1. A new way to sign up
supporters at events
Your guide to getting SMS email sign-ups
S

2. Options
S Paper sign-up forms – fun with clipboards and pens
S Computer – by far the easiest, but lousy for large groups
S SMS (text messages) – new, accessible, and accurate

3. Options
S Paper sign-up forms – fun with clipboards and pens
S Computer – by far the easiest, but lousy for large groups
S SMS (text messages) – new, accessible, and accurate
S No supplies or equipment needed
S Most people will know how to send text messages
S No need to transfer information from paper to spreadsheet
S Fewer problems with misreading bad handwriting

4. Lead by example
S As with many things, showing
WITH telling works best
S Not before. Surely not after.
WITH.
S Text on a poster explaining is
possible, but not advised.

5. Lead by example
S Be sure to tell them that:
S They will be opting into our
email as well as text alerts.
S They can opt out at any time.
Instructions for this come in
the confirmation message.
S You legally have to be 18
years old to sign up.
S The fine print: “message and
data rates may apply.”

6. Lead by example
1. Take out your phone and invite
the group to do the same.
2. Talk them through it, and ask
them to do this along with
you, not after you‟re done.
3. Type in „50555‟ as the phone
number.
4. For the message, type in
„PLUGIN‟ and your email
address.

7. Lead by example
S For example:
“PLUGIN organizers@350.org”
S Press SEND!
S You will receive a confirmation
text including:
S A link to provide more
name, zip, etc for locally
targeted info
S Instructions to opt-out

8. C‟est_fini
S Extra effort, but much more
effective
S Some FAQ answers
S Yes, it‟s a regular text charge
S They‟ll get no more than 2
texts from us per month and
very rarely more than 1.
S We will never give or sell
phone numbers to anyone.