Boosting your online visibility


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Elevate your online profile to move your organization forward.

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Boosting your online visibility

  1. 1. How Your Patients Can Find YOU! October 2009
  2. 2. Objective <ul><li>Make it easier for current and prospective patients to find YOU online! </li></ul>
  3. 3. Are YOUR patients online? <ul><li>YES…and they are looking for YOU! </li></ul><ul><li>61% of American adults look online for health related information. </li></ul><ul><li>57% of adults turn to the internet for information or assistance in dealing with health or medical issues. </li></ul><ul><li>41% of all adults have acknowledged reading someone else’s commentary or experiences about health or medical issues on a Web site or blog. </li></ul>Source: The Social Life of Health Information, June 2009
  4. 4. How do they find YOU?
  5. 5. Strategy <ul><li>Build professional online visibility: </li></ul><ul><ul><li>Create professional LinkedIn, Google Maps, Google Profiles, Facebook (see examples) </li></ul></ul><ul><ul><li>Monitor physician ranking systems for accurate data: </li></ul></ul><ul><ul><ul><li>Healthgrades, </li></ul></ul></ul><ul><li>Elevate YOUR search presence </li></ul><ul><ul><li>Engage in a four-to-six week Google AdWord campaign targeting practice location cities to help move you up the search rankings </li></ul></ul>
  6. 6. Phase 1: Build Online Visibility <ul><li>Populate online sites using the following information: </li></ul><ul><ul><li>CV </li></ul></ul><ul><ul><li>Headshot/photo </li></ul></ul><ul><ul><li>Bios </li></ul></ul><ul><ul><li>History </li></ul></ul><ul><ul><li>Presentations, thought leadership content </li></ul></ul><ul><ul><li>Photos, videos </li></ul></ul>
  7. 7. Examples Twitter
  8. 8. Examples Facebook Videos and Photos
  9. 9. Examples Google Maps and Google Profile
  10. 10. Examples Google Maps Search Visibility Healthgrades
  11. 11. Examples Search Visibility, Continued Twitter
  12. 12. Phase 2: Google AdWords <ul><li>Engage in a targeted Google AdWords campaign: </li></ul><ul><ul><li>Connect with your audience when they are searching for your name or services. </li></ul></ul><ul><ul><li>Search advertising triggered by keywords typed into Google search engine </li></ul></ul><ul><ul><ul><li>Examples include: obgyn near Dublin or perinatologist + Westerville </li></ul></ul></ul><ul><ul><li>Advertiser selects keywords that will trigger ads based on research as to what readers are searching. </li></ul></ul><ul><ul><li>Ads are purchased on a pay-per-click basis—you are only charged for the ad when someone clicks on it, keeping costs relatively efficient. </li></ul></ul>
  13. 13. AdWords ads are displayed to the right of Google’s search results and on search partners such as: Columbus OBGYN Search Advertising Columbus OB GYN Gynecological & Obstetric Related Services. Visit For An Appointment!
  14. 14. How will this help YOU? <ul><li>It will make you easier to find when patients are searching for YOU! </li></ul><ul><ul><li>Having multiple pages helps to increase your visibility in the search pages </li></ul></ul><ul><ul><li>Every time a patient clicks on your keyword (e.g. AdWord), they’re driven to your Web site and/or designated page to learn more about you! </li></ul></ul><ul><ul><li>Moves you higher in the Google search rankings </li></ul></ul><ul><ul><li>Provides you the opportunity to be found when and where the patient is looking for you </li></ul></ul>
  15. 15. Budget <ul><li>Phase 1: Profile Development </li></ul><ul><ul><li>LinkedIn, Google Maps, Google Profile, Facebook </li></ul></ul><ul><ul><li>$400-500/physician </li></ul></ul><ul><li>Phase 2: Google AdWords </li></ul><ul><ul><li>Define keywords, purchase and go (includes 4-6 week campaign) </li></ul></ul><ul><ul><li>$800-1,000/physician </li></ul></ul>
  16. 16. Questions?