help build an impactful, relevant keyword list
  2. 2. Agenda••• URL search• To learn more about keyword development, visit our blog @ 2
  3. 3. • SEMRush allows you to enter a domain and view ten of the top keywords it ranks for, organically, and what Adwords it is currently using. • It shows the keyword, position in search results, traffic percentage, competitors and other useful information, especially if you are going to use cost-per-click (CPC) for your website. • It also shows what URL on the site ranks for the specific keyword. 3 3
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  5. 5. • Aside from just giving you your traffic score, Alexa also gives you the chance to see keyword queries that bring a high percent of traffic to a particular URL. • Go to the Site Info tab and enter a URL. Once you Get Details, go to the Search Analytics tab to see top queries driving traffic to the site, and keywords that are on the rise / decline. 5
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  7. 7. URL search• Go to the Columns drop down menu and check Extracted From Webpage. Then you will find that if you entered, the results focus on that particular page from the domain, and not the domain homepage.• For other specific pages on the site, you can pin down the keywords that AdWords recognizes from that page. 7 7
  8. 8. URL search 8 8
  9. 9.• Search specific keywords/phrases• Get suggested keyword ideas• See average monthly number of global and local search queries for each keyword/phrase (set by country and/or language)• See level of competition (high, medium, low) for each keyword/phrase• Access to approximate CPC and high level local search trends 9 9
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  11. 11. Using this information you can build a comprehensive list of impactful, relevant keywords with low competition and have the data to back it up.Need a keyword development pro? Marketing Works can help. Contact us at 614.540.552 or to see how leveraging our expertise can benefit you. 11 11
  12. 12. Jess 614.540.5520